OHL: Guelph Storm Unveil New Primary Logo for 2018-19

[SportsLogos.Net News]

OHL: Guelph Storm Unveil New Primary Logo for 2018-19

June 28, 2018 - 19:03 PM

The Guelph Storm of the Ontario Hockey League unveiled an updated look this morning, introducing the first change to their primary logo in over twenty years. The new look keeps the funnel cloud character but now rotated, as funnel clouds […]

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[CS85]

Looks like Oscar the Grouch peering out of a Wizard's hat.

[NoE38_Concepts]

I can't unsee that the 'storm' has a giant handlebar mustache.

[The_Admiral]

Looks like a magical pansexual non-threatening spokesthing.

[GMW79]

4 hours ago, CS85 said:

Looks like Oscar the Grouch peering out of a Wizard's hat.

 

The Guelph Sorting Hats.

[tigers]

Oh my Grandma, what big eyes you have.

 

Is it a cyclone, is it a bandit, is it a flying handkerchief?

 

 

[Wings]

For some reason I'm seeing Gossamer from Looney Tunes. 

[Jer15]

14 hours ago, GMW79 said:

 

The Guelph Sorting Hats.

Actually.......

 

https://en.wikipedia.org/wiki/Guelph_Biltmore_Mad_Hatters 

[tigerslionspistonshabs]

The old one wasn't great... looked more like a conquistador waving his cape than a tornado, but this is horrible.

[The_Admiral]

Let me propose (again?) a sort of Jazz-Hornets-Bobcats for the OHL:

 

Guelph becomes the Guelph Platers, the name of the original Guelph team (named for Guelph's then-thriving electroplating industry! I'm not entirely sure what electroplating is) which moved to Owen Sound, continued as the Platers, but changed their name to the Owen Sound Attack. Owen Sound becomes the Owen Sound Storm, which works because of the alliteration and the fact that a storm that developed over a body of water seems like a plausible local nickname.

 

End result: you get a heritage OHL team name back, and you don't have a team called the "Attack," which sounds stupid when you're on defense or especially in goal.

[sparkychewbarky]

On 6/29/2018 at 3:36 PM, the admiral said:

Let me propose (again?) a sort of Jazz-Hornets-Bobcats for the OHL:

 

Guelph becomes the Guelph Platers, the name of the original Guelph team (named for Guelph's then-thriving electroplating industry! I'm not entirely sure what electroplating is) which moved to Owen Sound, continued as the Platers, but changed their name to the Owen Sound Attack. Owen Sound becomes the Owen Sound Storm, which works because of the alliteration and the fact that a storm that developed over a body of water seems like a plausible local nickname.

 

End result: you get a heritage OHL team name back, and you don't have a team called the "Attack," which sounds stupid when you're on defense or especially in goal.

 

A few years ago, I would have commented that this idea, although a good one, wouldn't fly here in Guelph...the Storm name/identity was just too entrenched in the community. Back then all minor hockey rep travel teams wore the Storm. I worked in the system as a coach, convenor, etc., and every piece of Storm merchandise that the kids wore/used had to be bought through the OHL team: EVERYTHING...toques, caps, T-shirts, key fobs, pucks...(I once got my wrists slapped for making up a custom T for my team). I figured the sponsorship of Guelph Minor Hockey (GMHA) was a great deal for the Junior team with the added revenue and the incredible exposure from having almost all the hockey kids in town wearing their stuff.... And then, something went sideways...the GMHA decided to drop the Storm identity, and  the Guelph rep teams became the "Guelph Gryphons", as the city's University of Guelph stepped up and became the association's main sponsor. The official word from GMHA was that the U of Goo made them an offer they couldn't refuse...(I think there was more to the story than that).

Anyway, as far as minor hockey in Guelph goes, we are no longer the "Storm"...we're the red, yellow and black "Gryphons".

[Jer15]

That's really interesting, thanks for sharing that @sparky chewbarky. I think the Gryphons have a better logo and colour scheme anyway but I wonder what said offer was.