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Redbox logo change


TheBigFiz21

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The fact that there's not a box/cube in the wordmark or anything remotely rectangular goes to show the quality of design displayed here.

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I find it jarring to have the slab serifs on the R and the X but nowhere else. The symmetry with the d and the b is cool, but they could have kept that while adding serifs to those letters to tie it together more.

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59 minutes ago, C-Squared said:

Β 

Is the negative space between the D and B supposed to resemble the Redbox disc container? Maybe the slot on the machine?

Maybe... But I'm focused on that stupid purple dot next to REDBOX....Β 

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The timeline seems backwards to me. If I didn't know anything about it, I'd swear, the red/purple was a late 90s/early 00s job. The new-old look seems to be more in line with the super simple san serif everyone is trotting out these days. I don't like the new look, but I like that somebody is trying something different.

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