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Ritt Design

LA Chargers Logo Concept

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Hey guys, 

 

I've been seeing all of the new concepts for the LA Chargers logo on here and all around the internet and figured I'd give it a go.  I tried to make the logo type match the word mark to keep the style consistent.  Comments and feedback appreciated. 

sportslogoshow2.jpg

sports logo show3.jpg

sportslogoshow.jpg

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This is one of the best ideas I've seen yet for the Chargers. The colors are great, and the logo itself is very unique and well made. I like how you utilized the separation part of the Chargers wordmark. Like removing the left stick of the A from the logo. Great work. 

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The simplified/minimalist logos are much better than the one with multiple outlines. 

 

Only change i would make would be to fix the angle/spacing between the L and A to make it flow better. They're not parallel right now. 

 

Edit: I think that issue may be because of the serif on top of the A. I would just remove that

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I really like that last one that you presented. I second what @OhioSportsMan61 said about fixing that angle and everything else. That will make it better. Otherwise, this is probably in the top 2 of the best logos for the LA Chargers I've seen.

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That is pretty cool. While most concepts work with the lower part of the L, it was nice to see something different.

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thanks every one, I appreciate all the suggestions.  Went back to the drawing board and made this one a bit thicker and got rid of the serif on the A.  I like how it is coming along but still a work in progress. Thoughts?

chargesss.jpg

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It's shifting the bolt from the end of the L to the beginning. At that point, I'm thinking, why does it stop? Why not make the L just a larger zig-zag in the lightning bolt? Lightning on both sides of the L would make that effect work. 

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The issue I notice is the movement of "LA" is left to right, but the bolt's moving right to left.

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