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aloofgraphics

Cincinnati Royals rebrand and update concept

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I made an update concept of an old favorite logo. I thought it was too much things going on in the old version. so i cleaned it up.

i took the font on the crown and used it as a main font for the logo

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I'd probably try a more "royal" font than the cartoonish one they originally had, but this is a good update.

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I agree with @MJWalker45. The update is fantastic, but if you're trying for a realistic update, I don't think this is the way they'd go. The font and logo itself is just too cartoony for the modern NBA. However, you did an incredible job updating that old logo. Well done!

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This is sweet! I feel the royals are an often overlooked team in NBA history, so I am glad they are getting some love. This definitely feels era appropriate and is a great evolution with a retro feel. I even love the use of a slight off white, adds to the retro feel.

 

In the same vain as some of the other comments, I am not necessarily sure I could see this being used today as a primary mark. That being said, this would be a sweet throw back night logo or fauxback type deal.

 

I would be interested in seeing some other fonts in the wordmark/roundel lock up to see if the logo still has that youthful cartoonish feel. 

 

Great concept and execution overall though!

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I know this is months late, but I really like how you cleaned everything up.

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