Midnight 7 design

Carolina Hurricanes Redesign - Help needed!

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I'm currently working on a redesign of the Carolina Hurricanes logo and need A LOT of help. I'm happy with the concept, but this style of design is slightly out of my comfort zone. Ignoring the colours for the moment, i'm struggling with making this concept work. I think the "H" is the big problem. Any help to improve the design would be appreciated, as right now I'm not happy with it.

 

l3gu5OC.png

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Have you tried it without the H? If that's what's bothering you try removing that and go from there. I think the hurricane is such a solid design it could stand alone. 

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I think the first iteration is stronger. Your second mark is a bit too detailed, especially the black shape. Having the 4 points, like the first, helps keep everything balanced. 

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I like the second one a lot better than the first, but I feel like there's a lot happening in it. The design itself is perfect, but I still feel like the millions of intricate curves and spikes and whatnot are unnecessary. If you could simplify the shape but keep the second iteration of the 'C-H' you'd be golden.

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1 hour ago, Zeus89725 said:

I like the second one a lot better than the first, but I feel like there's a lot happening in it. The design itself is perfect, but I still feel like the millions of intricate curves and spikes and whatnot are unnecessary. If you could simplify the shape but keep the second iteration of the 'C-H' you'd be golden.

Agree with this. The way the logo looks right now, it looks like it's had a furry texture instead of a wind texture. I would try simplifying the lines to make it more windy looking.

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Slowly starting to like this design, but still not 200% happy. Simplifying has certainly worked. Not sure about the "h" looks a little forced now as the middle section of the H looks like it should be there. 

 

Aiit89P.png

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I wouldn't worry about incorporating an H into the main logo. I think you could take a logo close to what you have now, with the focus on the C, and then in a secondary logo, incorporate an H the way you did in your first logo.

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Am I the only one hear who can't see the C and the H? Someone want to point the out to me?

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C = the upper half of the white shape

H = the lower part of that C plus the "spur" coming off and down from it

 

If the H part were eliminated, the C part would be much more obvious.

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I think that's the ticket! The silver highlights on both the wordmark and logo add the right amount of depth to the logo and I think you got it. 

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I think I like the red background one just a bit better but the latest version is a great update on the current logo too.

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This might be the first Hurricanes concept that I've ever seen that actually improves on the current. Great work.

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