nickrandle Posted June 14, 2017 Share Posted June 14, 2017 Hi everyone, I recently created this rebranded Twix candy logo. I noticed how many companies, such as Bud Light, are rebranding their content in this sort of "retro-style." I tried to take some inspiration from this when creating the Twix logo. Please leave any comments or criticism. Thank you. Link to comment Share on other sites More sharing options...
BadSeed84 Posted June 14, 2017 Share Posted June 14, 2017 Should've included concept in your topic title, very misleading. Link to comment Share on other sites More sharing options...
nickrandle Posted June 14, 2017 Author Share Posted June 14, 2017 Sorry, my bad. Just fixed it. Link to comment Share on other sites More sharing options...
8BW14 Posted June 14, 2017 Share Posted June 14, 2017 I actually think it is really sharp. Maybe too slick for a candy bar though Link to comment Share on other sites More sharing options...
AHcreative Posted June 14, 2017 Share Posted June 14, 2017 This is a great concept using the trendy graphic style that is minimalism. It is, however as @8BW14 said, a little too "slick" for a candy bar logo. Don't get me wrong, it's a fantastic logo, much better that what Twix currently uses. But it just doesn't scream "candy bar" to me. Have you thought about mocking up a package concept? So that we may see what it may look like as an actual candy bar. I think if you could add a couple different elements to the wrapper, something that isn't a part of the logo per se, you could have something really neat. Link to comment Share on other sites More sharing options...
DTConcepts Posted June 14, 2017 Share Posted June 14, 2017 I really think this is a sharp logo, but it's too far of a departure from Twix's current identity, imo. If you wanted to incorporate the two sticks in the 'I' better, you could use it as a Kit Kat logo. I think it'd fit more with their branding, as well. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
nickrandle Posted June 14, 2017 Author Share Posted June 14, 2017 @Zeus89725 Yeah, I agree with your Kit Kat idea. The two stick concept can work well there too. Link to comment Share on other sites More sharing options...
nickrandle Posted June 14, 2017 Author Share Posted June 14, 2017 @8BW14 @Heitert I agree that it may be too slick for the current Twix brand but, I will try to create some packing to see if the logo can work in that setting. Link to comment Share on other sites More sharing options...
C-Squared Posted June 14, 2017 Share Posted June 14, 2017 I get more of a Kit-Kat vibe off the broken pieces My TeePublic Shop My Instagram Art Page Link to comment Share on other sites More sharing options...
BuffaloJJ Posted June 15, 2017 Share Posted June 15, 2017 I would maybe round the Twix bars/ "I" to avoid the likeness to a Kit-Kat. Otherwise, this looks really nice. Link to comment Share on other sites More sharing options...
AndrewPF Posted June 15, 2017 Share Posted June 15, 2017 I think it's a little too plain and thin for a candy logo. It's a clean design, but it looks more like a logo for a flavored seltzer water or some kind of "lite" diet food. Even just broadening the letters a bit would improve it markedly, I think. http://i.imgur.com/4ahMZxD.png koizim said: And...and ya know what we gotta do? We gotta go kick him in da penis. He'll be injured. Injured bad. COYS and Go Sox Link to comment Share on other sites More sharing options...
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