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AFL | Arena Football League Logo Rebrand

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Hi guys. This is my modernized version of the current Arena Football League primary mark from 2009. It's no horrible logo at all, but I think it already looks dated. I wanted to keep it simple, with bold lines, easy to reproduce. The alternate mark is the same logo, with AFL written-out underneath.

 

For those who like to take a look at the AFL's current mark:

http://www.sportslogos.net/logos/view/116089752009/_Arena_Football_League/2009/Primary_Logo

 

 

AFL%20primary%20mark%20on%20white_zpsmej

 

AFL%20primary%20mark%20on%20navy_zpsaeff

 

 

AFL%20primary%20mark%20on%20red_zpsilxgd

 

Primary mark on white, navy and red background

 

 

 

 

AFL%20alternate%20mark_zpshui6byxc.gif

 

Alternate mark on different backgrounds

 

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Great job, it reminds me of the US Soccer logo turned sideways. (Which is a good thing, because I love that logo). Will you also do the teams, or just the league?

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25 minutes ago, Magic Dynasty said:

Great job, it reminds me of the US Soccer logo turned sideways. (Which is a good thing, because I love that logo). Will you also do the teams, or just the league?

 

Thanks, Magic Dynasty. I got no plans yet on rebranding at least some of the teams yet.

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I really don't like the A and the L being smaller than the F. It looks off.

 

The actual design is great though, well done!

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At this point, I say a rebrand could be necessary.

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I like it... Only change might be to make the letters all the same size, other than that, looks great!

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7 minutes ago, NY_CFL_fan said:

I like it... Only change might be to make the letters all the same size, other than that, looks great!

Seconded. The logo itself is very nice, but I see too much negative space where the letters are.

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