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AHL | Chicago Wolves Rebrand | w/ Chicago flag colors

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Go Red Sox!    530

Here's my latest rebrand of an American Hockey League team, the Chicago Wolves.

 

They're still using their first logo from 1994/95 and it's not a beauty. It's mainly black and silver-gray, so to me it's missing color, the uniform colors. It's definitely iconic for die-hard Wolves fans which I understand, but I decided to give this team a new, simple and modern look. So: gone is the wolf head with the oversized puck and the hockey stick. The new wolf is a howling one. Simply because I love wolves and to me the sound they make is the sound of nature, freedom and pure wilderness! The team colors are mostly untouched. Pantone Silver 877 C was replaced with Cool Gray 10 C and Pantone Burgundy is a notch lighter than in their current mark.

 

 

 

 

Chicago%20Wolves%20logo%20package_zpspee

 

 

 

 

 

 

Chicago%20Wolves%20primary%20logo_zpsusn

 

 

 

Chicago%20Wolves%20secondary%20logo_zpsr

 

 

 

Chicago%20Wolves%20alternate%20logo_zpsg

 

 

 

Chicago%20Wolves%20alternate%20logo%20II

 

 

 

Chicago%20Wolves%20wordmark_zpsvmvjqznb.

 

 

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dwertman    151

I really really like that, for some reason the bottom of his mouth looks a bit off to me, but it may be just me lol, but all told awesome job and an amazing update

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PackerFan98    79

I would love to see the Wolves go with these logos. Great job

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Broncoboy7    202

Considering the logo they have now, this is a really good improvement. Great job!

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jujubeans    82

Think the little bite out of the roundel on the primary from the stroke on the tail looks weird. I'd close it.

 

Alternate logo with the footprint is a bit generic.

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I love this, except for the alternate (with the howling wolf and the star). The star just seems to be... floating, like it's a completely separate mark. I'd try something more like what I made in five seconds (see below, hope you don't mind my mocking it up), using a bigger star in the background as opposed to a smaller one above it, making the whole thing one cohesive image as opposed to a star and a wolf. I know it's the wrong six pointed star, I just wanted to show what I meant

 

l2QSvWJ.png

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Go Red Sox!    530

Thanks for all your comments, guys.

 

Before I will reply to your comments, here are two new secondary logo drafts (A and C). Which mark is your favorite one?

 

Chicago%20Wolves%20secondary%20logos_zps

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Go Red Sox!    530
20 hours ago, brewersbaseball4life said:

I absolutely love the use of the Chicago star, but it just doesn't work with the secondary logo (the C). I'd think about removing it and adding it to the paw logo. Overall though, it's a really great looking redesign. 

 

Thanks brewersbaseball4life. Just posted two more "C" using the star(s).

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H11K    298

I think that most recent C logo with the star in the center of the side line, is fantastic. Keeps the symmetry in tact.

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OliverP    85

A looks the best IMO, it looks the most balanced out of all 3. Great job on the whole identity, I'd work a bit more on the wolf's head, something feels off about it. Other than that, its super solid. 

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PackerFan98    79

I would go with option A.The star is well incorporated. You could then use option C as the captains patch.

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JMtexan09    108
44 minutes ago, PackerFan98 said:

I would go with option A.The star is well incorporated. You could then use option C as the captains patch.

 

that you could do the alternates' A badge with 4 stars in the side same as design C which I liked the best

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mr.nascar13    653

Another job well done, Red Sox, as always.

 

I would go with the third option for the C. I'm not seeing the similarity to the Indians at all. This has stars, no serif, different colors, and two outlines, while the Indians don't even use a single outline. I think you'd be better off with with option C.

 

I'm really digging that primary mark, though. Is that a custom font?

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Go Red Sox!    530

Thanks for your comments, guys. Took me a little longer this time to respond.

 

I decided to pick secondary mark draft A, although C is my favorite one. Why? Firstly, I do agree that there is some similarity with the block C the Indians have been using as their primary mark (although my mark has a different coloration, plus a stroke, different block C).  But the NFL's Captain's patch is also a C with four stars, regardless of how it's designed. Too many similarities at once which I didn't like, that's why my winner is draft A.

 

I also edited the wolf's lower part of the snout, making the white part more prominent.

 

By the way: Is the "W" (for Wolves) in the wolf's tail even too subtle, not prominent enough? Just asking because nobody has mentioned it yet.

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