hettinger_rl

hettinger_rl
University of Texas Longhorns Logo Concept

8 posts in this topic

I'm guessing I'll catch some flack for this but, I'm tweaking the "un-tweak...able." I'm a fan of the Texas's current look, however a few things have bothered me. It looks a bit flat and the shape of the horns looks off (especially compared to Bevo). So I went in and fleshed out the animal.In doing this I added a color... cream to the look.

LonghornA2p.pngLonghornA3p.png

I feel like I've always associated cream color with UT but I can't place it... Anyway, I did a flat version too for all those fans that would have to breathe into a paper bag if they dropped that all together:

 

Longhorn1ap.pngLonghorn1bp.png

 

Here are some reference images:

Bevo2.jpgBevo1.jpg

Untitled.pngUntitled1.png

2 people like this

Share this post


Link to post
Share on other sites

The only think I don't like is the T in the animal logo. To me, it looks weird and misplaced. I like both logos but I would like to see the animal one with no T on it. 

Share this post


Link to post
Share on other sites

I would agree that the T seems too obvious and overstated. Maybe if you made it a little smaller, thinner, etc. it would work better. Otherwise, this looks really good. I think the cream works well for Texas.

Share this post


Link to post
Share on other sites
18 minutes ago, panthers_2012 said:

The only think I don't like is the T in the animal logo. To me, it looks weird and misplaced. I like both logos but I would like to see the animal one with no T on it. 

 

14 minutes ago, ItDoesntMatter said:

I would agree that the T seems too obvious and overstated. Maybe if you made it a little smaller, thinner, etc. it would work better. Otherwise, this looks really good. I think the cream works well for Texas.

Should it be blank?

Longhorn3ap.png

Or would a star be too cliche?

Longhorn2a1p.pngLonghorn2bp.png

Share this post


Link to post
Share on other sites

I think you could make the T work if it was more of a shape and less of a block letter, if that makes sense. Kinda like that patch of white on Bevo's forehead. I don't like the star at all, but I do think it looks good blank and it might sit better with people if it was simpler and didn't have as much going on.

Share this post


Link to post
Share on other sites

I feel the "shadow" is a better look. 

 

As far as the more realistic looks go, the one with no T/Star is the best. The T/Star aren't hidden, they're just reaching out and smacking me in the face, and I think they take away from what is a really good logo.

Share this post


Link to post
Share on other sites

I like it blank. Makes it look more realistic. Great job! 

Share this post


Link to post
Share on other sites

I entered this thread expecting to have to explain that Texas' mark does not need messing with and works well as is. While I still believe that statement, I think your work shows that you know that as well, but have done a wonderful job in creating a mark that is a very elegant modernization of a classic logo. Job well done.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now