sportsfan0518 Posted May 9, 2017 Share Posted May 9, 2017 The Cleveland Cavaliers got me thinking about their primary logo. Although it is still officially the maroon ball logo, it is rarely used on TV, or on Cavs promotions and merchandise. If I did not know any better, I would have thought that the "C" logo is the Cavs primary logo or the "C with the sword" is the primary logo. What is listed as the primary: What is usually used as the primary: The Spurs are another example of this. I rarely see the spelled out San Antonio Spurs logo, and always see the "Spur" logo associated with the team. What is listed as the primary: What is usually used as the primary: These two aren't just the only examples, and I was curious if we could come up with more of them. Not just in the NBA, but in all pro and college sports in general. Link to comment Share on other sites More sharing options...
upperV03 Posted May 9, 2017 Share Posted May 9, 2017 This logo is now obsolete since they just unveiled their new marks today, but it was (thankfully) only used sparingly during its nearly 15 years as the official primary. Good riddance that it'll officially be gone, even though it was hardly used, and intentionally so, by the team. Link to comment Share on other sites More sharing options...
Gothamite Posted May 9, 2017 Share Posted May 9, 2017 Isn't that largely a function of NBA rules, which seem to require a primary logo with city and team name? So teams technically have one but in practice use simpler and more evocative logos, which must be officially designated as secondaries? The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted May 9, 2017 Share Posted May 9, 2017 The f-ing bloody stupid Nets, who have this nice primary logo: ...but who insist on using a shlocky logo that I don't even want to reproduce here, most egregiously at centre court. There needs to be a league rule forcing every team to put its primary logo on its court. The Nets' floor is embarrassing. Link to comment Share on other sites More sharing options...
mjd77 Posted May 9, 2017 Share Posted May 9, 2017 9 hours ago, upperV03 said: This logo is now obsolete since they just unveiled their new marks today, but it was (thankfully) only used sparingly during its nearly 15 years as the official primary. Good riddance that it'll officially be gone, even though it was hardly used, and intentionally so, by the team. I've always hated that parallelogram logo. The pinwheel would have looked better in a roundel, even before roundels became a big thing. Link to comment Share on other sites More sharing options...
TrueYankee26 Posted May 9, 2017 Share Posted May 9, 2017 2 hours ago, Ferdinand Cesarano said: The f-ing bloody stupid Nets, who have this nice primary logo: ...but who insist on using a shlocky logo that I don't even want to reproduce here, most egregiously at centre court. There needs to be a league rule forcing every team to put its primary logo on its court. The Nets' floor is embarrassing. I think everyone knew from the beginning the Nets were going to emphasize "Brooklyn" rather than "Nets". Too much borough pride. trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
Big Yellow Flag Posted May 9, 2017 Share Posted May 9, 2017 Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted May 9, 2017 Share Posted May 9, 2017 This is officially the Hawks primary logo, but you rarely see it. The team uses the bird-circle by itself in its web heading and most brand visuals across all platforms. Obviously they found out pretty quick that the red-white primary didn't go well with the tri-color scheme (it's honestly a bad brand identity overall). Link to comment Share on other sites More sharing options...
Sykotyk Posted May 9, 2017 Share Posted May 9, 2017 Didn't the NBA have a lot of rules regarding their team logos? One also requiring a basketball in a team logo? Link to comment Share on other sites More sharing options...
WavePunter Posted May 9, 2017 Share Posted May 9, 2017 4 hours ago, Ferdinand Cesarano said: The f-ing bloody stupid Nets, who have this nice primary logo: ...but who insist on using a shlocky logo that I don't even want to reproduce here, most egregiously at centre court. There needs to be a league rule forcing every team to put its primary logo on its court. The Nets' floor is embarrassing. Not to nitpick, but their actual primary has the word "Brooklyn" beneath it Link to comment Share on other sites More sharing options...
raysox Posted May 9, 2017 Share Posted May 9, 2017 My first day with the Rays, they sent me a pocket style guide and the logo with the diamond had this description ADDITIONAL CLUB MARKS The diamond Rays logo is to be used in very limited instances and only with consent from the Tampa Bay Rays. This mark should never be used as a primary logo on any creative. So @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
SilverBullet1929 Posted May 9, 2017 Share Posted May 9, 2017 18 minutes ago, raysox said: My first day with the Rays, they sent me a pocket style guide and the logo with the diamond had this description ADDITIONAL CLUB MARKS The diamond Rays logo is to be used in very limited instances and only with consent from the Tampa Bay Rays. This mark should never be used as a primary logo on any creative. So I wonder why this is the case. Link to comment Share on other sites More sharing options...
raysox Posted May 9, 2017 Share Posted May 9, 2017 Just the script gets the same message across without the diamond @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
IceCap Posted May 9, 2017 Share Posted May 9, 2017 The NBA /thread PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
leopard88 Posted May 9, 2017 Share Posted May 9, 2017 Allow me to predict . . . Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005 Link to comment Share on other sites More sharing options...
Dynasty Posted May 9, 2017 Share Posted May 9, 2017 Some secondary logos are better and easier to use than the primary, but there's also some instances where they aren't. Link to comment Share on other sites More sharing options...
leopard88 Posted May 9, 2017 Share Posted May 9, 2017 17 minutes ago, Dolphins Dynasty said: Some secondary logos are better and easier to use than the primary, but there's also some instances where they aren't. . . . and this seems to occur most often in the NBA because the primaries include the city/state name and nickname. According to the mothership, the Clippers logo is the only primary without both . . . and it includes an LA as part of the LAC "basketball court"* logo. * -- Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005 Link to comment Share on other sites More sharing options...
PrimalCookie Posted May 9, 2017 Share Posted May 9, 2017 If you want to be technical, then... The only time this will ever be used again is on the jerseys - in all merchandising, this will be the logo: (I went with a navy background so that way you can see the white outline on the updated logo) Link to comment Share on other sites More sharing options...
Gothamite Posted May 9, 2017 Share Posted May 9, 2017 43 minutes ago, Magic Dynasty said: If you want to be technical, then... The only time this will ever be used again is on the jerseys - in all merchandising, this will be the logo: (I went with a navy background so that way you can see the white outline on the updated logo) That's not quite it - the new one has an extra (pointless) outline. Ignore the flag background: The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted May 9, 2017 Share Posted May 9, 2017 4 hours ago, WavePunter said: Not to nitpick, but their actual primary has the word "Brooklyn" beneath it OK, true. But there are plenty of applications in which just the shield is used without the awkward "Brooklyn" -- I should know, because I bought several hats, jackets, and shirts that have that logo. Also, the shield alone could be at centre court, just as the 76ers' court used to have their logo without the city name. Their new court uses just the "76", which is a downgrade; but the point is that it still isn't the full primary logo with the city name. (To be honest, I'd like to see a rule that would require the Sixers to go back to their previous floor, and the Nets to use their shield. The rule should require the primary logo at centre court, allowing for the removal of the city name.) Link to comment Share on other sites More sharing options...
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