Jump to content

Shout out to Jiffy for not wasting anyone's time.


CS85

Recommended Posts

Just wanted to take a moment to praise Jiffy.  

 

It's really not even Jiffy.  It's "Jiffy" mix.  They make mix for cornbread, muffins, that kind of stuff, and have been doing so since 1930.  That's all.  They don't do anything else.

 

Look at their damn website.  It's straightforward, not terribly pretty, but whatever.  http://www.jiffymix.com/

 

They use archaic clip art and have a stupid 1996-era CG rendering of an anthropomorphic box of Jiffy waving a friendly hello to you, the visitor.  Glorious.

 

Corny-home_page-image.jpg

 

Hello to you too, sir!

 

Look at this damn box:

 

Jiffy-Corn-Muffin-Mix-Box.jpg

 

There's been minor variations of this on all of their products, but essentially it's all the same.  The red area has some sort of denotation - "America's favorite," or "value something or whatever" - "Jiffy" in quotes because it'll be done in a JIFFY!  Get it yet, you stupid jerk?  Has some gold medal sticker on there (which it may or may not always be) but I mean look at that sticker, all shiny and important.  Red white and blue everywhere, just as God intended.  Then as a bonus they show you how goddamn delicious those muffins are going to turn out once you add some egg and milk to this delicious powder.  Holy :censored: , sign me up!

 

Best part?  This stuff is like 90 cents a box.  They don't give a rat's ass.  It's dirt cheap.  The box fits pleasantly into a pocket or hand, and the satisfying heft of it makes you feel like you came out a winner!  "8.5 oz for less than a dollar?  I'm cheating the system!"

 

All they ask is that you eat it and love it and enjoy your American kickass life.  They don't need to rebrand or use some skateboarder kid to make kids want to buy muffin mix.  There's no point in a Call of Duty cross promotion or a Ghostbusters tie-in.  It's muffin mix.  Just buy the :censored: , grandma.

 

 

Quote
"You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke."

twitter

Link to comment
Share on other sites

Just now, CreamSoda said:

This vegetarian option has me wondering....

 

vegetarian_home_page-art.jpg

 

Jiffy's got you covered, fam:

 

http://www.jiffymix.com/faq_item.php/65/What_is_the_difference_between_your_regular_Corn_Muffin_and_Vegetarian_Corn_Muffin_mixes_

Quote
"You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke."

twitter

Link to comment
Share on other sites

My mom has been using Jiffy mix to frost brownies since time immemorial. That box ain't changed a lick since the Reagan administration, and it doesn't need to.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

Link to comment
Share on other sites

10 hours ago, CS85 said:

There's been minor variations of this on all of their products, but essentially it's all the same.  The red area has some sort of denotation - "America's favorite," or "value something or whatever" - "Jiffy" in quotes because it'll be done in a JIFFY!  Get it yet, you stupid jerk?  Has some gold medal sticker on there (which it may or may not always be) but I mean look at that sticker, all shiny and important.  Red white and blue everywhere, just as God intended.  Then as a bonus they show you how goddamn delicious those muffins are going to turn out once you add some egg and milk to this delicious powder.  Holy :censored: , sign me up!

 

Best part?  This stuff is like 90 cents a box.  They don't give a rat's ass.  It's dirt cheap.  The box fits pleasantly into a pocket or hand, and the satisfying heft of it makes you feel like you came out a winner!  "8.5 oz for less than a dollar?  I'm cheating the system!"

 

All they ask is that you eat it and love it and enjoy your American kickass life.  They don't need to rebrand or use some skateboarder kid to make kids want to buy muffin mix.  There's no point in a Call of Duty cross promotion or a Ghostbusters tie-in.  It's muffin mix.  Just buy the :censored: , grandma

 

 

Best description ever.

Link to comment
Share on other sites

The family company behind Jiffy, Chelsea Milling, doesn't even advertise (outside of their own distribution trucks).

Not one TV commercial ever.

 

Outside of a Food Network feature, the website and other social media is all they do.

 

The family management is case study lore. Most everyone knows when to leave to go do something else when the time comes.

 

http://www.managementparadise.com/forums/marketing-management/210635-marketing-strategy-chelsea-milling-company.html

Link to comment
Share on other sites

11 hours ago, dfwabel said:

The family company behind Jiffy, Chelsea Milling, doesn't even advertise (outside of their own distribution trucks).

Not one TV commercial ever.

 

Outside of a Food Network feature, the website and other social media is all they do.

 

The family management is case study lore. Most everyone knows when to leave to go do something else when the time comes.

 

http://www.managementparadise.com/forums/marketing-management/210635-marketing-strategy-chelsea-milling-company.html

 

Carmex has a similar approach, right? I remember reading that the extent of Carmex's advertising was a member of the ownership family getting vanity license plates.

On 1/25/2013 at 1:53 PM, 'Atom said:

For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA.

PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12.

Link to comment
Share on other sites

48 minutes ago, Sodboy13 said:

 

Carmex has a similar approach, right? I remember reading that the extent of Carmex's advertising was a member of the ownership family getting vanity license plates.

Carmex started advertising in 2006 and last year's LSU/Wisconsin game at Lambeau had Carmex as a title sponsor to introduce their new logo.   

Link to comment
Share on other sites

And then you have Trombotine slide lubricant (get your damn mind out of the gutter).

 

Box is colorful but it's the same old tube that's been around for decade upon decade.

 

 

TR338.jpg

VmWIn6B.png

Link to comment
Share on other sites

There's not one thing about this thread that doesn't make me happy. Just happy. Thank you @CS85, and thank you Jiffy Corn Bread Mix for being 'Muricanly awesome since the beginning of time.

Lz5f6vZ.png

 But God demonstrates His own love toward us, in that while we were still sinners, Christ died for us. Romans 5:8/      Check Out My: Little Big League MLB ProjectDribbble

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.