Go Red Sox!

AHL | Chicago Wolves Rebrand | w/ Chicago flag colors

42 posts in this topic

Here's my latest rebrand of an American Hockey League team, the Chicago Wolves.

 

They're still using their first logo from 1994/95 and it's not a beauty. It's mainly black and silver-gray, so to me it's missing color, the uniform colors. It's definitely iconic for die-hard Wolves fans which I understand, but I decided to give this team a new, simple and modern look. So: gone is the wolf head with the oversized puck and the hockey stick. The new wolf is a howling one. Simply because I love wolves and to me the sound they make is the sound of nature, freedom and pure wilderness! The team colors are mostly untouched. Pantone Silver 877 C was replaced with Cool Gray 10 C and Pantone Burgundy is a notch lighter than in their current mark.

 

 

 

 

Chicago%20Wolves%20logo%20package_zpspee

 

 

 

 

 

 

Chicago%20Wolves%20primary%20logo_zpsusn

 

 

 

Chicago%20Wolves%20secondary%20logo_zpsr

 

 

 

Chicago%20Wolves%20alternate%20logo_zpsg

 

 

 

Chicago%20Wolves%20alternate%20logo%20II

 

 

 

Chicago%20Wolves%20wordmark_zpsvmvjqznb.

 

 

11 people like this

Share this post


Link to post
Share on other sites

I really really like that, for some reason the bottom of his mouth looks a bit off to me, but it may be just me lol, but all told awesome job and an amazing update

2 people like this

Share this post


Link to post
Share on other sites

I would love to see the Wolves go with these logos. Great job

1 person likes this

Share this post


Link to post
Share on other sites

Considering the logo they have now, this is a really good improvement. Great job!

1 person likes this

Share this post


Link to post
Share on other sites

Think the little bite out of the roundel on the primary from the stroke on the tail looks weird. I'd close it.

 

Alternate logo with the footprint is a bit generic.

1 person likes this

Share this post


Link to post
Share on other sites

I absolutely love the use of the Chicago star, but it just doesn't work with the secondary logo (the C). I'd think about removing it and adding it to the paw logo. Overall though, it's a really great looking redesign. 

1 person likes this

Share this post


Link to post
Share on other sites

I love this, except for the alternate (with the howling wolf and the star). The star just seems to be... floating, like it's a completely separate mark. I'd try something more like what I made in five seconds (see below, hope you don't mind my mocking it up), using a bigger star in the background as opposed to a smaller one above it, making the whole thing one cohesive image as opposed to a star and a wolf. I know it's the wrong six pointed star, I just wanted to show what I meant

 

l2QSvWJ.png

1 person likes this

Share this post


Link to post
Share on other sites

Thanks for all your comments, guys.

 

Before I will reply to your comments, here are two new secondary logo drafts (A and C). Which mark is your favorite one?

 

Chicago%20Wolves%20secondary%20logos_zps

Share this post


Link to post
Share on other sites
20 hours ago, brewersbaseball4life said:

I absolutely love the use of the Chicago star, but it just doesn't work with the secondary logo (the C). I'd think about removing it and adding it to the paw logo. Overall though, it's a really great looking redesign. 

 

Thanks brewersbaseball4life. Just posted two more "C" using the star(s).

Share this post


Link to post
Share on other sites

I think that most recent C logo with the star in the center of the side line, is fantastic. Keeps the symmetry in tact.

2 people like this

Share this post


Link to post
Share on other sites

A. The logo itself is too similar to the Cleveland Indians logo and it helps stray from that identity.

1 person likes this

Share this post


Link to post
Share on other sites

I like C with the 4 stars mirroring the Chicago flag, but agree that it probably looks too similar to the Indians.

1 person likes this

Share this post


Link to post
Share on other sites

I'd go with option A, as it's well-balanced and incorporates the gold color.

1 person likes this

Share this post


Link to post
Share on other sites

I'd go with A. I can't explain why, it just looks the best. I know that's not helpful, sorry.

1 person likes this

Share this post


Link to post
Share on other sites

A looks the best IMO, it looks the most balanced out of all 3. Great job on the whole identity, I'd work a bit more on the wolf's head, something feels off about it. Other than that, its super solid. 

1 person likes this

Share this post


Link to post
Share on other sites

I would go with option A.The star is well incorporated. You could then use option C as the captains patch.

2 people like this

Share this post


Link to post
Share on other sites
44 minutes ago, PackerFan98 said:

I would go with option A.The star is well incorporated. You could then use option C as the captains patch.

 

that you could do the alternates' A badge with 4 stars in the side same as design C which I liked the best

1 person likes this

Share this post


Link to post
Share on other sites

Another job well done, Red Sox, as always.

 

I would go with the third option for the C. I'm not seeing the similarity to the Indians at all. This has stars, no serif, different colors, and two outlines, while the Indians don't even use a single outline. I think you'd be better off with with option C.

 

I'm really digging that primary mark, though. Is that a custom font?

1 person likes this

Share this post


Link to post
Share on other sites

Thanks for your comments, guys. Took me a little longer this time to respond.

 

I decided to pick secondary mark draft A, although C is my favorite one. Why? Firstly, I do agree that there is some similarity with the block C the Indians have been using as their primary mark (although my mark has a different coloration, plus a stroke, different block C).  But the NFL's Captain's patch is also a C with four stars, regardless of how it's designed. Too many similarities at once which I didn't like, that's why my winner is draft A.

 

I also edited the wolf's lower part of the snout, making the white part more prominent.

 

By the way: Is the "W" (for Wolves) in the wolf's tail even too subtle, not prominent enough? Just asking because nobody has mentioned it yet.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now