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Section30

Saskatchewan Whitetails

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Section30    30

Hey everyone, so recently there was a competition held by the youtube channel Post2Post and the challenge was to create logos for a new NHL expansion team from a somewhat reasonable expansion location. I chose Saskatoon as my location but the team will be named Saskatchewan to try and gain fans from across the area much like the Roughriders. The team is called the Whitetails for the animal of Saskatchewan and the team colors are kelly and forest green with white.

 
With the colors of the Roughriders, University of Saskatchewan, and the Provence of Saskatchewan all having green I decided to use it, along with the fact no team in north american pro sports uses 2 shades of green as their colors so it'd be unique, not another black and red or red white and blue team. 
 
The Whitetails main logo is a fierce deer head facing forward to a bright future. There are also two secondary logos, one is the same deer head but with a 'S' in the left side for Saskatchewan, this would be used on the breezers and merchandise mainly. The second is a circle with a 'S' sticking out the top slightly and wheat to its sides, this logo is a modernization of an old Saskatchewan Roughriders logo. Wheat is a big part of this teams identity and it is seen on one logo, the team word mark, and their third jersey.
 
59de7929d6877_saskatchewanwhitetails.thumb.png.a3ee644e6168a688b56c6db1900141e5.png
 
This submission got second place in the competition, let me know what you think!

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NoE38    427

Everything about this is unique, inspired, and classy for an expansion team. Love it! Nothing to complain about here.

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8BW14    289

Lois really good. I love the double green and wordmark. My only gripe is that the antlers look nothing like whitetail antlers:

IMG_1216.JPG.41b0456169cbc9d4c934d08a8d36e080.JPG

They are more reminiscent of an elk or reindeer. Fix that and you're golden.

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Really good design. The Houston one looks suspiciously like this Jets concept I saw a while back, but I guess it’s not close enough to be considered plagiarism.

logos_nhl_jets.jpg

 

Yours is better and more original.

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The primary is very strong, well done. I think the S you've chosen integrates well with the whitetail's head, but it seems to be throwing the secondary off balance a bit. Did you play around with shrinking the size of the S and using it as a centerpiece to the circle?

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