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NBA | Indiana Pacers Rebrand | Update: Alternate court design

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On Monday, July 09, 2018 at 3:45 AM, Pengin. said:

Fantastic and clean concept. Love the identity. Definitely goes back to their roots

 

Thank you, Pengin. Much appreciated!

 

A complete set of five Nike uniforms (Association, Icon, Statement, City, Throwback) will be posted next week.

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I like that alternate court way more than I should. That skyline roundell works perfectly for center court, and i’ve always loved gray and yellow together (it was one of my favorite combos the Ducks would wear). 

 

Great looking brand and amazing presentation!  Excited for the unis! 

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The alternate roundel is my favourite part of the logo set by far. Great stuff.

 

I don't love the basketball in the primary logo; I think the checkers and different colours are throwing it off a bit. 

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On 7/11/2018 at 1:23 AM, Vitalogy26 said:

I like that alternate court way more than I should. That skyline roundell works perfectly for center court, and i’ve always loved gray and yellow together (it was one of my favorite combos the Ducks would wear). 

 

Great looking brand and amazing presentation!  Excited for the unis! 

 

On 7/11/2018 at 5:29 PM, Point1 said:

The alternate roundel is my favourite part of the logo set by far. Great stuff.

 

I don't love the basketball in the primary logo; I think the checkers and different colours are throwing it off a bit. 

 

Thanks a lot, guys.

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Awesome rebrand! The torch logo and hoosier state roundel are especially gorgeous. That roundel would make a great SB Nation logo. 

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I wanna expand on my previous comments.

 

First thing first, fantastic presentation. Love the checkered flag pattern element as the main theme of getting the Pacers back on to their roots. Everything looks professionally laid out.

 

Second thing, I love how all the logos and wordmarks fit this identity. Nothing seems like an outlier and the entire package looks like it should be apart of the team's identity. Personally, I really dislike the roundel logo trend in the NBA. It's pretty lazy and more and more teams are following that trend. But, you managed take that trend and make it specific to the Pacers. That's being creative right there.

 

I think using the checkered flag pattern is great when used sparingly. I think the alternative roundel logo is the best use of the pattern. The alternative "P" logo is a great modern take on their previous "P" logo but I think the use of the checkered pattern here makes it hard to see the other elements of the logo.

 

I love the court. My only suggestion is to maybe take a page from the Celtics with their flooring design to incorporate the checkered element, unless you want to use the pattern sparingly.

 

All and all a great presentation and a great design. Fantastic work. Despite my criticism, I don't think you should tweak any of your work. I hope you can take what you learned to your next designs! Can't wait to see your uniforms!

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