Bmac

NHL 2017-18

Recommended Posts

14 hours ago, the admiral said:

The upward text bugs the hell out of me. Your eyes want to read top to bottom, left to right, and unlike, say, a baseball script, that angle is too steep. I can live with silver over orange, I appreciate the neutrality of it, but the upward text, the overoutlining, and the gradients, I cannot tolerate.

 

IIRC, the reason they changed it after the 2004-05 lockout was because the new logo needed to be symbolic of the "upward trend" that the NHL was on.

 

Or some dumb :censored: like that.

Share this post


Link to post
Share on other sites

Ew, why are they using the “Caps” logo on there? Nicknames of team names shouldn’t be on the uniforms, they should be used in chants and other merchandise, not official uniforms.

Share this post


Link to post
Share on other sites

That looks to be a child size and located in a TJ Maxx/Marshalls type of store, not sure that will be completely accurate to how the jersey will look.  It could very well be what it will look like, but it wouldn't surprise me if it wasn't.

 

Edit: Read the actual tweet, jersey found in a local sporting goods store so could be more legit than I initially thought.

Share this post


Link to post
Share on other sites
33 minutes ago, TheGoldenTriangle said:

Ew, why are they using the “Caps” logo on there? Nicknames of team names shouldn’t be on the uniforms, they should be used in chants and other merchandise, not official uniforms.

 

Case in point: the horrendous and I’ll fated Sens jersey that came out of Ottawa a while back. 

 

My hope is that this is just a children’s jersey and not intended to be a replica. If executed properly I could actually see a whole series of children’s jerseys using some shortened version of the teams’ names.

Share this post


Link to post
Share on other sites

If that is legitimate, then the Capitals should be ashamed of themselves.

Share this post


Link to post
Share on other sites
44 minutes ago, Brass said:

If that is legitimate, then the Capitals should be ashamed of themselves.


My thinking is that it is.  The Stadium Series patch is a close indicator.  

Share this post


Link to post
Share on other sites
6 hours ago, Brass said:

 

IIRC, the reason they changed it after the 2004-05 lockout was because the new logo needed to be symbolic of the "upward trend" that the NHL was on.

 

Or some dumb :censored: like that.

That's exactly what it was. It still looks wrong to me, and those little notches on the letters look dumb too. League logos should be simple (current NFL, NBA) or left alone (previous NFL, NBA).

Share this post


Link to post
Share on other sites

Looks like it was put together in minutes, as they ran out of creative ideas.

Share this post


Link to post
Share on other sites
48 minutes ago, the admiral said:

That's exactly what it was. It still looks wrong to me, and those little notches on the letters look dumb too. League logos should be simple (current NFL, NBA) or left alone (previous NFL, NBA).

 

Yeah, the serifs (the little fins) haven't aged very gracefully. Between them, the gradient, and the key lines there are a lot of superfluous elements to the logo that make it a poor rebrand. 

 

Ironically, the NFL logo is a great example of a well thought out and executed rebrand:

 

Old logo (used until 2007):

4710.gif

New Logo (2008 to Present)

dwuw5lojnwsj12vfe0hfa6z47.gif 

 

While I miss the old typography (such much character!), the rendering of the football is a major improvement along with reducing the number of stars. The NFL logo benefited from having a number of elements that could be refined. The NHL logo has always been very simple, and as such there really isn't much that can be refined. It's like trying to improve on a peanut butter and jelly sandwich. Sure, you can add more elements to it, but all they really contribute is novelty...and sooner or later you just want to go back to the unadulterated original.

Share this post


Link to post
Share on other sites

I would have tried to keep the swash of the L in the new logo since that's all you really notice is missing from the last one. Everything else is better.

Share this post


Link to post
Share on other sites
52 minutes ago, Thaumatrope said:

Old logo (used until 2007):

4710.gif

When I was a kid, I thought it spelled NFb which always confused me. "National Foot-ball? What?"

Share this post


Link to post
Share on other sites
13 hours ago, Thaumatrope said:

 

Yeah, the serifs (the little fins) haven't aged very gracefully. Between them, the gradient, and the key lines there are a lot of superfluous elements to the logo that make it a poor rebrand. 

 

Ironically, the NFL logo is a great example of a well thought out and executed rebrand:

 

Old logo (used until 2007):

 

New Logo (2008 to Present)

dwuw5lojnwsj12vfe0hfa6z47.gif 

 

While I miss the old typography (such much character!), the rendering of the football is a major improvement along with reducing the number of stars. The NFL logo benefited from having a number of elements that could be refined. The NHL logo has always been very simple, and as such there really isn't much that can be refined. It's like trying to improve on a peanut butter and jelly sandwich. Sure, you can add more elements to it, but all they really contribute is novelty...and sooner or later you just want to go back to the unadulterated original.

 

12 hours ago, the admiral said:

I would have tried to keep the swash of the L in the new logo since that's all you really notice is missing from the last one. Everything else is better.

 

I've never been a fan of the how the bottom of the letters interact with the bottom of the shield. 

 

This was my quick fix a number of years ago

 

EHgB8ue.png

 

Share this post


Link to post
Share on other sites
22 hours ago, Bagel said:

NHL logo without extra outlines:

 

rIMr99o.png

 

You still left one outline too many, IMO.

Share this post


Link to post
Share on other sites

Courtesy of nostalgia mostly, this will always be the NHL logo I enjoyed.  The new one is fine, innocuous and all, but the orange crest, unusual thorny top, and diagonal type going downward reminiscent of the stick of a skater going left to right...just felt unique.  

 

NHL-logo.jpg

 

 

Share this post


Link to post
Share on other sites

I used to have a black snap-back hat that just had that logo on the front... I went through and wore out 3 of them in my teens and twenties... what I wouldn't give for another one.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now