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NHL Redesign? (Capitals added 5/4)


Bpoe96

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I've always loved the Penguins' old wordmark, or at least the idea of it, but let's be honest: it looks quite dated at this point. So that led me to attempt to modernize the logo. It also draws some aspects from the current wordmark with the highlights.

 

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After this, I decided there was no better time to attempt to redesign the Penguins' current skating penguin logo, addressing and fixing its flaws, which is something I've wanted to do for some time now.

 

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The main thing I addressed was the mess of shapes that are the gloves, going for a more simple look, without losing the imagery of a glove. The other main change was keeping the stroke widths as consistent as possible throughout the logo, and I believe the only place it deviates is having a thicker outline on the triangle.

 

I'm personally really happy with the turnout of the wordmark, but I'm a bit more iffy on the logo, so any C&C would be appreciated, especially with the logo.

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That wordmark looks great. no complaints there. merged both eras perfectly.

As for the main logo, the glove update looks great, but I would make the arm holding the bottom of the stick a little smaller. I would also make the eyebrow a little smaller. But those are just little nitpicks. The update overall is a great simplification.

@noe38concepts (Instagram - Twitter)

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19 hours ago, NoE38 said:

That wordmark looks great. no complaints there. merged both eras perfectly.

As for the main logo, the glove update looks great, but I would make the arm holding the bottom of the stick a little smaller. I would also make the eyebrow a little smaller. But those are just little nitpicks. The update overall is a great simplification.

I'll try making the arm smaller, but I believe I made it larger than I originally had it because the penguin looked off balance with the top/bottom arms. The eye is something I've had trouble on so thanks, I'll definitely try that.

 

Anyone have any other critiques before I have some time to update it later tonight?

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So much for having time to finish that on Thursday...

 

I fixed up the primary logo a bit, some from your suggestions, some just on my own. Jerseys coming soon.

 

C&C appreciated still!

 

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I like that improved Penguins logo! Much better than the current logo the Penguins now have.. some of the glove areas have been cleaned up good enough to notice so that I'm pretty sure it is doable.. 

Ice Hockey International Winnipeg Braves (Bobby Hull Division 18-3-0 1st place as of March 14, 2011)

2010-11 O'Brien Trophy for Bobby Hull Division championship & Jack Riley Cup for top team in league regular season

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I've finished the uniforms, so here's the whole presentation! The primaries are a mix of the vintage/current upper arm fill design and the modern side panel design. The explanation for the alternate is on the image. C&C appreciated!

 

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The third is perfect, even if a white triangle loses the whole meaning of Pittsburgh's "Golden Triangle". I would toy with leaving it a gold triangle with a black outline, which might work, it might not.

 

The home and road are an interesting mixture, and one I can't believe I haven't seen before. 

I think on the player mockups, the side panels go too high. They look like the Ducks' side panels that go into the armpit, but on the flat concept they are much lower, like the 2000s-era jerseys were.

Maybe this is because those panels are too high, but I think perhaps the sleeve stripes should angle downward, like those 2000s-era jerseys had, to create an up-and-down flow. Having the modern panels with traditional sleeve stripes seems odd, combining the two ideas might make it that much better.

 

Also, I think you should make a blue/white and maybe navy version of your third jersey for special events.

I'll respect any opinion that you can defend.

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13 hours ago, ldconcepts said:

Logo looks great on the jerseys!

 

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Great minds think alike, although yours admittedly looks better.

Pittsburgh%20Penguins%20Concept_zps65ook

 

 

 

Now that you bring it up I definitely remember seeing those before, maybe that was my inspiration without even knowing it. :lol:

 

One recommendation I'd give you is to add an outline to the numbers. I love one-color numbers but I don't think they work here, they're a bit plain compared to the rest of the jersey.

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Anyways, thanks for all the feedback guys!

 

Here are some changes based on your comments, including lower side panels on the full body template and angled sleeve striping, which I do think look much better.

 

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@hockey week Having the triangle in yellow with an outline was something I originally tried on the alternate jersey because I didn't want to lose the golden triangle symbolism, but ultimately decided the white looked better and more "vintage". I only wanted to use a white outline as well, because I felt putting a black outline over the triangle made it look too modern. Here's the outlined version I had, maybe you'll like it.

 

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C&C still appreciated as always!

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5 hours ago, Bpoe96 said:

 

Now that you bring it up I definitely remember seeing those before, maybe that was my inspiration without even knowing it. :lol:

 

One recommendation I'd give you is to add an outline to the numbers. I love one-color numbers but I don't think they work here, they're a bit plain compared to the rest of the jersey.

Yeah, there's a lot of things I'd change about it now.

 

Anyway, the more I look it, the more I like the alternate. I'd keep the original version.

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Twitter: @ldconcepts / Instagram: @ld.concepts / Website

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So I've been working on some assorted NHL concepts for a while, and I'll probably post them all here when I finish them up. I'm not going to call this a series, though, as I'm really just doing these when I have an idea, so I have no idea if everyone will get done or how long it will take. Anyways...

 

About a week or so ago I was re-reading the Washington Capitals BTLNHL article on Hockey By Design, and it inspired me to try my hand at fixing up the logo's typography. I changed up every letter, whether a subtle or glaring change, except for the i, l, and s. The tracking (spacing between all the letters, for those who aren't oriented with design terminology) has also been increased a bit. A secondary logo has also been created for use on the jerseys, eliminating the "WASHINGTON" text, which is unreadable unless you're close up.

 

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Along with that, I redesigned the jerseys, taking influence from the D.C. flag.

 

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I also have a version with red and gray for the HJC Random Competition.

 

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C&C appreciated!

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