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Sierra Mist? Mist Twst?

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On 7/11/2018 at 8:10 PM, sc49erfan15 said:

The sheer number of logos this soda has gone through is absolutely mind-boggling.

 

I guess they're just throwing spaghetti at the wall and hoping something sticks. Pepsi has to trot out a lemon-lime soda option for Pepsi-licensed restaurants and so people can buy a lemon-lime soda when Pepsi family 12-packs go on sale $4/10 or whatever - but that's the only reason it exists, right? Is anybody really actively seeking out Sierra Mist over Sprite and/or 7-Up?

It's partially the reason, but it's in their best interest to have a lemon/lime soda of their own. That's why they've kept trying post-Teem in the 60's.

 

Back when they introduced Slice in the 80's, it couldn't be national due to a large percentage of their bottlers also bottled and distributed 7Up. 7Up never had an adequate distribution system and the owner at the time, Philip Morris (who also owned Miller Brewing in an effort to diversify from tobacco), has deals with Pepsi bottlers.

 

During this time, while Coca Cola was consolidating the independent bottlers to form Coca Cola Enterprises, Pepsi still had 180+ independent bottlers, most with exclusive deals with 7Up.

 

This Medium story from a former Dr. Pepper exec details the old soda business and how the FDA gets involved.

https://medium.com/marketing-today/soft-drink-distribution-is-fascinating-8aecdcb016fc

 

It took PepsiCo awhile to consolidate bottlers. In 1987, they had 187 but in 1998 at the time Yum! was spun off, they cut that number to 122. It was around the introduction of Sierra Mist.  PepsiCo now owns 85% of their bottlers now. Owning bottlers makes it easier to get new product into stores.

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