SFGiants58

MLB: The Defunct Saga - Toronto Giants Added

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Sorry I have sort of fallen behind on commenting lately (real life has a way of getting busy at times), but here are some of my quick thoughts on the teams I’ve missed:

 

San Diego A’s: I would’ve personally preferred powder blue, and the font is a bit tough to get used to at first, but now I see that it shares some resemblance to the ‘04 Padres rebrand font.

 

Kansas City A’s: Absolutely classic set. I adore the main home & away sets. Now that I look at it, the home reminds me a lot of the Padres 2016 home uniform.

 

Kansas City Blues: Beautiful use of the two blues. Every single uniform/logo is great, though I wouldn’t expect any less from you. The sublte music note in the wordmarks & logos is a particularly great touch.

 

Kansas City Monarchs: Yet another gorgeous set of uniforms. Each option is fantastic, but I find myself really loving the alternates. Purple & athletic gold is simply one of the best schemes out there.

 

Milwaukee White Sox: The Germanic colors for the Sox is just a genius idea. Such a great set. I don’t have much else I could say about it.

 

Washington Senators Mk. I: Beautiful. As @Paul Lucas said, this would be a great set for the Nationals too, though I might honestly like the name “Senators” a bit better. Does the away have a slight blue tint to it? Either way, it looks great.

 

Senators Mk. II: This is definitely a 90’s look, and you were able to mesh navy/red/gold about as best you could. I really like the custom font.

 

Overall, great work as usual, some of this might be your best yet!

 

 

 

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On ‎8‎/‎2‎/‎2018 at 12:34 AM, SFGiants58 said:

 

Thanks! I think I might do a full kelly/yellow/red set at the end of the series, once I figure it out on the alternates. You can bet that the Chicago A's/Seattle White Sox will happen (as will several more A's and White Sox relocation attempts).

 

Anyway, it's time for Dallas!

 

DALLAS ATHLETICS - That's one spiffy-looking elephant, I tell ya hwhat!

 

I had been looking forward to doing this one from the start of the series, if only because of the different ways I could transpose the A's look onto Texas. This one has a bit more than rumor or periodical reports, but rather a rejected relocation vote. Per articles from The Hardball Times and Royals Review, Charlie O. Finley was fed up with Kansas City for a variety of reasons (the AFL Chiefs' preferential treatment, poor attendance, and lease negotiations).1 He wanted to move the team as early as 1962, only two years after purchasing the club from Arnold Johnson's estate. His desired location was the Dallas-Fort Worth area, but the other AL owners denied the move in late 1962. One could sum up Finley's Texas venture with this .gif:

 

giphy.gif

 

However, what if the AL owners saw the potential for growth within the market, and allowed Charlie O. to move there?

 

The club would debut at the Cotton Bowl in Dallas (which totally had a baseball configuration, BTW - no idea about dimensions)2 in 1963, before the construction of Turnpike Stadium in Arlington (which would be less dumpy, given that it wouldn't be built on speculation). Charlie O. would debut his trademark Kelly Green, Tulane Gold, & Wedding Gown White (with white cleats) brand in Dallas, immediately setting the squad apart from their staid AF Kansas City uniforms. The Swingin' A's dynasty would cement the identity in Texas, much like it did in Oakland. While later owners darkened the green (for a more "old west" style), resurrected Connie Mack's white elephant (perfect for post-Southern Strategy Texas) and added a few "western" touches, the team still drew inspiration from Finley's aesthetic.

 

Side note: I did consider going for a royal/red, navy/red, or royal/silver color scheme (for post-Charlie O. baseball), but I decided against it. If the NHL Stars could retain green (despite trying to ditch it - glad they didn't), then so could the A's with presumably even more competitive success.3 

 

The primary logo features the A's 1994-2002 Spring Training logo, albeit without the sun and with the addition of a gold cowboy hat showing the "A's" insignia. I figured it was a way to "Dallas-ify" the logo a bit. It's in a roundel, featuring the Kansas University's classic Tiffany lettering and a yellow-white split. The secondaries include both "A's" and a "DA" mark. I opted to go for a "DA" one, because an Old English D is too Tigers for me. The tertiary is the elephant on its own.

 

H4zUlgD.png

 

The home and road uniforms feature a few different touches from previous A's designs. The scripts use Herchey, with a warp applied and an underline. I figured that it gave the team a more "western" touch, perfect for playing in a retractable-roof version of The Ballpark in Arlington (why didn't they do that in the first place?). Old English front letters still appear. Gold bills appear on both uniforms, as it's such an amazing look for them (and the added yellow & white justify the look on the road). The sleeve and sock stripes use a dual motif, akin to the Cowboys. The number font is the Texas Rangers' modified MLB Block Standard, while the NOB font is the Kansas lettering. White cleats remain, because it's a fab look (and the Cowboys still do it)

 

hk28d82.png

 

The alternates feature the "A's" crest, with the gold jersey exhibiting double striping with collar trim. The green alternate features the "DA" cap and the primary on the sleeve. I also opted for no outlines, as outlines just clutter up  the look.

 

5cv861w.png

 

I opted to include two Kelly Green-era uniforms, styled after the A's 1968-69 vests. The white option uses a "DALLAS" wordmark in the style of the 1968 Oakland uniforms, while the gold set is pretty much the 1964-1969 design. The cap logo uses the 1968-69 insignia. I added a patch that mixes the A's 1968-70 primary, a Texas outline (with a star over Dallas/Arlington), and a yellow base (like the 1971-81 primary design).

 

v2CYtdU.png

 

The main dugout jacket uses a one-color version of the home script, with the cap logo on the side and the primary on the back. The throwback jacket is an update of this design, with the addition of the sleeve patch.

 

njkAmt4.png NdkOa2x.png

 

All in all, the team's identity translates well to Dallas with the color scheme and marks adapting well to the Texan setting (without going overboard). C+C is appreciated, as always!

 

Up next, the A's relocation quest goes to an unusual place.

 

1Max Rieper, “Losing a Sports Team: The Relocation of the Kansas City Athletics,” Royals Review, January 20, 2016, https://www.royalsreview.com/2016/1/20/10761476/losing-a-sports-team-the-relocation-of-the-kansas-city-athletics; Paul Francis Sullivan, “The Franchise Moves That Almost Happened | The Hardball Times,” The Hardball Times, June 21, 2011, https://www.fangraphs.com/tht/the-franchise-moves-that-almost-happened/.

2“Eagles Baseball Opening Day Ticket, 1950,” accessed August 2, 2018, https://www.thestoryoftexas.com/discover/artifacts/baseball-ticket-spotlight-040315.

3Chris Smith, “Dallas Stars Reveal Road to Rebrand with Loads of Concepts,” icethetics.co, November 30, 2014, https://www.icethetics.co/blog/2014/11/30/dallas-stars-reveal-road-to-rebrand-with-loads-of-concepts.

Those are nice Dallas Athletics. I would think, however, that if Mr. Finley had moved the team to the Dallas-Ft. Worth suburb of Arlington, I believe he would have named the team the Texas Athletics, in order to encompass the Dallas-Ft. Worth Metroplex. The caps would have had an Old English "T" instead of the "DA" that you have on your caps.

Could you do one with the Texas Athletics?

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WmiRKnU.gif

 

Hey guys, sorry about the hiatus. A mix of real-life and a bit of a creative burnout put the brakes on this series. Don't worry, a new entry is coming within the day!

 

On 9/26/2018 at 9:37 AM, coco1997 said:

No one can argue that this concept doesn't look like it's straight out of the '90s. It's very easy to imagine this design giving way to the Nats' inaugural look. 

On 9/26/2018 at 11:34 AM, Dalcowboyfan92 said:

 

This Sens set just oozes 90s. Especially the two-toned gradiant dugout jackets.

 

Thanks, guys!

 

On 9/26/2018 at 12:51 PM, neo_prankster said:

By 1999, do these Senators hop on the Turn Ahead the Clock bandwagon?

 

Why yest they do! The first option is a sedate version, while the second is a bit more "experimental" (e.g., sticking more to the spirit than the lazy click-n-fill common to the promotion).

 

R1KJWjb.png

 

The font is Badloc, used by several of the TATC teams. I like it more than Serpentine.

 

On 9/26/2018 at 12:59 PM, the admiral said:

The Rangers-inspired primary is interesting. I always like alternate-universe stuff where the same ideas of today are arrived at in different ways. Took me a while to get used to the scripts and how gold seems like the primary color by being the interior one, but is outnumbered by red and blue, as well as gold being a primary color at all, but I came to understand it as experimental '90s design. I wonder whether they would have added an extraneous black drop shadow.

 

Thanks! I originally wanted to bring out a slate/black/bronze set, but I figured that the team wouldn't have changed their color scheme wholesale (being in a traditional baseball market). However, like the 1990s Rangers, redistribution of existing colors made more sense. Black drop shadow, while era-appropriate, looks like clown feces (like it did for the Rangers).

 

gv3Znhu.png

 

On 9/28/2018 at 1:43 PM, NicDB said:


That Tuscan Brewers set is a gem!  As is the last droptail set.

Any chance we might see those in with blue scripts and numbers?

 

Thank you. I had a lot of fun reconstructing the prototypes. Blue with yellow outlines on the road uniforms looks lovely, while also separating them from the Pilots a bit more.

 

vlvz5uh.png

 

Aiqbf0K.png

 

On 9/29/2018 at 12:05 AM, MJD7 said:

Sorry I have sort of fallen behind on commenting lately (real life has a way of getting busy at times), but here are some of my quick thoughts on the teams I’ve missed:

 

San Diego A’s: I would’ve personally preferred powder blue, and the font is a bit tough to get used to at first, but now I see that it shares some resemblance to the ‘04 Padres rebrand font.

 

Kansas City A’s: Absolutely classic set. I adore the main home & away sets. Now that I look at it, the home reminds me a lot of the Padres 2016 home uniform.

 

Kansas City Blues: Beautiful use of the two blues. Every single uniform/logo is great, though I wouldn’t expect any less from you. The sublte music note in the wordmarks & logos is a particularly great touch.

 

Kansas City Monarchs: Yet another gorgeous set of uniforms. Each option is fantastic, but I find myself really loving the alternates. Purple & athletic gold is simply one of the best schemes out there.

 

Milwaukee White Sox: The Germanic colors for the Sox is just a genius idea. Such a great set. I don’t have much else I could say about it.

 

Washington Senators Mk. I: Beautiful. As @Paul Lucas said, this would be a great set for the Nationals too, though I might honestly like the name “Senators” a bit better. Does the away have a slight blue tint to it? Either way, it looks great.

 

Senators Mk. II: This is definitely a 90’s look, and you were able to mesh navy/red/gold about as best you could. I really like the custom font.

 

Overall, great work as usual, some of this might be your best yet!

 

Thank you very much! 

 

On 10/1/2018 at 6:16 PM, Jaybird said:

Those are nice Dallas Athletics. I would think, however, that if Mr. Finley had moved the team to the Dallas-Ft. Worth suburb of Arlington, I believe he would have named the team the Texas Athletics, in order to encompass the Dallas-Ft. Worth Metroplex. The caps would have had an Old English "T" instead of the "DA" that you have on your caps.

Could you do one with the Texas Athletics?

 

Thanks. I doubt that Finley would have adopted the state name, since he's not naming the team after a state organization. He never tried to adopt a state name in his various moving proposals, so I ruled out that option. I also dislike state names, so I wouldn't have a team adopt one outside of certain circumstances (e.g., Minnesota teams and the upcoming Carolina Twins). I'll get around to the Texas Athletics at some point later in the series.

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WASHINGTON NATIONALS (former San Diego Padres) - National Fatherhood

 

This one was a bit of a rabbit hole to climb down, but it produced some fascinating results. It's been widely reported that the San Diego Padres almost moved to DC in the 1973-74 offseason. Owner C. Arnholt Smith was looking to sell the team due to financial struggles and in anticipation of the IRS charging him for tax fraud. Joseph Danzansky, President of Giant Foods, made an offer to buy the Padres for $12 million and move them to DC. The move was nearly successful, with the NL unanimously approving it and Topps designing their 1974 set with it in mind:

 

1974-topps-willie-mccovey.jpg

 

The team even developed a road uniform that fit with the stylistic conventions of the early/mid-1970s while also replacing the brown & yellow banana set with a traditional navy & red:1

 

wash2edita.jpg wash1edita.jpg

 

However, it was not meant to be, as the team would have to pay off the hefty amount of money left on their San Diego Stadium lease (15 years' worth).2 Couple that with an $84 million lawsuit from the city for breaking the said lease, and you've got a problem. The sale fell through, which allowed Ray "The Founder" Kroc to buy the Padres and keep them in San Diego. However, what if the relocation went through and Washington got a new team? How would their appearance change as they chased trends and updated their look upon moving to the Navy Yard Stadium?

 

Going off of this Washington Post article from 2016, I figured that the most likely name for the team would have been "Nationals."3 I could only find one source for the "Stars" name that's been often reported by historians (based on a guess made by Ebbets Field Flannels' Jerry Cohen).4 Danzansky's son and Peter Bavasi cited the "Nationals" name as the leading candidate, so it seemed the best idea and more distinct than "Stars." Their colors would still be navy & red, and unlike the modern Padres, navy & red wouldn't be an issue.

 

The basic structure of this design is that of the 2004-2011 San Diego Padres. with a few cues from the 2005-2010 Nationals thrown in. Drop shadow would only appear on white and grey backgrounds, with navy backgrounds featuring basic outlines (and some allusions to the shadow split in the star/letter design). The Astros' 2013-present block font is the base, as a modern block style that fits with the prototype and the modernish font I call Petcopark.ttf. The primary logo uses a home plate backing (Padres) with a new take on the three-star pattern of the DC flag. The secondary is my modernization/de-North Starized version of the prototype cap logo, while the tertiary is an update of a supposed Sen(ationals)itors design.

 

ga8566G.png

 

The uniforms borrow from the Padres' 2004-2011 set, with some adaptations for navy/red. A cursive script is on the home uniform, complete with an inverted tail. I used the 2005-2009 Nats' arching pattern on the road uniform, which is my way of mimicking the bowtie wordmark. The numbers are double outlined block standard, a la the 1991-2003 Padres. I added a sock stripe pattern meant to mimic the asymmetrical pattern on the sleeves and pants (no red/navy touching).

 

Ta42dQk.png

 

The navy alternate sheds the drop shadow and adds the tertiary patch, akin to the Padres' old navy alt. A fauxback to the 1974 uniforms is the second alt, with an appropriate cap and an adjustment to the sleeve patch. I based the script off of the 1974-77 home look, which fits well with the "cursive/fancy at home, block on road" pattern used by the Padres throughout their history.

 

Ny1yWen.png

 

The primary dugout jacket features the cap logo on the front and the primary on the back (with the tertiary on the sleeve), while the fauxback utilizes the prototype's "Washington" wordmark.

 

cUSakBW.png GZ2MKgi.png

 

It was surprising how well the Padres' formula worked for the Nats. While I would never want the current team to adopt anything that resembled this set, I liked dissecting the 2004-2011 Padres' identity and figuring out what made it work. C+C is appreciated, as always!

 

Up next, a funny little twist!

 

Author's Note: When we say we want the Padres to bring back brown & yellow, the 1972-73 banana peels aren't an option.

Credit to @bosrs1 in this CCSLC thread about the Washington Padres.

3 Jake Russell, “San Diego Padres Were Once so Close to Moving to D.C. They Had Uniforms and Everything - The Washington Post,” The Washington Post - D.C. Sports Bog, June 16, 2016, https://www.washingtonpost.com/news/dc-sports-bog/wp/2016/06/16/the-time-the-san-diego-padres-were-this-close-to-moving-to-d-c/?noredirect=on&utm_term=.12b3e5479833.

Jerry Cohen, “The Washington Padres? – RULE 19 BLOG,” Rule 19 Blog - Ebbets Field Flannels, accessed October 11, 2018, http://web.archive.org/web/20150309095357/http://www.rule19blog.com:80/?p=31.

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Great to see this series back in action. I was beginning to go through withdrawals. ?

 

Those Senators TATC alts...YES!!! And the drop shadows look suitably awful, which is to say they'd fit right in with the mid-90s baseball aesthetic. 

 

I really like your latest Senators set. It's a nice, clean look. Looking forward to whatever's next!

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On 10/11/2018 at 4:33 PM, coco1997 said:

Great to see this series back in action. I was beginning to go through withdrawals. ?

 

Those Senators TATC alts...YES!!! And the drop shadows look suitably awful, which is to say they'd fit right in with the mid-90s baseball aesthetic. 

 

I really like your latest Senators set. It's a nice, clean look. Looking forward to whatever's next!

 

Thanks! Sorry to keep you guys waiting. ? 

 

I think you'll like what's next.

 

CHICAGO ATHLETICS & SEATTLE WHITE SOX - But I thought the double switch was an NL practice!

 

896.gif

 

This was one of the surprises in researching for this series. The year is 1975. John Allyn, the owner of the White Sox, was looking to sell the team. He planned to sell them to a Seattle-based ownership group, who would move the team to the near-complete Kingdome. As part of the deal, Charlie O. Finley would move the A's to Chicago to occupy Comiskey Park (the AL didn't want to abandon Chicago). However, the deal fell through when Bill Veeck came in and bought the White Sox from Allyn.1 However, what if the deal went through?

 

The article I cited claimed the Athletics would adopt the White Sox MK II, while the White Sox MK I would adopt a new brand. However, I saw the AL stepping in to prevent the rebranding. The A's had just won three World Series (which makes their move seem weird, but again, Charlie O. was a douchecanoe of a medium order), so their brand would be too "hot" to throw away. While the White Sox may have changed their name upon moving, I couldn't see a legacy organization change names for no good reason.2 However, their branding would be somewhat different from the current Sox.

 

I went with the assumption that the Jerry Reinsdorf would have bought the A's in the '80s and redesigned them with a more sedate/classy look in 1990/91 for the opening of New Comiskey. The Seattle White Sox would follow a similar branding course to the Mariners, with a purchase by Nintendo leading to a redesign in 1993 that incorporated teal and a "fancy" font (albeit with some adjustments for the Safeco Field move). Both teams would find success in these new designs and keep them around, akin to their modern counterparts.

 

CHICAGO ATHLETICS

 

I figured the best way to make the A's more classy/sedate would be to adopt a forest green/white color scheme and the elephant logo (from my Philly A's concept). The "apostrophe s" would leave the insignia, while the team name script would only appear in wordmark form (and on the jacket). Kelly/Yellow would be reserved for the throwback/"Halfway to St. Patrick's Day." Also, thanks to @coco1997 for pointing out the error in the original image. The creme outline on the wordmark is now white.

 

xSwTOQS.png

 

I reasoned that the team would adopt dark green pinstripes, as a way to differentiate themselves from the Tigers. The road set features the White Sox's "Chicago " script, as I'm sure it would've turned up at some point. It also has thick knit trim, being an early-90s design. The numbers are all Block Standard, akin to the current team.

 

bJASamW.png

 

The alts include a green softball top and a recreation of the 1975/76 uniforms (their first Chicago set). I thought it'd be weird to have a Philly A's set, if only because the White Sox and A's were rivals at that point.

 

70bFGg2.png

 

The home dugout jacket features the team name script, along with the elephant/road script on the back. The throwback jacket has striping that matches the jersey sleeves.

 

eZW5sFL.png FMoPZ34.png

 

SEATTLE WHITE SOX

 

The primary logo is my attempt to merge the current "Sox" insignia with the modified version of Badger Light I used on my Project 32  Mariners  concept. It's a good way to "Seattle-ify" their 1990 redesign. I also borrowed the teal shade from my Mariners design, pairing it with navy in a co-dominant color scheme. I also used the 1990-present sock logo as a secondary. A navy/kelly version of the Sox's 1976-90 primary logo is a throwback tertiary mark. I figured that the team would consult the same design firm they did in 1976, producing a similar design with the same overused to the point of irritation "modern" Eurostile Extended Black font. 

 

2EjiTMH.png

 

The uniforms combine several White Sox and Mariners traits. The "Sox" insignia is on the home uniform, while the arc-ed "Seattle" wordmark appears on the road uniform (the White Sox have rarely used arched wordmarks, preferring to put "Chicago" on an arc). Block Standard numbers and Rawlings Block NoB's appear on the set, along with the sock patch and simple placket trim. I opted to use teal bills on the cap, as I've always loved that Mariners cap. The socks are the same "dark upper, light middle, white lower" pattern I'm so fond of using on White Sox concepts.

 

AX7LZhB.png

 

The alternates have a Mariners bent to them, with a teal jersey and a navy one. The navy jersey has an all-navy cap, as the jersey features only a tiny bit of teal.

 

NMirnVM.png

 

The second set of alts includes a teal-crowned cap and a Seattle-ified version of the "winning ugly" duds. I replaced the striping with a Northwestern Stripe pattern with navy and kelly, while also using a navy/white/kelly pattern on the collars and pants. There are now white socks with the sleeve/chest stripe on them, alongside green sanitaries and shoes. I figured that the modern look would be better suited for the Kingdome than Old Comiskey, while also fulfilling the whole "similar conclusion through different methods" philosophy of this thread. 

 

xJo4Oha.png

 

The jackets have a few fun features. The primaries have a "White Sox" wordmark and striped white sleeves, while the throwback has the "SOX batterman" on the chest.

 

UnOaU9y.png 7ryc9oD.png

 

This was one of the stranger proposals I've encountered in the thread, but it produced some fun variations on classic designs and hybrids of early-1990s redesigns. I'm glad it didn't happen, but it was fascinating to see how both teams could have maintained the spirit of their identities while also incorporating local influences. C+C is appreciated, as always!

 

Up next, we've got a relocation I'm really glad didn't happen.

 

1 Rob Hart, “Switching Sox: When the A’s Almost Moved In,” South Side Sox, November 16, 2012, https://www.southsidesox.com/2012/11/16/3649842/switching-sox.

2 Author's Note: Cleveland and Atlanta have a case for name changes, thanks to MOD EDIT. 

Edited by SFGiants58
Fixed logo sheet error - thanks coco1997 for pointing it out.

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@SFGiants58, you magnificent bastard, you've done it again!

 

The Seattle White Sox are easily my favorite team of the series so far! I think I like them even more than the Milwaukee version. Everything works so well here. If the Sox ever chose to modernize their current "Sox" logo, the primary would be the perfect way to to go. The throwback set is excellent as well--kelly green and navy look fantastic together, and the thin striping on the "license plate" jersey is a really nice idea. 

 

The Chicago A's have a strong look. One question--Any reason "CHICAGO" in the wordmark is outlined in cream/off-white?

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Chicago is phenomal, my favorite so far, not the biggest fan of the Sox logo, prefer the throwback you made, maybe try that in teal?

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On 10/12/2018 at 3:53 PM, the admiral said:

I love the Nationals scripts!

 

Thanks! It was a bit tough trying to get the drop shadow just right, especially on the "WashingtoN" wordmark. I'm sure something like that was a consideration during the branding process, along w/ Todd Radom's successful design (minus his "bevel block W," because Bud/the city fathers preferred the Cooperstown Collection red cap with the Curly W. It must be odd to have such a hard-on for one winning season amidst a pile of refuse.

 

On 10/12/2018 at 3:56 PM, coco1997 said:

@SFGiants58, you magnificent bastard, you've done it again!

 

The Seattle White Sox are easily my favorite team of the series so far! I think I like them even more than the Milwaukee version. Everything works so well here. If the Sox ever chose to modernize their current "Sox" logo, the primary would be the perfect way to to go. The throwback set is excellent as well--kelly green and navy look fantastic together, and the thin striping on the "license plate" jersey is a really nice idea. 

 

The Chicago A's have a strong look. One question--Any reason "CHICAGO" in the wordmark is outlined in cream/off-white?

 

Thank you. I really liked designing the new "Sox" logo and repurposing the font. New Historicism is a good way to explain the philosophy here, with certain designs emerging through a specific set of historical circumstances at different times. I've corrected the logo sheet on the Chicago A's, as the off-white outline was an error.

 

On 10/12/2018 at 4:04 PM, BellaSpurs said:

Chicago is phenomal, my favorite so far, not the biggest fan of the Sox logo, prefer the throwback you made, maybe try that in teal?

 

Thanks! I can see why the "Sox" logo would be a little odd, but I'm not about to use the throwback on the main design. They don't gel well together.

 

It's time for a slightly upsetting relocation for me!

 

TORONTO GIANTS - Penumbra for my pain

 

gmOki6u.gif

 

This one is doubly awful for me. It not only involves my hometown team moving, but it would also mean that one of my favorite identities in sports, the modern Blue Jays, wouldn't exist. Putting aside my feelings, let's see how it'd turn out!

 

The year is 1975. Toronto was looking to enter into MLB, with fellows like Toronto Chairman Paul Godfrey and Labatt Breweries' Don McDougall leading the campaign.1 This group reached out to the San Francisco Giants, who had fallen on hard times following the success of the 1960s. Candlestick Park's  many problems were rearing their ugly head, attendance and team performance declined, and owner Horace Stoneham was losing considerable amounts of cash.2 The Toronto group made an offer in early 1976 to Stoneham's National Exhibition Company for $13,250,000, $8 million for the team and $5.25 to cover the Candlestick lease. However, new SF mayor George Moscone asked for a temporary injunction to stop the sale, allowing a local ownership group led by Bob Lurie (and temporarily featuring Bob Short of the Sens/Rangers) to buy the team for $8 million at the deadline. The NL approved the deal and the Giants stayed put.3 The Labatt group would eventually get the Blue Jays from the AL expansion later that year. However, what if the injunction failed/wasn't asked for, and the sale went through?

 

I figured that the Giants' status as a "legacy franchise" and their relatively consistent visual identity since the 1930s/40s would keep the name and color scheme around. They would experiment with a prototype in royal/kelly and a "TG" logo (as well as black/orange "G" cap, mimicking the 1977-82 cap logo font), but would settle on merely tweaking the 1975 uniform set. The team would probably undergo several tweaks/redesigns over the years, resulting in something that blended bits of the current Blue Jays and SF Giants' identities.

 

The font follows @the admiral's suggestion of using the Blue Jays' Penumbra Half Serif Bold as a universal Toronto font, as it carries some of the geometric features of the Leafs' old Kabel font and the Jays' original design. I modified the "T" to match the Jays' wordmarks. Black/orange remains as the color scheme, with no creme/off-white (doesn't work at the Skydome). The primary logo is a roundel, featuring the cap logo and the double stripe. Said cap logo places an uppercase T in front of the 1967 Maple Leafs' logo, modernizing the International League Maple Leafs' cap insignia. The tertiary combines the leaf with the team script and the 1976 founding date.

 

4AIR9uC.png

 

The home and road uniforms are the perfect blend of both Giants and Jays, with the Jays' knit trim and Penumbra font rendered in the Giants' black/orange colorway. The orange/black/orange stripe appears on the socks, while the primary occupies the sleeve. The number font is the Maple Leafs' 1967 throwback font, as I felt the Giants should stick with a simple varsity block design.

 

1NAs2cM.png

 

The alternates include an orange and black jersey for home and road, respectively. The home alt features an orange-billed cap, while the road uses the tertiary as a sleeve patch.

 

Tw6F8K2.png

 

 

The second set of alternates includes a red/white Canada Day alternate for July 1 home games, as well as a "What If?" design of the 1976 rebrand. I opted to mimic the 1977 Blue Jays' home uniform template for this design while tracing William Henderson's recreation of the Giants' trashy 1983-99 number font for the uniforms. It worked well with the prototype's Helvetica Black wordmark.

 

2hfpC50.png

 

The jackets highlight the team's striping patterns, with the primary using contrast-stitched pockets (like my Blue Jays design in Project 32).

 

fyqy55Q.png LJgx9rb.png

 

While I find the idea of the Toronto Giants to be an affront on several levels, I still think that the team could have emerged with an excellent design that reflected their new location. Heck, the existence of an NL team in Toronto may have prolonged the Expos' existence or ensured a different outcome for the AL's Seattle problem/1977 expansion partner. This won't be the last time we see the Giants here, as Labatt's Doug McDougall said:

 

Quote

“Changing ownership is not going to put people in the ballpark and it’s not going to pay the bills.”4

 

We'll see how that plays out shortly.

 

Addendum: I've used this screencap from the documentary What If: The Unlikely Story of Toronto's Baseball Giants and assorted images (liked in my explanation/mini-report above) to trace the prototype logo, complete with estimate Pantone values:

 

C0GOk6q.png

 

Click the image for a high-resolution version. I wanted to get the logo out there in the digital space, so it's a bit less rabbit hole-y to find it. Also, I can't recommend the What If documentary enough. It's got some fantastic interviews with a lot of the figures involved in the attempted relocation/founding of the Blue Jays. You can find it on Vimeo to rent/buy.

 

Addendum #2: I figured I'd take Admiral's lead and do a Penumbra-fied version of both the Maple Leafs and Raptors/Huskies (blue/white and purple/red - my preferred look for the team).

 

auZmBL1.png UxdAOXJ.png

 

It looks fantastic for the Leafs (especially with the '67-'70 design as a base), while performing pretty decently for the Raptors and Huskies. If you think I'm testing the waters for an NHL series, you'd be right.

 

C+C is appreciated, as always!

 

Up next, it's the first in a trilogy of last stands for Charlie O!

 

1 Dale Heslip, What If: The Unlikely Story of Toronto’s Baseball Giants, Documentary (Fadoo Productions, 2014), http://www.imdb.com/title/tt4363424/.

2 Robert F. Garratt, Home Team: The Turbulent History of the San Francisco Giants (Lincoln: University of Nebraska Press, 2017), 92-93.

3 Ibid, 97-105.

4 Paul Francis Sullivan, “The Franchise Moves That Almost Happened | The Hardball Times,” The Hardball Times, June 21, 2011, https://www.fangraphs.com/tht/the-franchise-moves-that-almost-happened/.

Edited by SFGiants58
Grammar

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My first thought was "would the Toronto Giants change their colors to blue and white to match the Maple Leafs?" Then I remembered the Dodgers exist and picked my brain back up off the floor. Incidentally, I like the Raptors stuff here in blue and white, but the more I read about how the Raptors have overwhelmingly become the team of Toronto's young visible minorities, maybe a clean break from the old-line Maple Leafs is in order and they should stick to the Drake colors.

 

I like Penumbra on the Giants and the old minor-league Maple Leafs hat, but I gotta say, that blue and green Toronto Giants logo looks exactly like what I would expect from the time and place. It looks like a diverse 30-person committee designed it to accomplish about twelve different goals, but none of them very well, and it's appropriately hideous for something which should not be. 

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On 10/11/2018 at 3:40 PM, SFGiants58 said:

Why yest they do! The first option is a sedate version, while the second is a bit more "experimental" (e.g., sticking more to the spirit than the lazy click-n-fill common to the promotion).

 

R1KJWjb.png

 

The font is Badloc, used by several of the TATC teams. I like it more than Serpentine.

 

On 10/12/2018 at 4:37 PM, SFGiants58 said:

 

CHICAGO ATHLETICS & SEATTLE WHITE SOX - But I thought the double switch was an NL practice!

 

SEATTLE WHITE SOX

 

The primary logo is my attempt to merge the current "Sox" insignia with the modified version of Badger Light I used on my Project 32  Mariners  concept. It's a good way to "Seattle-ify" their 1990 redesign. I also borrowed the teal shade from my Mariners design, pairing it with navy in a co-dominant color scheme. I also used the 1990-present sock logo as a secondary. A navy/kelly version of the Sox's 1976-90 primary logo is a throwback tertiary mark. I figured that the team would consult the same design firm they did in 1976, producing a similar design with the same overused to the point of irritation "modern" Eurostile Extended Black font. 

 

2EjiTMH.png

 

The uniforms combine several White Sox and Mariners traits. The "Sox" insignia is on the home uniform, while the arc-ed "Seattle" wordmark appears on the road uniform (the White Sox have rarely used arched wordmarks, preferring to put "Chicago" on an arc). Block Standard numbers and Rawlings Block NoB's appear on the set, along with the sock patch and simple placket trim. I opted to use teal bills on the cap, as I've always loved that Mariners cap. The socks are the same "dark upper, light middle, white lower" pattern I'm so fond of using on White Sox concepts.

 

AX7LZhB.png

 

 

xJo4Oha.png

 

The Senators "Turn Ahead the Clock" uniform are so nauseatingly 90s, they kind of rebound into that territory of awesome.

 

 

Also, that teal "Sox" script; absolutely sexy.

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I figured the Toronto Giants were up next!

 

Everything looks great, and I really dig the “What If?” alt. One suggestion: I’d add white outlines to the script and numbers on the road alt for consistency with the rest of the jerseys. 

 

Looking forward to the final stretch of A’s relocations!

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I can dig the Toronto Giants set..... and the font you used does work well for the Leafs and the Huskies... not sold on it for the Raptors. The great thing about this look is that the orange & black colour scheme is one you wouldn't associate with Toronto, but it works. 

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Sorry for the delayed response. More excellent work here!

 

While I can't say I like it, the first Nationals set feels very 90s-tastic. The navy & gold to match the Capitals and Wizards of the time is a good move.

 

Your Padres-Nats set is a pretty cool idea, though I feel the DC flag and home-plate didn't work super well. I think the tertiary works best.

 

The Chicago A's are a good combo of Athletics and White Sox. Love the pinstriped home, and the forest green works wonders.

 

Your Seattle White Sox (SeaSox!) looks really good but it just feels like a good Mariners concept with "Sox" on it. Pinstripes might help. I'm not a big fan of the batterman, but you adapt it well. Love those navy+kelly colors!

 

Your Toronto set does a good job of combining the Blue Jays and Giants. I can really see this team doing what the Jays have done, with their shift to Canada imagery only away from any local stuff... Totally second your sentiment about losing the Jays identity... ?

 

That font looks great for the Raptors! Could we see it on Toronto FC or the Argos, perchance?

 

That What if logo feels like it's from the Japanese league!

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I’m a huge fan of the Chicago Athletics look, the simple forest + white color scheme immediately has a classic feel to it that works perfectly.

 

I’m not entirely sure on how I feel about the Seattle Sox, I will always love that scheme but something seems “missing,” I guess. If you could, I’d love to see how that set would look with striping similar to the real-life Sox away uniforms, like you tried with the Germanic Milwaukee Sox. I feel like that would help put the concept over the top but I would understand if you want to keep the headspoon piping.

 

The Toronto Giants look great all-around, a pretty perfect blend of the Jays and Giants. Either of those color schemes would be fantastic, black/orange & royal/kelly are two of the best schems out there.

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