officeglenn Posted February 9, 2016 Share Posted February 9, 2016 2 hours ago, marble21 said: I'm hoping this logo change doesn't mean a change to the shirt name and number font too. Although I suspect it probably will. Ā That's my biggest worry, too. They could have kept the current font for another 50 years if they wanted to. But if they change to something near what's in the logoĀ ā something that's too rounded and too wide to fit neatly on the back of a shirt, and (shudder to think)Ā has stick 1s with no serifs that could just as easily look like uppercase Is or lowercase Ls ā then they'll be changing it again in 3-5 years, tops. Link to comment Share on other sites More sharing options...
Jaffa Posted February 9, 2016 Share Posted February 9, 2016 This article notes that the agency behind the rebrand is currently working on a 'bespoke font' for the Premier LeagueĀ - I don't know how much it'll differ from the wordmark butĀ I'd be very surprised if it (or at least, someĀ variationĀ on it) isn'tĀ used for names and numbers. Link to comment Share on other sites More sharing options...
pcgd Posted February 9, 2016 Share Posted February 9, 2016 Personally I love the rebrand. Ā The only thing I don't like is how it'll be on all the jerseys. Ā Wish they'd just do the Lion head in a circle.Ā Link to comment Share on other sites More sharing options...
officeglenn Posted February 9, 2016 Share Posted February 9, 2016 58 minutes ago, Jaffa said: This article notes that the agency behind the rebrand is currently working on a 'bespoke font' for the Premier LeagueĀ - I don't know how much it'll differ from the wordmark butĀ I'd be very surprised if it (or at least, someĀ variationĀ on it) isn'tĀ used for names and numbers. Ā "Make it work as an app icon, and worry about everything else after," saysĀ DesignStudio ECD Stuart Watson in that article. That kind of thinking gives me a little shiver down my spine. Ā EDIT: Just realized what the font in the logo reminds me of ... Ā Link to comment Share on other sites More sharing options...
Berlin Wall Posted February 9, 2016 Share Posted February 9, 2016 'The colour pallette will be updated every three years' Ā Ok. I'm a simple person, I have a pixelated David Beckham as profile photo since 2010. Link to comment Share on other sites More sharing options...
gosioux76 Posted February 9, 2016 Share Posted February 9, 2016 30 minutes ago, pcgd said: Personally I love the rebrand. Ā The only thing I don't like is how it'll be on all the jerseys. Ā Wish they'd just do the Lion head in a circle.Ā I think the lion head alone -- no circle, no wordmark -- would suffice.Ā Link to comment Share on other sites More sharing options...
-kj Posted February 9, 2016 Share Posted February 9, 2016 Meh. I'm just not feeling this at all. Ā It's not even really *bad*, but it's such a severe downgrade. Buy some t-shirts and stuff at KJ Shop! KJ Branded |Ā Behance portfolio Ā POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
Gothamite Posted February 9, 2016 Share Posted February 9, 2016 1 hour ago, officeglenn said: "Make it work as an app icon, and worry about everything else after," saysĀ DesignStudio ECD Stuart Watson in that article. That kind of thinking gives me a little shiver down my spine. Ā I disagree. Ā It's no different from flag design - one of the first things is to look at it about an inch wide and see if it's still legible. Ā And this is pretty effective: Ā Ā The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Lee Noire Posted February 9, 2016 Share Posted February 9, 2016 I really like the new lion a lot. I'm just not a fan of the font and the way the sleeve patch looks. Ā As dynamic and regal as the lion looks I feel like the font should match it. As far as the patch goes, I think the lion head is strong in its own. Link to comment Share on other sites More sharing options...
UnclearInitial Posted February 9, 2016 Share Posted February 9, 2016 It's just a gigantic downgrade that I'm really surprised that there could be anyone praising this. Yes, design is subjective and all that, but I thought that it was pretty much universally regarded as truth that the previous PL logo was perfect. This one looks much too trendy and cartoony, the lion looks a lot less regal and the jersey patch (which is the most common application where Ā this will be used, not a :censored:ing app) looks absolutely terrible. I'm all for taking out extraneous details and making logos legible in minuscule applications, but personally a lion silhouette will always be easier to make out than a face.Ā They also went from an instantly recognizable typeface to one that could be used by a bio frozen yogurt stand.Ā I'm not sure what they mean by changing colour schemes every three years, but it doesn't sound good. Ā Ā And that doesn't even take into account that Premier League is a pretty common name for leagues of every sport in every country in the world, in a football sense it would be assumed that it would be the EPL but India's cricket league is also the premier league and they have nothing to distinguish it. Ā Here's the application on the ball Ā Just a reminder of what they left Link to comment Share on other sites More sharing options...
Bayne Posted February 9, 2016 Share Posted February 9, 2016 Again another generic typeface choice, but the lion isn't all that bad and like others have said, purple is kinda cool. I'm Danny fkn Heatley, I play for myself. That's what fkn all stars do. Link to comment Share on other sites More sharing options...
raysox Posted February 9, 2016 Share Posted February 9, 2016 You know what color is connected to regality? Purple. I'd imagine that's why they went there. Ā As for the ball, a lion head would do. The premier league script seems out of place. @MichaelDanger19Ā | Dribbble Link to comment Share on other sites More sharing options...
Gothamite Posted February 10, 2016 Share Posted February 10, 2016 1 hour ago, anythinglogos said: And that doesn't even take into account that Premier League is a pretty common name for leagues of every sport in every country in the world, in a football sense it would be assumed that it would be the EPL but India's cricket league is also the premier league and they have nothing to distinguish it. Ā Except for, you know, being the biggest football league in the world, and one of the biggest leagues period.Ā Ā I love that they're not ceding their name to any of the upstarts looking to ride their coattails. Ā There are many pretenders, but there's only one Premier League. Good on them for standing tall.Ā Ā Theu don't need to "distinguish" their sport in the logo. Ā The logo, by virtue of being associated with the league, already says enough.Ā The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Gothamite Posted February 10, 2016 Share Posted February 10, 2016 1 hour ago, raysox said: You know what color is connected to regality? Purple. I'd imagine that's why they went there. Ā Its also a relatively uncommon color in English football. Ā That might have something to do with it.Ā The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
MrAstrodome Posted February 10, 2016 Share Posted February 10, 2016 Love the Lion. Mixed on theĀ wordmark. The PL version may work better for it.Ā Ā All New: NFL RandomWebsite ā Behance ā TwitterĀ ā Geekier Twitter Link to comment Share on other sites More sharing options...
raysox Posted February 10, 2016 Share Posted February 10, 2016 Just now, Gothamite said: Ā Its also a relatively uncommon color in English football. Ā That might have something to do with it.Ā Yeah, probably figured it'd be hard to clash with, no matter what color it was on. Ā Related, this set may be one of my favorite EPL sets ever @MichaelDanger19Ā | Dribbble Link to comment Share on other sites More sharing options...
Gothamite Posted February 10, 2016 Share Posted February 10, 2016 I'dĀ love that if it didn't break my rule of socks matching the shirt, not the shorts. Ā Purple has become common as a clash kit since the 90s, but how many clubs in the Football Assiciation use it in their regular uniforms? Ā I can't think of any off the top of my head, although there may be a couple.Ā The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
raysox Posted February 10, 2016 Share Posted February 10, 2016 According to historicalkits.co.uk, no team in the top 4 leagues. The closest you'll get is a claret color used by a handful of teams. @MichaelDanger19Ā | Dribbble Link to comment Share on other sites More sharing options...
Jaffa Posted February 10, 2016 Share Posted February 10, 2016 I can't think of any teams playing at a decent level in England whoĀ wear purpleĀ as a first choice kit - the odd changeĀ or goalkeeper kit perhaps, but not as their main colour. Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted February 10, 2016 Share Posted February 10, 2016 11 hours ago, BJ Sands said: Looks like a bank logo.Ā Ā So did the old one. 1 hour ago, ShutUpLutz! said: and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags Link to comment Share on other sites More sharing options...
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