OnWis97

Los Angeles Rams Brand Discussion

Recommended Posts

8 minutes ago, Gothamite said:

I think any change of colors is a deliberate attempt to change the conversation, as it were.  It is a conscious attempt to create a different sense in the minds of the public.

 

In this case, we know for a fact that they are dropping the navy and metallic color scheme in an attempt to create a visual separation from the St. Louis days and create one with the LA days which preceded them.  Hence all the talk about the Fearsome Foursome and blue-and-white. That’s branding as much as a new logo would be. 

 

I agree with that. I guess my question is how much of the brand needs to change in order for it to considered a proper re-brand? I don’t know the answer, if there is one, and really, I’m not sure it even matters. “Brand” itself is kind of a buzzword that somehow grew to represent all the non-tangible parts of a corporate identity. It’s kind of s meaningless catchall term at this point

Share this post


Link to post
Share on other sites
35 minutes ago, andrewharrington said:

I agree with that. I guess my question is how much of the brand needs to change in order for it to considered a proper re-brand? I don’t know the answer, if there is one, and really, I’m not sure it even matters. “Brand” itself is kind of a buzzword that somehow grew to represent all the non-tangible parts of a corporate identity. It’s kind of s meaningless catchall term at this point

 

I agree with that, but so long as we use it at all, what the Rams are doing clearly qualifies.

 

I think the definition is very broad.  Any new segment of the core identity which supplants an old one qualifies.

 

New color scheme?  Rebrand. New primary logo?  Rebrand.  

 

Add a new alternate logo?  Not a rebrand.  Swap primary and secondary logos, as the Red Sox did a couple years ago? Not a rebrand.  

 

I tend to lump uniforms in, so adding a new alternate jersey wouldn’t in and of itself qualify but changing the homes and roads together certainly would.  

 

And here is where I think the term might actually have some value, when it indicates a desire on the team’s part to distance itself from the recent past. 

Share this post


Link to post
Share on other sites

I really do hope that the current Ram head survives the rebrand.  It's a great rendering, it hasn't aged, and, selfishly, I don't want my jacket to be outdated.

Share this post


Link to post
Share on other sites
16 minutes ago, TJSC said:

 

Moving in the right direction here, especially with the whites -- I don't need another team with a white jersey and yellow pants. But the white trim on the yellow numbers is unnecessary, the St. Louis holdover wordmark can go in the trash and be replaced with the Futura Display wordmark, and a blue-white-blue stripe on the pants would be nice for continuity and having a little white to match the NOB. The throwback can go, too.

Share this post


Link to post
Share on other sites
3 minutes ago, LMU said:

I really do hope that the current Ram head survives the rebrand.  It's a great rendering, it hasn't aged, and, selfishly, I don't want my jacket to be outdated.

 

Well, I certainly hope that they end up in their classic color scheme.  Whether you think that makes the jacket “outdated” is up to you.

 

I do like that logo, though.   Doesn’t work very well in two-colors, but looks great in royal and athletic gold. 

Share this post


Link to post
Share on other sites

I have no strong feelings toward it. The Rams and the Bengals are in the same boat, where their respective helmet designs are so ~*iconic*~ that the logos themselves take a back seat. Of course, we all know the Bengals' tiger head is better than the letter B in whatever applications it gets, but if the Rams primary faded into the night, I wouldn't think too much about it.

Share this post


Link to post
Share on other sites
3 minutes ago, the admiral said:

I have no strong feelings toward it. The Rams and the Bengals are in the same boat, where their respective helmet designs are so ~*iconic*~ that the logos themselves take a back seat. Of course, we all know the Bengals' tiger head is better than the letter B in whatever applications it gets, but if the Rams primary faded into the night, I wouldn't think too much about it.

 

Interestingly, in the NFL a rebrand to the casual fan isn't a wordmark, or Logo, (unless its on the helmet) its the uniform. Period. 

 

The Rams look is iconic, much as the Steelers, Cowboys, Packers, and Raiders. Changing the Primary is not a rebrand to the average fan. Changing the Uniform is the rebrand. 

Share this post


Link to post
Share on other sites
20 hours ago, Ashes of Astroworld said:

 

I've seen the light. A good idea for a Madden mockup. CR / CR / Current white pants / current socks. 

For those without Madden, this is what that looks like.

 

1e417252-aacc-4879-a40c-af3e6aad6f70_Thu

6882af1d-86e7-4a69-8b08-e625b8b889e3_Thu

Share this post


Link to post
Share on other sites
2 hours ago, TJSC said:

That's actually not a direct recolor of the current so much as it's a modernization of the classics.. The currents would have blue sleeves with yellow shoulder loops, which I think I might prefer.. I like that the Rams have traditionally used their secondary color (yellow/gold) abundantly, but I think it can still take a backseat to royal on the uniforms.. The 2000 update and some of the tweaks before this season have been great, and it'd be a good way to blend eras and move forward without directly recycling an old uniform set..

Share this post


Link to post
Share on other sites
2 hours ago, FFWally said:

 

Interestingly, in the NFL a rebrand to the casual fan isn't a wordmark, or Logo, (unless its on the helmet) its the uniform. Period. 

Almost any time I see a blanket statement of fact, my first thought is 'do you have a source for that'? I'm not aware of a survey of what casual fans think.

Share this post


Link to post
Share on other sites
1 hour ago, Sec19Row53 said:

Almost any time I see a blanket statement of fact, my first thought is 'do you have a source for that'? I'm not aware of a survey of what casual fans think.

 

Fair enough... it is a blanket statement that does not have documented evidence. I've just posted a poll on a LA Rams fan site... so we shall see if my hypothesis is remotely correct even with a small sampling of fans.

Share this post


Link to post
Share on other sites
9 hours ago, guest23 said:

Sorry none of that is branding.

 

In your opinion.  

 

And thats cool. I wouldn’t presume to tell you your opinion is wrong. 

Share this post


Link to post
Share on other sites
11 hours ago, lbj273 said:

For those without Madden, this is what that looks like.

 

1e417252-aacc-4879-a40c-af3e6aad6f70_Thu

6882af1d-86e7-4a69-8b08-e625b8b889e3_Thu

 

Still don’t like the navy, but the overall sense is right. 

 

Notice they can’t even get the shoulder horns to work in a video game. :P 

Share this post


Link to post
Share on other sites
12 hours ago, lbj273 said:

For those without Madden, this is what that looks like.

 

1e417252-aacc-4879-a40c-af3e6aad6f70_Thu

6882af1d-86e7-4a69-8b08-e625b8b889e3_Thu

I would be fully on board with this as the Rams’ full-time home look.

Share this post


Link to post
Share on other sites
1 hour ago, Gothamite said:

 

In your opinion.  

 

And thats cool. I wouldn’t presume to tell you your opinion is wrong. 

 

The key factor is that my opinion is rooted in historical and professional context with clearly laid out criteria.

 

Share this post


Link to post
Share on other sites
4 hours ago, guest23 said:

 

The key factor is that my opinion is rooted in historical and professional context with clearly laid out criteria.

 

 

Everybody thinks that about their own opinions. But in the end, they’re just opinions. And that’s still cool. 

Share this post


Link to post
Share on other sites
18 hours ago, lbj273 said:

For those without Madden, this is what that looks like.

 

1e417252-aacc-4879-a40c-af3e6aad6f70_Thu

6882af1d-86e7-4a69-8b08-e625b8b889e3_Thu

Just out of curiosity, how were you able to upload these? I've got a couple I'd like to share.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now