Raymie

Overwatch League branding

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I was very, very surprised to see there was no thread here about this. Over the last few weeks, the 12 teams for the charter run of the Overwatch League (the first city-based brands in esports) were announced...

 

DNqvGfbXkAArLVg.jpg:orig

 

With the entire slate now announced, and not having seen anything about this here, I'd be curious to see what the board thinks. There's a real range of identities, though the wordmarks do get rather same-y, and the plural wordmarks give me a bad XFL vibe.

 

In my personal opinion, the New York Excelsior has to be the most unconventional, but it's getting the wrong sort of attention from what I've seen. I've heard critiques that not only is the logo too vague (though it'll make for tons of great merch), but the players (mostly Asian) might not even be able to pronounce the name.

 

Most are well executed, with the glaring exception of the poorly kerned Valiant.

 

If you're like me and think this league won't last very long, and that the logos will inevitably make their way onto high school football helmets, Seoul and LA's logos (though maybe not in those colors, of course) will definitely be common sights in 2025.

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i'm a fan of the shock, but i'd be a fan of theirs anyway cause it's a SF team. the gladiators will prolly be known as LAG in game, which is a nice meme.

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46 minutes ago, RichardWitham said:

i'm a fan of the shock, but i'd be a fan of theirs anyway cause it's a SF team. the gladiators will prolly be known as LAG in game, which is a nice meme.

 

They might want the GLA abbreviation to avoid that.

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im surprised they are able to get away with that logo . It looks like the MLB logo

 

EDIT: Apparently they did try and oppose the trademark : http://mashable.com/2017/07/17/overwatch-league-mlb-logo/#JlBETjJP8gqD

 

Then they changed their mind on filing opposition : https://dotesports.com/overwatch/overwatch-league-major-league-baseball-logo-16196

 

 

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10 hours ago, djam2410 said:

im surprised they are able to get away with that logo . It looks like the MLB logo

 

EDIT: Apparently they did try and oppose the trademark : http://mashable.com/2017/07/17/overwatch-league-mlb-logo/#JlBETjJP8gqD

 

Then they changed their mind on filing opposition : https://dotesports.com/overwatch/overwatch-league-major-league-baseball-logo-16196

 

 

https-%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F538631%2Ffde1a7e4-ff6a-4a0d-81fa-886107404628.jpg

Since the NBA and MLS used similar logos they probably decided it wasn't worth the hassle.

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15 hours ago, Raymie said:

I was very, very surprised to see there was no thread here about this.

 

You were? This is a sports logos forum. 

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12 hours ago, djam2410 said:

im surprised they are able to get away with that logo . It looks like the MLB logo

 

EDIT: Apparently they did try and oppose the trademark : http://mashable.com/2017/07/17/overwatch-league-mlb-logo/#JlBETjJP8gqD

 

Then they changed their mind on filing opposition : https://dotesports.com/overwatch/overwatch-league-major-league-baseball-logo-16196

 

 

https-%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F538631%2Ffde1a7e4-ff6a-4a0d-81fa-886107404628.jpg

 

Maybe because the New York team is owned by the Mets owners? 

 

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The Los Angeles Valiant should receive a nice C/D from the Vegas Golden Knights any moment now. 

 

600px-LA_Valiant_logo.png

 

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I just think it's funny there's 2 LA teams. 

 

..and I can't unsee "BJ" for Boston's logo. 

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3 hours ago, BrianLion said:

 

You were? This is a sports logos forum. 

 

Given the similarity to actual sports branding that Blizzard was going for, I actually was surprised.

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9 hours ago, BrianLion said:

 

You were? This is a sports logos forum. 

well e-sports are definitely in the realm of sports. It takes hand eye coordination, teamwork, physical and mental skill, hours and hours of practice, etc. There is alot in common with traditional sports than people realize

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