Go Red Sox!

MLB | Texas Rangers Logo Modernization

Recommended Posts

Go Red Sox!    530

I decided to modernize the current Texas Rangers identity. I always thought they have a good set of logos, but, since they've rebranded in 2003, they also aged over time.

 

 

 

597b884489e0e_CurrentTexasRangerslogo.png.3b21f6df323e68190fde4260109895b3.png

Current Texas Rangers primary mark

 

 

 

 

1 – Primary logo: No more drop shadow on the "T" initial. Bolder lines and a slightly broader typeface. New baseball seams. The two stars are now separately placed on a white background.

2 – Secondary logo: A modernized version of the 1994-2002 alternate logo. The two shades of silver are no longer part of the Rangers color scheme.

3 – Alternate logo: A revised version of the current alternate Texas flag logo being used on the Rangers uniforms. The bevel on the lone star has been removed, as well as the color silver.

 

 

 

597dee99a6e0b_TexasRangerslogopresentation.thumb.png.e3126504fe744448c89ea66e8b1614b3.png

 

 

 

597deeba83516_TexasRangerslogodetails.thumb.png.82a5ca7cb5a821d076d3d97a9a5cd7e3.png

 

 

 

 

 

 

 

Share this post


Link to post
Share on other sites
SFGiants58    1,717

That's an excellent streamlining of the Rangers' logos. It looks cleaner without the bevels, and I also like that you kept plenty of white barriers between the red and royal blue. Well done!

Share this post


Link to post
Share on other sites
Steelman    91

As a Rangers fan I dig this a lot. The northwestern stripe on the roundel gives the modern set a retro vibe which is pretty cool. I think my only quibble might be that the stroke on the T seems too thick for my taste, but man, I'm not even sure if it's just because I've seen the previous logo my tenure as a fan. Excellent work here.

Share this post


Link to post
Share on other sites
OnWis97    2,149

That really is an improvement.  Part of it is my hatred of the drop shadow but I'm also a big fan of the way some of the color elements are spaced from each other.

Share this post


Link to post
Share on other sites
Go Red Sox!    530
20 hours ago, buckeye said:

Everything about it, gorgeous.

 

Thank you, buckeye. Much appreciated!

 

 

20 hours ago, coco1997 said:

A major improvement on their current logos. Great work! 

 

Thanks, coco1997. I already wanted to give it a try a year ago during MLB season, but somehow forgot about it.

 

 

19 hours ago, SFGiants58 said:

That's an excellent streamlining of the Rangers' logos. It looks cleaner without the bevels, and I also like that you kept plenty of white barriers between the red and royal blue. Well done!

 

Thanks, SFGiants58. The 1990's-like "T" drop shadow was my No.1 cause to revise the whole thing. But that silver bevel is so very outdated, moreover superfluous, it tremendously clutters those marks for no reason.

 

 

16 hours ago, Steelman said:

As a Rangers fan I dig this a lot. The northwestern stripe on the roundel gives the modern set a retro vibe which is pretty cool. I think my only quibble might be that the stroke on the T seems too thick for my taste, but man, I'm not even sure if it's just because I've seen the previous logo my tenure as a fan. Excellent work here.

 

Thanks, Steelman. Good to know a Rangers fan is actually liking the results.

 

 

11 hours ago, OnWis97 said:

That really is an improvement.  Part of it is my hatred of the drop shadow but I'm also a big fan of the way some of the color elements are spaced from each other.

 

Thank you, OnWis97. Yeah, I think it looks cleaner now, plus those white circles and lines make it look more interesting.

 

 

15 hours ago, coco1997 said:

Could we see a version of the primary with red stitching on the baseball instead of blue?

 

Sure...

 

 

 

597cb465a80d1_TexasRangersprimarylogoredstitches.png.6c609b68a802108fa367e966582c4038.png

 

 

Share this post


Link to post
Share on other sites
KRZYBDGRZ    191

Yes yes yes yes yes yes yes yes  yes yes yes yes yes yes yes yes. Everything about it is perfect would love too see that everywhere at the ballpark soon

Share this post


Link to post
Share on other sites
coco1997    1,008
3 minutes ago, Go Red Sox! said:

Sure...

 

 

 

597cb465a80d1_TexasRangersprimarylogoredstitches.png.6c609b68a802108fa367e966582c4038.png

 

 

 

Gotta say, I think I like this better!

Share this post


Link to post
Share on other sites
MJD7    866

There's not much to say that hasn't been said already, this really is fantastic! I also love how well the blue and red are separated by the white. I would agree both in that I like the version with the red stitches better, and that some of the line strokes are maybe a little too thick, but that doesn't degrade the overall look much at all. Great job!

Share this post


Link to post
Share on other sites
mth_05    5

This set looks great. Would love to see some uniform sets to see what you were thinking for that. I was working on a Rangers rebrand myself but don't think I can match this! Only complaint I have is that I dislike logos that have the ball of the sport in them but it actually works well here (agree that the red stitching looks better).

Share this post


Link to post
Share on other sites
CS85    5,110

I dig it!  Only complaint is the little nub of navy blue on the flag is distracting, plus it's not quite finished (in my eyes).  It's a departure from the rest of the design, also.  You've got these wonderful flat logos, then you've got a billowing flag, but it's not exactly showing depth.  Looks more like it's melting.

 

It's 99% of the way there, however, so don't let my C&C get you down.  Tremendous stuff.

Share this post


Link to post
Share on other sites
ncs53    6

Great set

Share this post


Link to post
Share on other sites
Go Red Sox!    530

Thanks a lot, guys! Much appreciated as always.

 

Here is the wordmark uniform logo on three different backgrounds (white home, blue and red alternate uni). The font is less compressed and slightly bolder, so it suits the state of Texas a little better.

 

 

 

 

5341_texas_rangers-alternate-2014.png.9a2d58b072abd322db487fe0abfa5696.png

Current uniform wordmark logo

 

 

 

 

5980a3ab71cf6_TexasRangerswordmarklogo.thumb.png.3cf5e386459f92e07c3b413c4bdda6ec.png

Share this post


Link to post
Share on other sites
bucknut42    102

Superb work here. Great cleanup of the current set, and it all blends together really well. Also the word marks are much improved.

Share this post


Link to post
Share on other sites
KRZYBDGRZ    191

Somthing is wrong with that A I would make it flatter on top

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now