#ConceptLeagues

SyFy Channel Rebrand

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Not bad. I like how the lettering can form a square. Some of the demonstrated uses for it build a good brand identity.

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this is a true re-brand. its not just a different logo, but a new identity that represents a shift in what their product/channel will deliver. its not the first time though, its usually the case with this channel when they roll out a new on-air package. not the most original logo, but from that GIF i get an "old school arcade meets pop art" feel that i like. feels playful, and youthful in "personality" - not in a childish way, but kind of a nerdy way. in the same vein as Good Morning Football on NFL Network. im interested to see more

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I'm hoping with a logo rebranding we get a G4/SyFy hybrid down the road. The programming lately has been teasing the reality.

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I don't really watch this channel, but I like this update! It bums me out when channels get whitewashed for popularity (i.e. Court TV to Real TV, Sci Fi to SyFy, etc)... this rebrand offsets a lot of the whitewashing they did last time, I like it!

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Iirc didn't they change it to Syfy because of copyright issues?

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15 hours ago, Gary. said:

Iirc didn't they change it to Syfy because of copyright issues?

 

It was an overreaching attempt to contort their brand into something they could copyright (since Sci Fi was deemed public domain)... the coinciding shift in programming didn't help

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I can't tell if I like the logo or the animation presenting it.

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1 hour ago, C-Squared said:
16 hours ago, Gary. said:

Iirc didn't they change it to Syfy because of copyright issues?

It was an overreaching attempt to contort their brand into something they could copyright (since Sci Fi was deemed public domain)... the coinciding shift in programming didn't help

 

It's a pity that they chose to resort to a weird spelling.  They could have attained a trademarkable name [note: I believe that the issue was trademark and not copyright] by going with the full name "the Sci-Fi Channel", always including the word "channel" -- just as we always say "the Weather Channel", and never just "Weather".  Or else they could have leaned on the initialism "SFC".

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More geeky, I like it. Opens the door for a lot of cool functionality the old logo didn't have. Plus anything retro video game style's awesome anyway.

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