nogologo

DeSales University new logo

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This is by Joe Bosack.  One of my favorite designers.

 

I like that they went with a French bulldog instead of English.  Almost everybody goes English, so it's a nice way to stand out in a market full of bulldog teams.

 

I don't care for the D in "DeSales". It seems as though the right side is mirroring the bottom of the shield shape, but it stands out too much for my liking. 

 

I also don't like that the D and S are different in the DSU lockup, or that the tops of the U are different heights.  I can get past the lockup letterforms being far wider than the wordmark letterforms, but adding a serif to the bottom of the D and removing the two vertical terminals on the S doesn't make sense to me.

 

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Am I the only one that thought, "discount Samford?"

 

That said, this is a nice set.

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French bulldog for a school named after a French-born Saint. Other than the DSU lockup, this is a very nice set (especially for a D3 school)

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On 7/10/2017 at 10:22 PM, Sabres7200 said:

I also don't like that the D and S are different in the DSU lockup, or that the tops of the U are different heights.  I can get past the lockup letterforms being far wider than the wordmark letterforms, but adding a serif to the bottom of the D and removing the two vertical terminals on the S doesn't make sense to me.

 

 

Beyond that, I read DSU as being for D____ State University.  DeSales is one word, so it seems weird to see the D and the S both included.

 

Other than, this is a nice looking set.

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