Germanshepherd

Jerry West Wishes the NBA Would Change its Logo

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Germanshepherd    538

https://t.co/ETZ5QvqNJj

Likely nothing will come of this, but it's fun to think about what they'd change it to. 

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("Its".  Can you edit the title?)

Well, if West himself feels so strongly about it, then maybe a better logo would be the silhouette of Jordan. But the problem is that that shape already has a brand identity.

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Ice_Cap    7,587
2 minutes ago, Ferdinand Cesarano said:

("Its".  Can you edit the title?)

Done.

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nash61    851
2 hours ago, TJSC said:

leaked

IMG_4902.JPG

Needs more roundel

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Lights Out    2,137
15 hours ago, Ferdinand Cesarano said:

("Its".  Can you edit the title?)

Well, if West himself feels so strongly about it, then maybe a better logo would be the silhouette of Jordan. But the problem is that that shape already has a brand identity.

They could use LeBron's block on Iguodala or his signature dunk.

 

ClLpVNF.jpg

 

Boig2eG.jpg

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Ice_Cap    7,587

No. I like James, but Jordan's still probably the most iconic basketball player who ever lived. If they're going to replace West with anyone? It's got to be Jordan.

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DG_Now    3,884

Saw this on Reddit yesterday:

p5aVspq.jpg

 

How many player silhouettes can YOU name?

Spoiler

Photo-17-8-2015-10-16-16.jpg

 

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C-Squared    798

When you step back and look at it objectively, it is a bit of a strange logo - very tall and retro. The Jerry West silhouette does a really good job of showcasing the ball itself and evenly splitting all three colors, which is lost in most of those concepts above.

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BringBackTheVet    4,173

why does it need to be a silhouette? I'm not suggesting to go with a shield, but there's a million ways to make an effective logo that don't rely on the MLB-esque silhouette.

 

The shape worked when it was on the shoulder.  NOw that it's on the back, it should be more square or round and less tall.

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FinsUp1214    1,795

Honestly, I LOVE the Chris Paul one. It has a very balanced color split, and is a great action capture. It's the best one to me. The Rose and Durant ones are good too.

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MJWalker45    985

Why not use the same idea but use two player models, not a specific league player? 

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West does make a point, but the problem is that the logo has already achieved an iconic level. If they were to change it, you'd have to have a player that helped shape and define the league to what it is today... so it should be Jordan, obviously.

 

Though, like what BBTV said, does it really have to be a silhouette of a player? It could be a shield, it could be a roundel, it could be anything as long as it's distinctive.

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DG_Now    3,884
12 minutes ago, BringBackTheVet said:

Again - why does it need a player at all? Seems to be a very narrow way of thinking. 

 

Tradition. And because baseball does it.

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McCarthy    6,598
2 hours ago, DG_Now said:

Saw this on Reddit yesterday:

p5aVspq.jpg

 

How many player silhouettes can YOU name?

  Hide contents

Photo-17-8-2015-10-16-16.jpg

 

 

The best one of these in my opinion is 4 Derrick Rose shooting. It's the least evident who it is and showcases the sport the best. But I don't think it's an improvement over the current logo. 

 

jordan-nba-logo-590x798.png

 

I like this Jordan one that the mothership mocked up. 

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Kaz    665
8 minutes ago, McCarthy said:

 

The best one of these in my opinion is 4 Derrick Rose shooting. It's the least evident who it is and showcases the sport the best. But I don't think it's an improvement over the current logo. 

 

jordan-nba-logo-590x798.png

 

I like this Jordan one that the mothership mocked up. 

That looks like he has one leg and is wearing bell bottoms.

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2 hours ago, BringBackTheVet said:

Again - why does it need a player at all? Seems to be a very narrow way of thinking. 

 

Theoretically, an NBA logo based on iconography could use the design of lines in the ball (as teams' logos do) or else the court markings. Another possibility is that it could be a logo that uses just the initals rendered artistically, as the logo of the ABA did.

 

Practically speaking, it's hard to imagine that any of those types of logos could be as visually arresting as one featuring a silhouette.

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Lights Out    2,137
6 hours ago, Ice_Cap said:

No. I like James, but Jordan's still probably the most iconic basketball player who ever lived. If they're going to replace West with anyone? It's got to be Jordan.

There's no way they could use Jordan without looking like a ripoff of the Air Jordan brand.

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