XenonDesigns Posted March 31, 2017 Share Posted March 31, 2017 Welcome to the NECA, an elite conference of universities throughout New England which strides to create a top enviorment for collegiate athletes and help them succeed academically as well as in sports. The conference contains 16 top schools from Maine to Connecticut. Over the course of this series I will be rebranding school logos that I feel need one, if not then I will create uniform sets for several sports. We'll start off with the University of Maine. UMaine Black Bears Rhode Island will be next! Link to comment Share on other sites More sharing options...
mgdmhl Posted April 1, 2017 Share Posted April 1, 2017 5 hours ago, XenonDesigns said: Black Bears... lets just think about this for a second or two. Link to comment Share on other sites More sharing options...
XenonDesigns Posted April 1, 2017 Author Share Posted April 1, 2017 Rhode Island Rams Their "RI" wordmark is pretty much flawless so I found no way of improving it. Link to comment Share on other sites More sharing options...
Whittier S Posted April 1, 2017 Share Posted April 1, 2017 The linework needs some work. Not feeling the angularity of the lines on the "black" bear. There's a weird jagged point on the front of the horn. Link to comment Share on other sites More sharing options...
slapshot Posted April 2, 2017 Share Posted April 2, 2017 Not feeling the Maine identity. Not that the current logo is great, but here's what I think needs work: 1. The bear head. Yours has an "angry teddy bear" vibe going on. Adding pupils to the eyes might help. You also added zig-zag shading to the forehead, just like the current one has. Doesn't really work in either case. You also need more consistency with your line weights. And the color...it definitely needs some black or a much darker navy. 2. Wordmark. The word has sharp corners, but all the outlines are rounded. Don't just add default outlines. Adjust the miter, or go to "Offset Path" (assuming you're using Illustrator). The rounded outlines also don't go with the jagged bear head. 3. Combined logo. You pasted the bear head over the wordmark. That's all you did. There's no unity, only layers. And it's exactly what the current Maine logo does, which also looks weak. You need to integrate the two better instead of just layering one on top. It's very obvious since the bear head has a think white outline, but the wordmark has a very thin one. 4. Colors. I actually see two dark shades of blue in the bear head. The jawline is darker than the blue inside the mouth. That's a lack of attention to detail. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
panthers_2012 Posted April 2, 2017 Share Posted April 2, 2017 6 hours ago, XenonDesigns said: Rhode Island Rams Their "RI" wordmark is pretty much flawless so I found no way of improving it. It looks like the horn is just floating above the ram's head. Link to comment Share on other sites More sharing options...
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