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Don't Call it a Comeback: The Grand Return of the XFL (New York Posted 6/11)

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Well, I guess I might as well get some feedback on the logos before the uniforms, so without further ado, the Detroit Muscle!:

 

EWVpHe8.jpg?1

 

 

Insignia

 

The main logo of the set of 3, the Muscle's Insignia evokes raw speed and the power hidden underneath the hoods of Motor City's many muscle cars. Consisting of a striking orange car racing behind the name MUSCLE made of iconic chrome, the logo is simple with many details that can be found throughout the identity, such as speed stripes, the flaming exhaust pipe made from the S here, and the football in the engine.

 

FlLbipy.jpg

 

Proxy

 

The secondary logo of the set of 3, a peek under the hood shows a complex, hard-working engine centered by one thing: football. The engine itself forms a subtle M, and is surrounded by the hot-rod orange body of the muscle car.

 

6mzNxwT.jpg

 

Character

 

The letter logo in the set of three, and my personal favorite, represents the 313 in a very strong way. It portrays the famous Joe Louis fist statue in downtown Detroit, combined with an exhaust pipe coming together to form the letter D. I think it does a good job tying the set together, as well as being a simple way to tie Detroit to its Motor history in general. Although man fists are hard to illustrate.

 

ax3Z0ss.jpg

 

 

So there you have it the first trio of logos in the series, uniforms upcoming. C&C appreciated as always, thanks!

 

 

 

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Detroit looks pretty damn awesome, I do think the Character logo is the weakest of the three..I think the D needs to be a touch more defined

Any Hints to who might get revealed next?

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I think you should make the football bigger in the Insignia and Proxy. The 'D' in the Character should be more rounded, and the arm needs to show more "muscle", or actually be flexing.

 

Just my opinion.

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55 minutes ago, builtbymachines said:

I think you should make the football bigger in the Insignia and Proxy. The 'D' in the Character should be more rounded, and the arm needs to show more "muscle", or actually be flexing.

 

Just my opinion.

I agree, I saw an A at first.

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On 1/31/2018 at 7:06 PM, Darknes said:

Detroit looks pretty damn awesome, I do think the Character logo is the weakest of the three..I think the D needs to be a touch more defined

Any Hints to who might get revealed next?

 

21 hours ago, hettinger_rl said:

I agree, I saw an A at first.

 

Thank you! That's more than fair, It could definitely be read as an A on second glance. The thing is, does rounding out the D lose the reference to the outside triangular structure of the statue, would it then just look like a fist punching through a random D? I basically transferred this picture exactly:

 

sSvag4s.jpg

 

I don't know if i can have both facets be perfectly clear, and I'd rather have to choose to see the D than the statue. Even though I know that sounds kinda stupid being a letter logo first and foremost. Not deflecting the advice, just explaining my rationale, because I agree its a very abstract D lol.

 

22 hours ago, builtbymachines said:

I think you should make the football bigger in the Insignia and Proxy. The 'D' in the Character should be more rounded, and the arm needs to show more "muscle", or actually be flexing.

 

Just my opinion.

 

I agree the football could stand to be enlarged in the Proxy, but I think it's already pretty large, accurately at least, in the Insignia. Beefing up the arm is actually a really cool idea, will prob end up tweaking that logo.

 

As far as next team up, dunno! Have been pretty focused on Detroit, but will give it some thought for sure. Thx guys, happy to hear any other thoughts, critiques, etc. before I move on to unis!

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  • Could we perhaps hear your thought processes on the other locations?

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1 hour ago, Bruins said:

 

 

Thank you! That's more than fair, It could definitely be read as an A on second glance. The thing is, does rounding out the D lose the reference to the outside triangular structure of the statue, would it then just look like a fist punching through a random D? I basically transferred this picture exactly:

 

sSvag4s.jpg

 

I don't know if i can have both facets be perfectly clear, and I'd rather have to choose to see the D than the statue. Even though I know that sounds kinda stupid being a letter logo first and foremost. Not deflecting the advice, just explaining my rationale, because I agree its a very abstract D lol.

 

 

I agree the football could stand to be enlarged in the Proxy, but I think it's already pretty large, accurately at least, in the Insignia. Beefing up the arm is actually a really cool idea, will prob end up tweaking that logo.

 

As far as next team up, dunno! Have been pretty focused on Detroit, but will give it some thought for sure. Thx guys, happy to hear any other thoughts, critiques, etc. before I move on to unis!

Well now that you posted the picture of the statue, it makes perfect sense. In that case, I'd say leave the arm the way it is then. 

 

As far as the 'D', in my opinion you'd only have to make it curve just a tiny tiny bit, just to seperate it from the straightness of the other piping.

 

And as far as the footballs go, that's fine to leave them as is, was only my personal preference to enlarge them.

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Sure! Barring unforeseen circumstances, I'm thinking this for the remaining 7:

 

Boston Massacre: Guts and Glory!  Discussing the name in-depth with @Brian in Boston I'd really like to try to develop a brand based on anti-redcoat propaganda. Tough challenge, but if done right could be the best identity of the series.

 

California Shock: Tremble in Their Presence!  Earthquake reference of course, plus awe. A lot of interesting stuff could be done here, I envision each of the logos with cracks down the middle in some fashion. Name derived from @BellaSpurs suggestion.

 

Chicago Windstorm: Brace Yourself, the Storm Has Arrived!  Dark clouds, swirling winds, maybe a little lightning, all that good stuff.

 

Las Vegas Gamblers: Never Fold!  Felt green as the main color with various casino related imagery, SO many great possibilities with that name, and most of them untouched by other leagues.

 

New York Gargoyles: What Stony Beasts Lurk Above! I'm really excited about this one, name courtesy of @neo_prankster. Torn between a dark, foreboding theme and a kind of sunrise glow theme which i would carry over from BiB's Kongs sug. The former makes more immediate sense with the name, but the latter's more unique.

 

St. Louis Stampede: Swift and Strong, a Team Unstoppable! Budweiser Budweiser Budweiser. Beer Beer Beer. Basically an exercise in how close I can get to a company's design before a copyright infringement. Cuz lit merch.

 

Texas Bigfoots??? Gah! I want so bad to choose Bigfoots, and I prooobably will? But Seattle makes more sense, so I'm torn. Need your guys help here, do you think it would be something texans could call their own?

 

This is Your XFL, Football Differently.

 

 

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I know you didn't want to do Rebellion for Boston given it'd be too easy for the city. What about doing Rebellion for Texas, going off the Texas War of Independence? A Blood Red, Navy with a faded gold/bronze tinge sorta color scheme perhaps

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Texas Chupacabras.

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It sounds to me that San Diego will be getting an actual XFL team..  maybe the California Shock should be the San Diego Shock?

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1 hour ago, BengalErnst said:

It sounds to me that San Diego will be getting an actual XFL team..  maybe the California Shock should be the San Diego Shock?

Where did that news come out?

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If it’s houston, go somethin crazy space related, like Martians or Aliens, or Galaxy? Supernovas have been thrown around, I like the sound of it

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So, to start out I curved the far side of the D in the Character and I definitely think it's now more legible.

 

7P6ybVl.jpg

 

And here are the Base, Clash, and Army uniforms of the Detroit Muscle!

 

zH7dPJa.jpg

 

Along with a diverse merchandise collection that can be found on XFLShop.com. That's XFLShop.com. Select Shirts, Hats, and Hoodies 20% off for a limited time, Let your fandom show!

 

(I personally could rock the silver tee/snapback combo all day long, but that's a separate matter.)

 

9FrtAIq.jpg

 

 

So what do you guys think of the finished brand for the D? Chicago up next, stay tuned!

 

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The only thing I'd suggest is maybe some hashtag phrases to put on some of those Tees. I like Detroit, alot

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2 minutes ago, Darknes said:

The only thing I'd suggest is maybe some hashtag phrases to put on some of those Tees. I like Detroit, alot

 

Hashtags are for MacBook totin', beard groomin', skateboardin' hipsters! This is the Xtreme Football League! Break the Mold! #NoMoHashtags

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3 minutes ago, Bruins said:

 

Hashtags are for MacBook totin', beard groomin', skateboardin' hipsters! This is the Xtreme Football League! Break the Mold! #NoMoHashtags

Still a T-Shirt saying Built in Detroit, You're Roadkill or something like that would be awesome to add to more branding.

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1 minute ago, Darknes said:

Still a T-Shirt saying Built in Detroit, You're Roadkill or something like that would be awesome to add to more branding.

 

No, I'm just kidding those are really good ideas. Built in Detroit is perfect, even sans hashtags.

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64xYsyU.jpg?1

 

Next up are a few teasers for the Chicago Windstorm including a teaser banner, a color scheme piece which I'll include for each team from now on, and an early part of my process for the Character logo which will tie the entire design together.

 

hiqE6BW.jpg

NFGzcHL.jpg

IUmmFju.jpg

3ZTPrEe.jpg

 

What do you think?

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10 hours ago, Bruins said:

64xYsyU.jpg?1

 

Next up are a few teasers for the Chicago Windstorm including a teaser banner, a color scheme piece which I'll include for each team from now on, and an early part of my process for the Character logo which will tie the entire design together.

 

hiqE6BW.jpg

NFGzcHL.jpg

IUmmFju.jpg

3ZTPrEe.jpg

 

What do you think?

I like bottom right the best. The gray doesn't pop enough for me off the slate background.

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