Louis

New Juventus logo

64 posts in this topic

I dunno, I don't hate it. It would work a lot better as a secondary logo, though.

1 person likes this

Share this post


Link to post
Share on other sites

I like the “J as crest outline” type idea a lot better from Germany’s Jahn Regensburg than this.

220px-Jahn_Regensburg_2014.png

I just don’t see it having a particularly great application much of, well, anywhere. I’m just not a fan really at all.

1 person likes this

Share this post


Link to post
Share on other sites
5 hours ago, bleuet said:

OOPS

C2UikxkWIAEFzIW.jpg

 

What is this? The new Las Vegas Raiders logo?

 

R.I.P.

 

Juventus-logo-D1BFA994DA-seeklogo.com.gi

2 people like this

Share this post


Link to post
Share on other sites
9 hours ago, Nyk33 said:

This is, apparently, what it's going to look on on a Juve shirt. 

 

C2UoigrWIAE_16r.jpg

Now this looks a lot better with the addition of the stars.

 

The Juve logo has always been quite iconic, I think this may be the start of other clubs going this way, football clubs are becoming more than football clubs, they are branching out and becoming brands and unfortunately crests don't work well visually with the style they want to portray.

Share this post


Link to post
Share on other sites

It looks good for a clothing/lifestyle brand logo, but as for a football team that is as old as Juventus, it looks out of place.  If it was enclosed in a shield or roundel, it might work.

1 person likes this

Share this post


Link to post
Share on other sites

It would be much,much better if it was framed by an actual shield; it would make it look more like a footy crest than a brand logo.Right now it looks too much like a secondary mark,as others have mentioned. 

Share this post


Link to post
Share on other sites

i made some liitles changes on the new badge, more  shield, and less simbol, and keeping the bull.

all-new-juventus-2017.png

14 people like this

Share this post


Link to post
Share on other sites
12 hours ago, bleuet said:

OOPS

C2UikxkWIAEFzIW.jpg

Juve taking the L on this one.  Funny.

 

(it's actually kind of minimalist and clever, but i'd have probably chickened out and added a key line to reinforce the shield shape like above.

Share this post


Link to post
Share on other sites

Is it April 1st already?

Share this post


Link to post
Share on other sites

Here's the logo encased in a traditional shield, which helps a bit. Also the same Twitter account on the first photo mocked up the logo in action. I see what Juve were trying to go for but not sure it really works. Needs some kind of containing shape like the first picture.

IMG_6116.JPG

IMG_6117.JPG

Share this post


Link to post
Share on other sites

I don't know - it feels clunky and devoid of any finesse....but then again it will probably grow on me and I'll end up being okay with it. Is this the beginning of a new ultra-minimalist trend with football team badges? Maybe the traditional crest is going to go extinct for a while and we'll see a surge in futuristic interpretations of classic designs. Could be interesting.

Share this post


Link to post
Share on other sites

Btw based on those mockups, I definitely prefer it not enclosed in a shield shape.

Share this post


Link to post
Share on other sites
36 minutes ago, Bayne said:

Btw based on those mockups, I definitely prefer it not enclosed in a shield shape.

 

. . . and I feel completely the opposite.

Share this post


Link to post
Share on other sites

I think it's smart and wonderful. Just some thoughts:

  • It shows that Juventus understand their own brand (essentially, they are the universally recognized black and white soccer club), and that they have a long-term vision for their brand in the future that expands beyond just being a soccer team.
  • With the amount of clubs that share colors, the commonality and constant switching of apparel manufacturers (it feels like 90% of the big leagues are shared between Nike, Adidas, and Puma), and the random and rampant sponsor-ism of professional soccer (how many teams are sponsored by Fly Emirates), how many clubs are identifiable solely by their crest on the pitch?  Yes, the kits themselves are normally the primary identifier, but ask yourself what's the real difference between a Bayern Munich kit and a Manchester United kit this year? Soccer crests are so small and players are almost always moving, so with almost every club having a shield or crest of some kind, doing something to separate yourself from the field with a logo that is incredibly simple and easy to understand is a great strategy. 
  • Everyone has been lamenting the loss of the old logo, but what is Juventus really losing in the old crest that actually made it iconic? The oval shape was unique, but Juventus has used circle and shield shapes similar to the new design in their history as well. Is it the loss of the horse/bull/zebra and the crown? Because apparently Juventus themselves can't figure out and decide on which animal to use. Is it the gold arch; because I thought this was the black/white soccer team? I'd argue that the most important part is the black and white stripes, and not only do those stay, but now they're given meaning by allowing them to give shape to the Juventus "J."
  • Those of you saying that it looks great for an apparel or lifestyle brand but not for a soccer club, the line between those two is blurring more and more by the day. One could argue that supporting a specific club is a lifestyle brand (try asking Real Madrid fans to wear stripes or Chelsea fans to wear red).

 

Imagine you're kicking a ball around with some friends and so the ball is constantly spinning and in motion. Then a player receives a pass, puts his foot on top of the ball, and the ball stops for an instant.  You look down for a split second and you see this:

 

juventus_balls.jpg

 

Had you not known which club's logo was on the ball, your brain would still be able to register that the logo was a J made out of black and white stripes... all in a fraction of a second. If it's a club with a regular crest or shield, it probably doesn't register with you. Granted, if you're familiar with the club already like a Barcelona or Man U or Real Madrid, then you might be able to recognize it by the shape alone in a fraction of a second. However, if you're not familiar with soccer clubs, you'd probably wouldn't know.

 

The new logo is better served to represent the club across all forms of media and print (it works better at all sizes as an avatar, profile picture, animation, etc). It's flexible and easy to use, which makes proper-use incredibly simple for third parties like TV networks, apparel companies, and soccer catalogues.

 

It's instant recognition for a fast-moving and attention-deprived world.

 

juventus_party_01.jpg

5 people like this

Share this post


Link to post
Share on other sites
13 hours ago, Berlin Wall said:

R.I.P.

 

Juventus-logo-D1BFA994DA-seeklogo.com.gi

 

That one's been gone for over a decade,  This is the one they just ditched:

 

294px-Juventus_Turin.svg.png

 

Which has its own problems - the wobbly white and black outlines have bothered me since it was unveiled.

Share this post


Link to post
Share on other sites

I am so torn on this one. I don't want to like it, but I really really do. 

 

Also, what @GFB wrote is spot on. I terms of branding, the new logo works much more effectively than the old one. After it settles in a bit more it will trigger instant recognition.

Share this post


Link to post
Share on other sites

In the end I feel it's too trendy. Will be great for 3-5 years and then fans will long for the timeless shield motif as the "J" will look dated. 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now