mattharveysc Posted June 22, 2016 Share Posted June 22, 2016 Hi guys! I know its been awhile since i've posted anything or any progress on new logo concepts that i've been working on. This is one that I wanted to share. With all of the soccer tournaments going on over the past few weeks and months i've been in a soccer frenzy and thought I'd try taking a stab at updating or designing new logos for some of the major soccer teams in Europe. First Up... Real Madrid Real Madrid I've become a huge fan of soccer over the years, and even more as of recent as i've been blessed to travel across Europe and visit stadiums and attend a few games. Being able to attend Real Madrid's stadium was one of the greatest places i've ever been too. Absolutely stunning! Their logo is iconic and I thought I would be fun to try cleaning it up and updating it a little bit. What an amazing team! Changes Made: - Darkened the blue - More gold color tone in the yellow - Made lines more prominent and thicker - Rounded out more the letters in MCF - Simplified the crown - Modernized the text "Real Madrid" Let me know your thoughts. Thanks. "Y Nada Mas. Hala Madrid" Enjoy! Link to comment Share on other sites More sharing options...
GeauxColonels Posted June 22, 2016 Share Posted June 22, 2016 I really like the updated colors and simplification you've done here. I am a bit concerned that you're losing the sash a bit in the upper left of the monogram given the thickening of the strokes on the letters. How would it look to carry the sash completely across the outer circle? In other words, instead of stopping even with the "M", send the sash all the way to the outer ring. It may make it look more cluttered...but just a thought. Link to comment Share on other sites More sharing options...
mattharveysc Posted June 22, 2016 Author Share Posted June 22, 2016 5 hours ago, GeauxColonels said: I really like the updated colors and simplification you've done here. I am a bit concerned that you're losing the sash a bit in the upper left of the monogram given the thickening of the strokes on the letters. How would it look to carry the sash completely across the outer circle? In other words, instead of stopping even with the "M", send the sash all the way to the outer ring. It may make it look more cluttered...but just a thought. - Thank you for the critique. The thought of extending the sash never even crossed my mind. I'll see what I can come up with. Thanks again. Link to comment Share on other sites More sharing options...
mattharveysc Posted June 24, 2016 Author Share Posted June 24, 2016 UPDATED VERSION I went ahead and made a few changes to my Real Madrid updated logo. It was brought to my attention that the sash in the logo was getting lost. I decided take a stab and extended it out and the I'm pretty happy with the result. What are your thoughts? Thanks for the critique GeauxColonels. Link to comment Share on other sites More sharing options...
OliverP Posted June 24, 2016 Share Posted June 24, 2016 51 minutes ago, mattharveysc said: UPDATED VERSION I went ahead and made a few changes to my Real Madrid updated logo. It was brought to my attention that the sash in the logo was getting lost. I decided take a stab and extended it out and the I'm pretty happy with the result. What are your thoughts? Thanks for the critique GeauxColonels. Looks much cleaner now. Great job! EDIT: What club are you taking a stab at next? Dribbble Behance Link to comment Share on other sites More sharing options...
mattharveysc Posted June 24, 2016 Author Share Posted June 24, 2016 8 minutes ago, OliverP said: Looks much cleaner now. Great job! EDIT: What club are you taking a stab at next? I'm working on updated versions of Barcelona FC and an updated/newer version of Manchester United. They should be up soon. Link to comment Share on other sites More sharing options...
GeauxColonels Posted June 24, 2016 Share Posted June 24, 2016 Very nice. That makes a huge difference with the sash and really brings out its visibility. Nicely done. Link to comment Share on other sites More sharing options...
S.Tom.P Posted June 24, 2016 Share Posted June 24, 2016 Perfect update. Well done Link to comment Share on other sites More sharing options...
Victormrey Posted June 27, 2016 Share Posted June 27, 2016 As a Real Madrid fan, I think you're going in the right direction, but something is off. The shape changes look great, specially what you've done to the crown, which looks more modern and simple, but I think there's too much blue. Maybe if you made the lines thinner the design would look much better. About the wordmark, it's just peferct, no complaints here. Link to comment Share on other sites More sharing options...
mattharveysc Posted June 27, 2016 Author Share Posted June 27, 2016 Next Up... FC Barcelona Last month I had the privilege of attending a Barcelona soccer game vs. Espanyol and it was one of the greatest experiences of my life. While looking around Camp Nou and seeing the history of FCB, and seeing the development of the Nou Campu Nou, I wanted to try to modernize FCB badge. At first glance, the badge is classic yet I feel there are way to many colors. I tried my best to remove colors and simplify it as much as possible yet still keep the integrity and brand of FCB. Changes Made: - Simplified colors. I updated the gold color to a more bronze/rustic color. Gives a nod to some of the old FCB badges of the past. Also made the red color of flag and red in the bottom part of the badge the same color. I updated the blue in the badge as well as another nod to older FCB badges used in the past. - Created a new "FCBarca" wording mark for apparel and environmental design. - Rounded out the shape of the bottom half of the badge. Let me know your thoughts. Thanks. "Forca Barca" Link to comment Share on other sites More sharing options...
OliverP Posted June 27, 2016 Share Posted June 27, 2016 Everything looks good, I like the new shape of the crest its much more modern and fitting. But, that bronze just doesn't wanna grow on me, maybe if you made it a bit more lively and gave it more of a goldish tone. TheThat's just me though. I don't have a problem with the wordmark. Dribbble Behance Link to comment Share on other sites More sharing options...
Aggie12 Posted June 27, 2016 Share Posted June 27, 2016 I would say for real madrid, decrease the size of the blue outline slightly and for barca make the gold/brown color in the logo a little more gold, they are good but not quite there yet Link to comment Share on other sites More sharing options...
Krz Posted June 27, 2016 Share Posted June 27, 2016 Less bronze more gold on barça, and then, me likey Excellent! Link to comment Share on other sites More sharing options...
Axe Posted June 29, 2016 Share Posted June 29, 2016 On Monday, June 27, 2016 at 10:29 AM, mattharveysc said: Next Up... FC Barcelona Last month I had the privilege of attending a Barcelona soccer game vs. Espanyol and it was one of the greatest experiences of my life. While looking around Camp Nou and seeing the history of FCB, and seeing the development of the Nou Campu Nou, I wanted to try to modernize FCB badge. At first glance, the badge is classic yet I feel there are way to many colors. I tried my best to remove colors and simplify it as much as possible yet still keep the integrity and brand of FCB. Changes Made: - Simplified colors. I updated the gold color to a more bronze/rustic color. Gives a nod to some of the old FCB badges of the past. Also made the red color of flag and red in the bottom part of the badge the same color. I updated the blue in the badge as well as another nod to older FCB badges used in the past. - Created a new "FCBarca" wording mark for apparel and environmental design. - Rounded out the shape of the bottom half of the badge. Let me know your thoughts. Thanks. "Forca Barca" Real's and Barca's logos are timeless for sure, but you did manage to give them an update that is perfectly reasonable. Both look sharper and cleaner and I do like the use of bronze on the new Barcelona shield, which helps make the Catalonian flag stand out. As a fan of logo design, I love it. But I know that Barca fans will probably freak out over any sort of change, like horizontal stripes on their kit... Link to comment Share on other sites More sharing options...
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