Sign in to follow this  
LogoFan

New York Jets concept (final version added)

Recommended Posts

I've been working on a Jets' logo concept off and on for 17 years now.  My last tinkering with it was about 6 years ago and then I put it on the shelf, only recently deciding to take another look at it.

 

While the jet fighter designs are more fun to work with, finding a way to use the true planes that the team is named after - commercial or passenger jets - is a bit trickier to work with and get the desired look.

 

Anyway, not quite through yet, but this is where I am now.  Not sure I'll do unis.

 

EDIT:

 

Well, the concept is done and I did do unis.  I wound up dropping the medium green and the secondary logo did not make it to the unis.


On the jerseys, I added Captain-rank bars, and also the logo to the chest much like a flight insignia would be found on aviation uniforms.  The gold/bronze is the same used in the NY Titans' throwbacks.

Green remains the traditional primary color for the new Jets' look, with gold accents mixed throughout.

 

The primary logo is a nod to commercial flight wing-insignias, with the current oval rotated 90 degree and points added to resemble a football, and the "Y" in "NY" is a nod to football goal-posts.

 

Traditionalists may hate it, but I feel like have finally found a concept that is not only true to the type of "jet" that inspired the name but gives it a modern look that is traditional and mostly conservative.

 

Jets012618aJets012618b

 

C&C welcome

Edited by LogoFan
Add final version

Share this post


Link to post
Share on other sites

Really liking the logos. The Jets not embracing their name has been one of the biggest missed opportunities in sports design, and you more than make up for it. Not sure how to feel about the gold though. Just doesn’t fit.

Share this post


Link to post
Share on other sites

Jets fan here, and LOVING IT! These would be great on merchandise and clothing. Addition of gold is nice too, calls back to the NY Titans days

Share this post


Link to post
Share on other sites

2... I like the addition of gold but it needs to be as an outline. The Jets are always known to be green and white and sometimes black as well. The gold would definitely be a third option in a color scheme.

Share this post


Link to post
Share on other sites

The wing logo on the white helmet looks best IMO.

Share this post


Link to post
Share on other sites

Helmet 4 & 9 are my favorites concepts for my least favorite team. 

Share this post


Link to post
Share on other sites

2, 4, 8, and 9 are the best of the bunch. This is a great modernization on a classic identity. Nice work!

Share this post


Link to post
Share on other sites

I'm just not sold on either log as they are... Love the concept, but the top down view of the passenger liner is missing something. Maybe a side view climbing out, and the vertical stabilizer should use the Jets old logo, ala AA or Delta, etc... The Shield Logo is interesting as well, but the wings are far too Wing Stop, and not a Jet. Swept would be interesting, or even a front look with engines under wings.

 

As for the Gold... I agree it is a nice addition, but more like Seattle uses its Green, rather than a s a primary.

Share this post


Link to post
Share on other sites

As for the plane logo, I'm still using it as a reserved secondary logo but it will not be on the unis, which I have finished.  As I srarted working through the uniform, it took an unexpected turn I liked better and I don't want the look cluttered.

 

I had to look up Wing Stop...never noticed them before.  Really ironic that their logo is green!   Anyway, the intent of the winged logo is for it to look like a stylized commercial airline flight pin.  Those designs normally have the wingspan way too wide for it to work well as a logo, let alone on a helmet, so I went with a narrower wingspan.  The probelm with getting too loose with the wings is it begins to look more military than civilian, and I'm trying to stay as close to the original idea that inspired the team name.   I should have the final version up by the end of the week...completely re-did the wordmark, too.

Share this post


Link to post
Share on other sites

I like it a lot! The Admiral (Is that what I should call it?) striping on the shoulders is really good looking. Nice job! Really sharp all around.

Share this post


Link to post
Share on other sites

As much as i liked the logos, the Unis aren't working. Font in particular ought to be sans serif and sharper

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this