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Portland State unveils a new look


Raymie

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31 minutes ago, pianoknight said:

Why is the Viking wearing a bib?

 

Ci8qmEMVEAQSf_S.jpg

 

It's lobster night in the dining hall.

 

As for the primary logo, it almost looks like they started with a rounded shield, changed to a pointed one and forgot to change the shape of the S.  That bothers me as much as the letters in the NFL logo not following the shape of the shield . . . unlike the previous logo.

 

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On ‎5‎/‎22‎/‎2016 at 0:06 PM, BrandMooreArt said:

this is going to bother me forever; the lines of the S not following the shield

 

ps.jpg 

 

I actually prefer what they went with here - where the P and S follow along the same curved path:

Portland State Logo.jpg

 

Over this - a (crappy pixelated) alteration where the lower S follows the contours of the shield, and ends

up dipping much lower than the P, creating an even greater right-side imbalance in my mind:

Portland State altered S.jpg

 

What I don't care for is how much the lower left portion of the S extends upward.

But I guess getting a P and S to mirror each other perfectly is next to impossible.

 

 

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14 hours ago, jaha32 said:

 

I actually prefer what they went with here - where the P and S follow along the same curved path:

Portland State Logo.jpg

 

Over this - a (crappy pixelated) alteration where the lower S follows the contours of the shield, and ends

up dipping much lower than the P, creating an even greater right-side imbalance in my mind:

Portland State altered S.jpg

 

What I don't care for is how much the lower left portion of the S extends upward.

But I guess getting a P and S to mirror each other perfectly is next to impossible.

 

 

 

yea i see what they're going for there. im not sure theres any good way to really pull this one off, theres just always going to be something odd about it. i think the angles here also add to the tension. its a mark you just have to forgive in execution - at least the idea behind it is really good. 

 

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