rickyISking

New Subway Logo

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Subway appears to have gotten a new logo. It's essentially the same logo from 2002-2014, but instead of being half white/yellow, it's just green. They also seem to have gotten rid of their famous slogan "Eat Fresh" and replaced it with "Founded on Fresh". The reason for the question mark in the title is that it seems Subway has not made an announcement of a new logo, and still has the old logo on their website.

Logopedia has it's Subway page updated: http://logos.wikia.com/wiki/Subway

The logo also makes in appearance in a recent Subway ad:

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The new all lighter green version is garbage compared to the current logo that's still being used.

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I'm surprised it took this long, considering the PR nightmare they just had.

Might just be the first step.

The new commercial references "The Subway Sandwich Company," shows a bunch of old logos and relies on history quite a bit.

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As others have said, it was kind of necessary to totally rebrand their product after the years and years of being associated with a pedophile.

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I wonder if the logo will be recolored depending on the purpose? Being monochrome, could be easy to recolor it to black, white, any color necessary for whatever purpose.

Of course, I will always like the 90s logo.

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Complete and total upgrade. No words can accurately describe how tired the old logo had become, and when you live in city where you literally can't walk two blocks without seeing one of the franchises, this tiredness is amplified 10 fold. The rebranding can't conclude fast enough. The current logo is as revolting as the smell emitting from the 20,000 Calgary franchises. Now if they could just get rid of their plastic meats and chemically spiked breads...

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To me its not that much of a new logo, its just all green now and no outlines.

They aren't going to be rushing to replace any of their signs on their stores anytime soon.

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No words can accurately describe how tired the old logo had become, and when you live in city where you literally can't walk two blocks without seeing one of the franchises, this tiredness is amplified 10 fold.

True say... Subway signage is as polluted as 7-Eleven's. Still think they should throw the font in the garbage &... ahem... think fresh.

oaghaoeihm voil3gcl,xo

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Subway+kids+the+kid+is+happy+because+he+

Maybe their whole freshness campaign is an attempt to distance themselves from the old logo, which is now associated with the negative publicity of Jared's child pornography tribulations. A fresh start with a new logo, new slogan for them in that sence. Maybe they got tired of seeing their brand getting bombarded all over the media with 6 inch footlong jokes and Jared memes like the one above.

Their old logo I thought was perfectly fine. But if my assumption is true, I can kinda see why they've changed, even though I think the old logo was much better.

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I can't imagine that's behind it - the change is so minor most people won't really notice it.

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I can't imagine that's behind it - the change is so minor most people won't really notice it.

It's really amplified by the campaign currently running. It's really rather hipster-y with its "We were fresh before it was fresh to be fresh" tagline.

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Doesn't look like they're completely abandoning the old yellow, green, and white logo, as NASCAR Driver Carl Edwards' 2016 Subway paint scheme was unveiled earlier today:

Embedded image permalink

Still looks like they're trying to push the light-green though, as seen in the "newer" logo.

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The new theme color will take some getting used to, but I can understand the new slogan. Whatever they need to do to distance themselves from Jared "Likes His Women Like He Likes His Subs... Undercooked!" Fogle.

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On 1/17/2016 at 8:50 PM, Morgo said:

Complete and total upgrade. No words can accurately describe how tired the old logo had become, and when you live in city where you literally can't walk two blocks without seeing one of the franchises, this tiredness is amplified 10 fold. The rebranding can't conclude fast enough. The current logo is as revolting as the smell emitting from the 20,000 Calgary franchises. Now if they could just get rid of their plastic meats and chemically spiked breads...

No words can describe? It's a color change. They didn't completely overhaul. I say this as someone who worked in signage, you aren't going to see many franchises upgrade their look for a while, especially when the change wasn't that drastic of a departure. 

Look at Wendy's. They completely overhauled their identity at least two years ago and I still see more stores that still use the old branding than I do the new one. 

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