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Studio Series: Tuning the 2019 MLB All-Star Logo

August 7, 2018 - 18:24 PM

The 2019 MLB All-Star Game plans to amplify the rock-and-roll history of Cleveland, starting with the event’s logo, officially unveiled today. But long before the big reveal of the guitar-laden theme came the exploration of all things rock-and-roll, intense typography […]

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Love it. And even though I love our toothbrush lights, it became a bit cliche to use them in just about every logo we put out.

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There's so much empty space in that logo. I want to like it but I can't. 

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I really like that "Cleveland" script.  Could be something to incorporate in the future

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17 minutes ago, Pharos04 said:

I really like that "Cleveland" script.  Could be something to incorporate in the future

I think it's based off the Cleveland script sculpture though it isn't a straight up copy.  I bet we see that font used for the BP jerseys. 

kyidbzo.jpg

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Overall, I'm not a big fan... While the baseball stitches making up the guitar is pretty clever, without a base color the logo overall looks empty to me. The main font (although good-looking) looks like they started with a template of this year's font. It also bugs me that "Cleveland" and "All-Star Game" are angled differently.

 

As a side note, the "American" and "National" scripts remind me a lot of those used in Detroit in 2005.

2019-MLB-All-Star-Game-League-Wordmarks-Cleveland-American-National-590x510.pngImage result for 2005 mlb home run derby

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Some of the designs in the background of the thumbnail look really compelling. Are these possibly some rejected proposals? Most of them even look better, I'd say:

2019-MLB-All-Star-Game-Logo-Cleveland-Indians.png

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1 minute ago, MJD7 said:

Some of the designs in the background of the thumbnail look really compelling. Are these possibly some rejected proposals? Most of them even look better, I'd say:

2019-MLB-All-Star-Game-Logo-Cleveland-Indians.png

I think some of them will be used for different purposes. The bottom right All Star Game logo would fit the sleeves much better than the primary does. I think the intent of the background is to mimic rock band flyers.

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Rock'n'roll and baseball are really peas in a pod as rapidly dying forces of American pop culture. So the synergy works. Otherwise I'd agree that the lack of a base and the weird shape are pretty poor, and the shape is corny on top of all that. I like the league scripts though.

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It'd look better if they'd use proper case for All Star Game rather than all caps.  Just doesn't seem "friendly" for what's supposed to be a fun exhibition.

 

I'm not sure how I feel about a logo that doesn't have a firm base color.  I get that a good logo doesn't have to, I just think it can limit the applications if it doesn't.

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I like it.

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If and when Cleveland re-brands, I'd love some sort of music/rock 'n roll-themed identity. 

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10 minutes ago, coco1997 said:

If and when Cleveland re-brands, I'd love some sort of music/rock 'n roll-themed identity. 

 

Cleveland Rockers.

 

Sure, it's a defunct WNBA team, but it's a defunct Cleveland WNBA team.

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This might be my favorite all star logo since I've been alive. It's between that and 2011 in Arizona. 

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