SSmith48 Posted June 27, 2018 Share Posted June 27, 2018 It has been a while since I actually posted a concept on here, so let's do this. 2018 has been a bad year for the Rapids. Poor play, low attendance, and even a USOC exit at the hands of Nashville FC has defined a franchise who has struggled to impact an impact since its last MLS Cup title. Their brand is also tired and has been distanced from Arsenal, who they were a development team for. Their current crest is unnecessarily busy, and their brand has become less inspired, so I decided to bring the look back to a local focus. I wanted a more unique and streamlined look for a team the quite clearly needs it. The home kit features sleeves inspired by the striping of the Colorado flag. The burgundy shirt is paired with white shorts and burgundy socks. The away kits is all blue, honoring past road kits. A sublimated wave pattern pays homage to the Rapids name. The third kit is more reflective of current away kits. The yellow-blue-yellow ensemble features a yellow to blue gradient on the shirt and red trimmings. And here is some merch to end it off. Thanks for viewing and C&C is very much appreciated. And here is to hoping that the Rapids will do something soon. Nah, just kidding. Their season is over. Visit my website at SSmith Designs (google.com) Link to comment Share on other sites More sharing options...
DTConcepts Posted June 27, 2018 Share Posted June 27, 2018 Very solid update. Only nitpick is with the wave in the primary logo - it should either have a crest or a trough in the middle, as it feels a little awkward right now with the middle spot being in the middle. That's all I've got to say though! Nice work! "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Whitefoot Posted June 28, 2018 Share Posted June 28, 2018 The stroke on the crest is inconsistent at its points. Two are pointy and four of them are rounded. Personally I think pointy looks better than rounded in this application. I also think the vertical spacing between the “RAPIDS”, the “C”wave, and the 1996 should be evened out and centered. Link to comment Share on other sites More sharing options...
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