hettinger_rl Posted January 11, 2018 Share Posted January 11, 2018 UAA has used the same classic, tribal art influenced, logo since 1973 (REF). As stated, the logo is classic; but I was wondering - What if UAA would update their look? What would a Seawolf look like if it were modernized? What is the basis for the Seawolves name? In Haida and Tlingit culture; a seawolf is an enormous creature that preys upon pilot and killer whales. It as four legs with fins, a head similar to a wolf, and a tail like a fish or a whale or sometimes a prehensile tail. (This is not a wolf with an eye patch ) Before becoming the Seawolves, UAA's nickname was the Sourdoughs in reference to old sailors..... good upgrade. After researching historic and contemporary Haida and Tlingit depictions of seawolves I got to drawing out what a new Seawolves logo might look like, so here is my concept logo for the University of Alaska Anchorage Seawolves: Newest idea: 1/15/18 1/16/18 1/17/18 C&C Apreciated Link to comment Share on other sites More sharing options...
KINGCHANCELLOR Posted January 11, 2018 Share Posted January 11, 2018 As a UAA student myself I approve of this redesign! Link to comment Share on other sites More sharing options...
_DietDrPepper_ Posted January 11, 2018 Share Posted January 11, 2018 Could we see a full body logo? Liking what you have so far, just seems really busy, I thing the simplicity is what the previous logo really has going for it and it hasn’t really translated over Follow the NFA, and My Baseball League here: https://ahsports.boardhost.com/index.php Link to comment Share on other sites More sharing options...
mcrosby Posted January 11, 2018 Share Posted January 11, 2018 I would say try to go more along the lines of the Seahawks rebrand. All the parts are there for a great logo in the current UAA logo, they just need to be 'upgraded'. Your current concept is really busy. https://twitter.com/OutOfThisWC Link to comment Share on other sites More sharing options...
TShaw528 Posted January 12, 2018 Share Posted January 12, 2018 I feel like it has too many teeth showing Link to comment Share on other sites More sharing options...
DTConcepts Posted January 12, 2018 Share Posted January 12, 2018 I like it, but it kind of loses the original's tribal feel. It's a really solid logo, and for an update to their identity, it works perfectly, but I just feel it loses a little bit of the original's charm. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
hettinger_rl Posted January 12, 2018 Author Share Posted January 12, 2018 Just to be more transparent, these are my reference images of actual Haida and Tlingit tribal depictions of Seawolves: And this is the first sketch that I came up with: It began to feel too Celtic and not dynamic enough. Link to comment Share on other sites More sharing options...
bucknut42 Posted January 12, 2018 Share Posted January 12, 2018 Personally, I think that the sketch you put in your last post is better than the finished product. The first one is a little bit too busy but your sketch holds the necessary upgrades to the original without going into confusing detail. Link to comment Share on other sites More sharing options...
hettinger_rl Posted January 12, 2018 Author Share Posted January 12, 2018 I simplified my version much more, but I can't help feeling like it's anglicized as well. Link to comment Share on other sites More sharing options...
mcrosby Posted January 12, 2018 Share Posted January 12, 2018 Your sketch is perfect. https://twitter.com/OutOfThisWC Link to comment Share on other sites More sharing options...
_DietDrPepper_ Posted January 12, 2018 Share Posted January 12, 2018 That sketch isn’t exactly what I think would look better Follow the NFA, and My Baseball League here: https://ahsports.boardhost.com/index.php Link to comment Share on other sites More sharing options...
hettinger_rl Posted January 12, 2018 Author Share Posted January 12, 2018 45 minutes ago, BellaSpurs said: That sketch isn’t exactly what I think would look better Could you elaborate? Link to comment Share on other sites More sharing options...
_DietDrPepper_ Posted January 12, 2018 Share Posted January 12, 2018 5 minutes ago, hettinger_rl said: Could you elaborate? Dammit, I should probably pay more attention to what I’m writing. I love the sketch, it is exactly what I think would look better, sorry I was kinda rushed and typed it on my phone lol Follow the NFA, and My Baseball League here: https://ahsports.boardhost.com/index.php Link to comment Share on other sites More sharing options...
DTConcepts Posted January 12, 2018 Share Posted January 12, 2018 It’s the perspective. Pacific Native American art is always at that 90 degree angle, if you catch my drift, and yours is kinda at a 45 degrree angle. If it were like the sketch where it’s a flat kind of view, it would be perfect. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
hettinger_rl Posted January 12, 2018 Author Share Posted January 12, 2018 I'll develop this more next week, but here's my next step: 1 hour ago, Zeus89725 said: It’s the perspective. Pacific Native American art is always at that 90 degree angle, if you catch my drift, and yours is kinda at a 45 degrree angle. If it were like the sketch where it’s a flat kind of view, it would be perfect. Yeah, I was trying to take it into another view point, to make it feel more like a real creature. Link to comment Share on other sites More sharing options...
DTConcepts Posted January 12, 2018 Share Posted January 12, 2018 2 hours ago, hettinger_rl said: I'll develop this more next week, but here's my next step: That would be gorgeous if it were all colored in and polished up. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
B-mer Posted January 13, 2018 Share Posted January 13, 2018 The latest sketch is fantastic. Can't wait to see you work with it more. Link to comment Share on other sites More sharing options...
hettinger_rl Posted January 15, 2018 Author Share Posted January 15, 2018 On 1/12/2018 at 5:50 PM, Zeus89725 said: That would be gorgeous if it were all colored in and polished up. On 1/13/2018 at 12:28 PM, B-mer said: The latest sketch is fantastic. Can't wait to see you work with it more. So here is the latest sketch cleaned up: Link to comment Share on other sites More sharing options...
hettinger_rl Posted January 15, 2018 Author Share Posted January 15, 2018 2 hours ago, hettinger_rl said: So here is the latest sketch cleaned up: I've already been inspired to tweak it: Link to comment Share on other sites More sharing options...
Carolingian Steamroller Posted January 15, 2018 Share Posted January 15, 2018 I actually really dig your original redesign. Very slick looking. By your first description of a Sea Wolf in Haida culture (four legs with a whale-like tail) I thought of a Mosasaur. Link to comment Share on other sites More sharing options...
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