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NBA D-League to rebrand as the NBA Gatorade League (G-League)


cajunaggie08

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This is dumb. What if Gatorade pulls out, in a few years (sponsorus interruptus)? Then you rename your league, undermining brand recognition. As much as it would have sucked, and been a mouthful, "The NBA D-League presented by Gatorade" would have been a better way to go.

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"Gatorade League" sounds like what you'd jokingly call a league for guys who just wind up sitting on end of a bench sipping delicious refreshments. That's fairly close to what the D-League is. Did anyone think this through?

 

Seems like Adam Silver will sell everything but the fixtures if you let him. Good thing we like him for making the senile racist go away and not letting the potty-anxiety people have an All-Star Game.

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38 minutes ago, BeerGuyJordan said:

This is dumb. What if Gatorade pulls out, in a few years (sponsorus interruptus)? Then you rename your league, undermining brand recognition. As much as it would have sucked, and been a mouthful, "The NBA D-League presented by Gatorade" would have been a better way to go.

It will always be known as a feeder league, so its name really doesn't matter. The PGA Tour's feeder/satellite league has had five names since 1990 and in passing folks still use its first two sponsored names over the current one.

 

Ben Hogan Tour

Nike Tour

Buy.com Tour

Nationwide Tour

Web.com Tour (current name)

 

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2 hours ago, BeerGuyJordan said:

This is dumb. What if Gatorade pulls out, in a few years (sponsorus interruptus)? Then you rename your league, undermining brand recognition. As much as it would have sucked, and been a mouthful, "The NBA D-League presented by Gatorade" would have been a better way to go.

 

Welcome to the European model of naming leagues. There's a reason it's the Barclay's Premier League or the SkyBet League One. I won't be shocked if the NBA itself has a sponsor in a few years. Of the Big 4 they seem most willing to whore themselves out.

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15 minutes ago, bosrs1 said:

 

Welcome to the European model of naming leagues. There's a reason it's the Barclay's Premier League or the SkyBet League One. I won't be shocked if the NBA itself has a sponsor in a few years. Of the Big 4 they seem most willing to whore themselves out.

That actually would be better. "Gatorade Development League," and if you change sponsors, you still are the "__DL."

Thunder Bay Lynx - International Hockey Association (2 seasons, 2017-18, 2019-20, 2018 Xtreme Cup Champions)Houston Armadillos - Major League Hockey (2 seasons, 2016-18) | Minnesota Muskies - North American Basketball Association (1 season, 2017-2018) | Louisville Thoroughbreds - United League of Baseball (1 season, 2017, 2017 United Cup Champions) | Las Vegas Thunderbirds - International Basketball League (1 season, 2016-17, 2017 Champions) 

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46 minutes ago, bosrs1 said:

 

Welcome to the European model of naming leagues. There's a reason it's the Barclay's Premier League or the SkyBet League One. I won't be shocked if the NBA itself has a sponsor in a few years. Of the Big 4 they seem most willing to whore themselves out.

 

It's not the Barclay's Premier League anymore.  They dropped the name sponsor altogether, so as to go with a cleaner brand.

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The sponsorship model sucks, but maybe Silver knows something we don't know about sports broadcasting rights (which I've seen referred to as a bubble recently). With some potential sanity restored to media rights, it looks like the league might need to revert to getting the money the old fashioned way.

 

The G League is a stupid name, but Gatorade may be getting in at a good time. The NBA is doing a far better job of utilizing the DL than it ever did during the Stern years, and you read a lot more about players being stashed there to build skills.

 

Maybe we're a couple years away from ESPN 3 streaming G League games. If the NCAAB house of cards ever (rightly) falls down, this could be a good bet.

1 hour ago, ShutUpLutz! said:

and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags

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4 hours ago, DG_Now said:

The sponsorship model sucks, but maybe Silver knows something we don't know about sports broadcasting rights (which I've seen referred to as a bubble recently). With some potential sanity restored to media rights, it looks like the league might need to revert to getting the money the old fashioned way.

 

The G League is a stupid name, but Gatorade may be getting in at a good time. The NBA is doing a far better job of utilizing the DL than it ever did during the Stern years, and you read a lot more about players being stashed there to build skills.

 

Maybe we're a couple years away from ESPN 3 streaming G League games. If the NCAAB house of cards ever (rightly) falls down, this could be a good bet.

 

There's 346 basketball playing D1 schools. NBA has 30 teams, and 15 players per team (450). NCAA has 13 scholarship players at one time, so at fewest, the NCAA D-1 is churning out 1124 scholarship basketball players, if they stay all four years. If they leave earlier, that number rises. And then there's D2 and the non-scholarship D3. And that's not counting all the non-scholarship players on D1 and even D2 teams.

 

In a sport such as basketball, it's quite easy to imagine that you've overlooked a player, or two, or a few dozen. So, a D-League type concept to keep some of the 'not quiet good enough' players in the sport is a good thing, and the league needs to realize even if they D-League isn't profitable, the production of role players IS worth the cost. And basketball, given its roster sizes and cost of producing a game, are exceedingly cheap.

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