OnWis97

Los Angeles Rams Brand Discussion

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BJ Sands    930

Are the Rams changing their collar? The image they tweeted has the filled-in collar, not the toilet seat. 

 

 

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Lee Noire    343

Have they said anything about the road uniform? Are they really going to wear the navy with the GOLD NUMBERS? That's gonna be even worse.

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panthers_2012    480
12 minutes ago, Lee Noire said:

Have they said anything about the road uniform? Are they really going to wear the navy with the GOLD NUMBERS? That's gonna be even worse.

We never said the Rams were smart. 

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Lee Noire    343
10 minutes ago, panthers_2012 said:

We never said the Rams were smart. 

I feel like they are trying to make the best of a bad rule, but yeah this is probably dumb. As much as I hate navy and gold it was probably best to just keep it for now.

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Red Wolf    862
9 minutes ago, Lee Noire said:

I feel like they are trying to make the best of a bad rule, but yeah this is probably dumb. As much as I hate navy and gold it was probably best to just keep it for now.

I get that they wanted to go all in on blue and white for this, but weren't allowed to because of the NFL. But then, why take this awkward half-step? Sticking it out with gold would have been better than this. 

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TJSC    178

The uniform set looks very sharp when you see it from far away, since the gold looks non-existent.

Screen Shot 2017-03-02 at 9.24.05 PM.png

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Cujo    2,468

The Rams are doing everything in their power to NOT show us what the helmets will look like with their navy jerseys and gold digits. #NightmareFuel

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ColeJ    837

i honestly doubt the rams will ever wear the navy jerseys.

 

dallas has shown a tendency to start wearing the "cursed" jerseys more and more recently, so it wouldn't surprise me if all the "white at home" teams accommodated the rams until the redesign... and in instances where they can't, the rams wear some kind of throwback or color rush.

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OnWis97    2,309
1 hour ago, BJ Sands said:

Are the Rams changing their collar? The image they tweeted has the filled-in collar, not the toilet seat

 

Assuming the picture is accurate and they are changing the collar...

...what's the deal with the rule?  They can change the pants, the collar, the helmet.  But they have to leave the gold on the jersey?  It's like the league came up with this just to see whether a team would do something like this.

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hawk36    1,122

I say they just wear their practice jerseys if they need something other than white. 

 

AR-160819921.jpg

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hawk36    1,122

Actually the white practice jersey works perfectly with the new pants and helmet. 

 

AR-160619690.jpg

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Cujo    2,468

Move over Jags, Titans... Worst uniform in the league.

 

rams17_1.png

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22 minutes ago, Cujo said:

Move over Jags, Titans... Worst uniform in the league.

 

rams17_1.png

 

This is what the Rams will probably wear in London. I can't think of a more perfect way to showcase our sport to the UK than trotting out a mismatched uniform on a team that plays like crap. That's sure gonna drive the incentive for a London NFL team!

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Cosmic    2,556
47 minutes ago, OnWis97 said:

Assuming the picture is accurate and they are changing the collar...

...what's the deal with the rule?  They can change the pants, the collar, the helmet.  But they have to leave the gold on the jersey?  It's like the league came up with this just to see whether a team would do something like this.

I keep seeing people refer to the rule as bad... I don't agree.  It's not a bad idea to make teams have some consistency.  There's even a little wiggle room built into the rule, so teams can tweak a look that needs a little help.  The Rams are just stretching the definition of "minor" as far as they possibly can. IIRC, the Rams could have applied to change immediately with the relocation, but they didn't bother.  They probably could have done a quick change to the throwbacks, then come out with a new alt as the start of their rebrand to coincide with the new stadium, then switched to the new look full time five years after relocation.  But they were too "smart" for that.  This isn't the NFL's fault; it's all on the Rams.

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the admiral    10,668

The St. Louis update already drained the brightness and saturation from the vibrant royal blue and athletic gold of the L.A. Rams. Now they're draining the dull beige-gold out of that. Do they not realize the semiotics of these changes? It's a franchise being sapped of its life. That's how I'd see it, not as "an interim design to make money before the real redesign to make more money." All I see is a moribund team winding down.

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4 hours ago, hbgoo1975 said:

Can anybody mock up this picture with the helmets having the blue facemasks?

17078022_10208460490818220_1850012551_n.jpg?oh=1fa3d905f927209f56109e26fd54c8a7&oe=58BACC62 I did this yesterday when I thought it was gonna be blue

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WavePunter    696
3 hours ago, Cosmic said:

I keep seeing people refer to the rule as bad... I don't agree.  It's not a bad idea to make teams have some consistency.  There's even a little wiggle room built into the rule, so teams can tweak a look that needs a little help.  The Rams are just stretching the definition of "minor" as far as they possibly can. IIRC, the Rams could have applied to change immediately with the relocation, but they didn't bother.  They probably could have done a quick change to the throwbacks, then come out with a new alt as the start of their rebrand to coincide with the new stadium, then switched to the new look full time five years after relocation.  But they were too "smart" for that.  This isn't the NFL's fault; it's all on the Rams.

while i agree with your post, my question is what rule are people referring to? the 5-year rule?.. the rams have been in these uniforms for 16 years now, so they should be pretty clear to make a change, shouldn't they? perhaps they're sticking with these jerseys to avoid pushing the 2019 rebrand back to 2022..

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C-Squared    981
1 hour ago, WavePunter said:

while i agree with your post, my question is what rule are people referring to? the 5-year rule?.. the rams have been in these uniforms for 16 years now, so they should be pretty clear to make a change, shouldn't they? perhaps they're sticking with these jerseys to avoid pushing the 2019 rebrand back to 2022..

 

That is absolutely the move on their end... not unlike the Titans in 99, the new stadium debut will be marketed like their true arrival and they need the threads to match. I chalk up the Frankenstein unis to nothing more than heavy-handed market research.

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