2017 UEFA Champions League final branding

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The brand design for the 2017 UEFA Champions League final in Cardiff is officially unveiled in Monaco today during the group stage draw.

The design features a stylised representation of the Welsh dragon together with the UEFA Champions League trophy, the ultimate prize in European club football. The copper-accented colouring is derived from local landmarks and has been introduced to complement the usual UEFA Champions League palette.

The brand identity captures the prestige of the competition as well as the unique spirit of the host venue Cardiff – a modern city rich in culture and history. Meanwhile, the dragon is synonymous with Wales, appearing on the national flag as well as a range of buildings in the capital.


The design will be displayed prominently across the city, setting the scene for a huge night of European football on 3 June. It will be the first UEFA Champions League final to be staged in Wales.


The design has been developed in collaboration with UEFA's marketing partner TEAM Marketing in Lucerne and the London-based creative agency Designwerk.


The poster is available for download on:http://www.uclbrandsupport.com/bam/mediasupport




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Welsh dragons are red,the only time we've seen a blue was on the former Cardiff City/Bridgend Blue Dragons RL team in the '80's.

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It's meant to represent the Champions League so I understand that it's blue, but I think it's a good look. 

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