Waffles Posted May 1, 2017 Share Posted May 1, 2017 Hawaiian Airlines has updated their logo and livery: New Livery: Old Livery: Logo history: Link to comment Share on other sites More sharing options...
joob Posted May 2, 2017 Share Posted May 2, 2017 I'd love to see their 1995 logo with their current gradient colour palette. Plane looks super funky and cool, love it! Also love how the flower on her head lines up better around the shape of her head and hair. Here is a more in depth look at the brand refresh: https://www.hawaiianairlines.com/brand-refresh www.juliandodaro.com Link to comment Share on other sites More sharing options...
DTConcepts Posted May 2, 2017 Share Posted May 2, 2017 I think the logo is much improved. It's always been a solid identity, but the new logo works really well. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted May 2, 2017 Share Posted May 2, 2017 I prefer the old logo because a generalised profile seems more appropriate than an individulalised face. A specific face may work for sports (the Tampa Bay Bucs' original logo; the Raiders) or for foods (the Gerber baby; Uncle Ben; Betty Crocker); but for some reason that sort of approach seems out of place for this airline. Link to comment Share on other sites More sharing options...
Cosmic Posted May 2, 2017 Share Posted May 2, 2017 I prefer the flower behind the face; this update makes it look like a chat bubble. I like the new livery, though. Link to comment Share on other sites More sharing options...
OliverP Posted May 2, 2017 Share Posted May 2, 2017 The new livery is cool, but I think the logo update was unnecessary. No need to fix something that's not broken. Dribbble Behance Link to comment Share on other sites More sharing options...
imawalkingcorpse Posted June 15, 2017 Share Posted June 15, 2017 Hawaiin Airlines have among the most beautiful airplanes. I hate the new Buccaneers logo. Pewter was boring in 97, even more boring now. Link to comment Share on other sites More sharing options...
BlueSky Posted June 15, 2017 Share Posted June 15, 2017 They've come a long way from this... Link to comment Share on other sites More sharing options...
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