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IHOP Name Change Coming 6/11

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It feels like an April Fool's Joke, but apparently it's really happening.

 

 

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It's probably not an official name change, just a promotional one to advertize their new burgers.

 

And that logo does not work as well with the b instead of the p. The decender of the p makes a nose, while the ascender on the b isn't really anything.

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5 minutes ago, burgundy said:

It's probably not an official name change, just a promotional one to advertize their new burgers.

 

And that logo does not work as well with the b instead of the p. The decender of the p makes a nose, while the ascender on the b isn't really anything.

 

So it's not a permanent fix then?

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lame lame lame lame lame. Stay in your lane IHOB, no-one wants your crummy burgers. We'd rather slowly clog an artery on your Rutti-Tutti-Fresh-and-Frutti Kings Hawaiian Lard-Soaked Birthday Cake French Toast Sundaes. For breakfast. Now that's eatin'.

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Okay IHOP, I know about your burgers, but now I hate your guts for wasting my time. Well played.

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If the "B" is for Breakfast, it makes sense. 

 

If it's for Burgers, BOOOOOOOO 

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The "b" has better stand for bacon, dammit!

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On 6/6/2018 at 7:35 PM, burgundy said:

It's probably not an official name change, just a promotional one to advertize their new burgers.

 

And that logo does not work as well with the b instead of the p. The decender of the p makes a nose, while the ascender on the b isn't really anything.

 

Burgers, huh? I know another place that their logo reminds me of:

 

jack.jpg

 

IHOPB better hope that a lawsuit "b" not coming...

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I thought the name change was because of the World Cup in Russia and "IHOB" sounds vaguely Russian.

 

International House of Borscht though doesn't sound appealing...

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IHOB, or International House of Burgers it is. But seriously who goes to IHOP for non breakfast food? Im a Waffle House guy anyway.

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6 minutes ago, Dilbert said:

IHOB, or International House of Burgers it is. But seriously who goes to IHOP for non breakfast food? Im a Waffle House guy anyway.

 

I've been to IHOP maybe 6 times in my life. Only one of those times was for breakfast.

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There's a <1% chance this is a permanent name change. This smells like a (clever) PR stunt to launch their new burgers. They're not going to give up all of the equity in the IHOP name just because they have burgers now.

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1 hour ago, DG_Now said:

 

I've been to IHOP maybe 6 times in my life. Only one of those times was for breakfast.

 

Do you mean breakfast time or breakfast food?  Because I can eat breakfast food any time of the day.

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50 minutes ago, DDR said:

There's a <1% chance this is a permanent name change. This smells like a (clever) PR stunt to launch their new burgers. They're not going to give up all of the equity in the IHOP name just because they have burgers now.

 

Only a few restaurants are actually getting IHOb signs.  They're still IHOP.

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Such a stupid PR stunt. I bet the Burgers don't even taste good.

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2 hours ago, Dilbert said:

But seriously who goes to IHOP for non breakfast food?

 

IHOP is just a diner.  So getting burgers there seems perfectly reasonable. 

And this is a good idea for a campaign.  It is similar in concept to campaigns reminding people that you can get chicken at McDonald's, Burger King, White Castle, or any other restaurant that's known primarily for burgers.

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I mean, IHOP has had worse ad campaigns...
 

 

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