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vikmurphy

New Taco Bell logo

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Bruins    568

What a downgrade, Totally cheapened their whole look. Awful

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~Bear    312

When I think of Taco Bell I don't think of purple. 

 

The logo itself is pretty good though. 

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VDizzle12    247
Quote

The logo allows for more customization with color, patterns and textures

 

This is one of the most annoying fads. Not having brand consistency with colors and patterns, but using a million different variations. 

 

pandora_2016_ps.jpg

tbs_2015_screenshots.jpg

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Zeus89725    953
40 minutes ago, VDizzle12 said:

 

This is one of the most annoying fads. Not having brand consistency with colors and patterns, but using a million different variations. 

 

 

I disagree. While TBS doesn't do it as well, I think having your brand be flexible enough to change for different events, holidays, etc. is good. MTV did it well, Google does it well, and I think Pandora's new identity does it pretty well too.

 

Anyways, I like the new Taco Bell logo. It's a step forward. The wordmark sucks, though.

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Cujo    2,453

Uninspiring.

 

Give it time and they'll shorten things up to "TB", ala BK and DQ.

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CreamSoda    1,166
19 minutes ago, Cujo said:

Uninspiring.

 

Give it time and they'll shorten things up to "TB", ala BK and DQ.

 

Probably more like "The Bell"

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johnnysama    295

It looks alright. Not an upgrade or a downgrade by any means, it's just a refresh, the way I see it.

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Cujo    2,453
3 minutes ago, CreamSoda said:

 

Probably more like "The Bell"

 

I dunno about others, but I've never referred it as "the Bell". 

 

It's TB to a lot of folks now, or at least it's been trending that way.

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CreamSoda    1,166
3 minutes ago, Cujo said:

 

I dunno about others, but I've never referred it as "the Bell". 

 

It's TB to a lot of folks now, or at least it's been trending that way.

 

TB is already a well known acronym for a disease. No way Taco Bell uses that.

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Cujo    2,453
44 minutes ago, CreamSoda said:

 

TB is already a well known acronym for a disease. No way Taco Bell uses that.

 

I hear that. But when someone says "Let's grab some TB" I don't translate it as "Let's go get us some tuberculosis".

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BKarchitect    39
1 hour ago, CreamSoda said:

 

TB is already a well known acronym for a disease. No way Taco Bell uses that.

 

If they use that acronym it could still be the name of a disease...a bacterial infection of the colon and intestines after ingesting their food, usually late at night after too much drinking.

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EddieJ1984    288

They seem to lean more on taco if you go to their site, they seem to push ta.co as their address and call their shop the tacoshop (which is interestingly the only part of their website with the new logo)

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stumpygremlin    133
2 hours ago, CreamSoda said:

 

Probably more like "The Bell"

1) The font is a huge downgrade. They should've kept that font.

 

2) You're probably right that. Sister brand Pizza Hut is going with "The Hut" now, for the second time.

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