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NBA Changes 2017-18

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19 hours ago, jmatt116 said:

make jerseys great again!

Adidas.jpeg

I see 2 great jerseys, Indiana & Miami. The rest can stay where they belong, in the 90s.

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12 hours ago, M4One said:

Dallas is making a slight colour change, darkening the blue a tad if you can't tell.

 

DDgr1JmUwAEOZ4z.jpg:large

 

Where to start....

 

1) Darkening the blue is a huge mistake. It's going to look really muddled and poorly contrasting against navy. Not that you're going to "lose" it necessarily, but if you have to go double blue, it's best to have the second blue on the lighter side of the spectrum. It never hurts to be able to really see it.

 

2) Beyond that, and more preferably, they should've just taken this Nike opportunity to get rid of the whole identity entirely. They're the team in most need of a total refresh by a long shot. It's a terribly outdated identity (and was never a good one to start with), basically the NBA's answer to the Falcons/Cardinals/Bengals. There's a huge difference between timelessness and overstayed longevity in identity; your look is timeless if it works in any era seamlessly, or doesn't look out of place. Your look has overstayed its welcome, however, if you can still hear Sugar Ray and Baha Men when you see it today. 

 

At the very least, they have to let go when Dirk retires, if not now. Time's been up on this identity for a solid 7-8 years. 

 

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Mark Parker Nike CEO stated this in Earnings Report:

 

Quote

“PLUS WE HAVE NEVER-BEFORE-SEEN- TECHNOLOGY IN NBA APPAREL ON THE WAY. NEW SUSTAINABLE INNOVATION, BROUGHT TO SCALE THROUGH SOME OF OUR MOST ICONIC FOOTWEAR STYLES, AND NEW ADDITIONS TO THE AIR MAX FAMILY THAT LEVERAGE OUR NEW CAPABILITIES IN AIR SOLE MANUFACTURING. UP AND DOWN OUR CATEGORIES, WE THINK THE CONSUMER IS GOING TO BE EXCITED ABOUT WHAT WE HAVE IN STORE IN FISCAL 18, AND OF COURSE, AS ALWAYS, WE’LL HAVE MORE SURPRISES ALONG THE WAY.”

 

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2 hours ago, arcane said:

Mark Parker Nike CEO stated this in Earnings Report:

 

 

In layman's terms this means what?? Rev30 unis but with holographic images?? What's the big deal.

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1 hour ago, Shadojoker said:

In layman's terms this means what?? Rev30 unis but with holographic images?? What's the big deal.

Pretty sure the guy is just talking about new shoes.

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9 minutes ago, dmhtfld said:

Pretty sure the guy is just talking about new shoes.

 

"NBA Apparel" is new shoes?  

 

Edit:  The second and third sentence of Nike excerpt does sound like it's related to shoes.  Air Max line is nothing but shoes.

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4 hours ago, Eszcz21 said:

I see 2 great jerseys, Indiana & Miami. The rest can stay where they belong, in the 90s.

 

Chicago's is great too. It's the only acceptable alternate for them in my mind.

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I've never liked the Mavs' current branding. 

 

I think that primary logo has too many pieces in it. It's very convoluted. I know it's a horse, but it doesn't look like one from a far. 

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23 minutes ago, Brave-Bird 08 said:

I've never liked the Mavs' current branding. 

 

I think that primary logo has too many pieces in it. It's very convoluted. I know it's a horse, but it doesn't look like one from a far. 

 

I agree. I like logos that are unique, simple and easy for a kid to replicate.  

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1 hour ago, Brave-Bird 08 said:

I've never liked the Mavs' current branding. 

 

I think that primary logo has too many pieces in it. It's very convoluted. I know it's a horse, but it doesn't look like one from a far. 

 

Everything about the logo and primary wordmark is just so 2001.  The unis are decent...but it's still weird the unis don't have black on them and the logo doesn't have navy.

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9 hours ago, FinsUp1214 said:

Beyond that, and more preferably, they should've just taken this Nike opportunity to get rid of the whole identity entirely. They're the team in most need of a total refresh by a long shot. It's a terribly outdated identity


Over the Rockets current brand?  
I'm sure everyone in Dallas is now in the same boat that mid 90s Rockets fans were in. Just leave the championship winning identity alone.  Tweaking is fine, but total rebrand after winning a title is never good. 

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2 hours ago, Maximus89 said:


Over the Rockets current brand?  
I'm sure everyone in Dallas is now in the same boat that mid 90s Rockets fans were in. Just leave the championship winning identity alone.  Tweaking is fine, but total rebrand after winning a title is never good. 

 

Yep, even over the Rockets. Not that the Rockets aren't on the outdated list, but the Mavs have held onto a bad outdated look a few seasons longer, and if I have to choose one, it has to be them.

 

And usually I advocate championship looks staying if they're a good look. The Rockets' championship look fit that bill, but the Mavs look never was good from the start, so I'm totally fine with it getting dumped despite the championship.

 

Edited by FinsUp1214
Mavs haven't won multiple championships

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Ah true! Thanks for the catch, gonna edit that. 

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2 minutes ago, FinsUp1214 said:

Ah true! Thanks for the catch, gonna edit that. 


Just feels good to have 1 up on Dallas. :)

.....and 2 on Utah.

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9 hours ago, Shadojoker said:

In layman's terms this means what?? Rev30 unis but with holographic images?? What's the big deal.

 

Nope it will have bio metric technology inbuilt in to the materials

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1 hour ago, Maximus89 said:


Just feels good to have 1 up on Dallas. :)

.....and 2 on Utah.

 

640

 

---

 

;) 

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On 6/30/2017 at 11:45 AM, Eszcz21 said:

I see 2 great jerseys, Indiana & Miami. The rest can stay where they belong, in the 90s.

I'm sorry but all those jerseys are classics to me. And I still would pay top dollar for them.

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On 6/30/2017 at 1:21 PM, FinsUp1214 said:

 

Where to start....

 

1) Darkening the blue is a huge mistake. It's going to look really muddled and poorly contrasting against navy. Not that you're going to "lose" it necessarily, but if you have to go double blue, it's best to have the second blue on the lighter side of the spectrum. It never hurts to be able to really see it.

 

2) Beyond that, and more preferably, they should've just taken this Nike opportunity to get rid of the whole identity entirely. They're the team in most need of a total refresh by a long shot. It's a terribly outdated identity (and was never a good one to start with), basically the NBA's answer to the Falcons/Cardinals/Bengals. There's a huge difference between timelessness and overstayed longevity in identity; your look is timeless if it works in any era seamlessly, or doesn't look out of place. Your look has overstayed its welcome, however, if you can still hear Sugar Ray and Baha Men when you see it today. 

 

At the very least, they have to let go when Dirk retires, if not now. Time's been up on this identity for a solid 7-8 years. 

 

 

How about following Utah's model by reprising a previous era set from the photo below.

 

Royal blue/forest green should be distinguishable from what Minnesota is doing for 2018.

 

e87eca3a38cb63cc91a7fce949ae1361.jpg

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