DTConcepts Posted September 9, 2018 Share Posted September 9, 2018 For an art project in my art class, I decided to follow my love for sports designs and update/rebrand the Colorado Avalanche with a less 90's-esque logo. I figured before I go to my teacher for advice, it'd be best to post it here and see what the experts have to say. I've designed both a primary and secondary logos, and are posted in that order. And that's that! Any thoughts? Also, I apologize for the overlays, I just didn't wanna watermark the logos into oblivion and I wanted to at least kinda protect them from people stealing them. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
JJ Anderes Posted September 9, 2018 Share Posted September 9, 2018 That secondary logo is sick! Everything about it screams Colorado. I would buy the hell out of that. While the primary logo is very well designed, it's hard to tell exactly what's going on. The snowy part that completes the "A" feels a little bit forced, and it doesn't look like it's cascading down the mountain as in the original logo, if that makes any sense. I can try to elaborate more if any of that's confusing. Otherwise, great job, it's a huge upgrade from their current logos. Link to comment Share on other sites More sharing options...
vtgco Posted September 9, 2018 Share Posted September 9, 2018 I totally agree with everything @JJ Anderes says. I appreciate the addition of the yellow for the flag and the old NHL Rockies, but I'd tone it down a tad. Maybe make the yellow outline on the secondary burgundy. For the snowfall, I recommend a smoother curve that starts out following the steep angle of the A. Good start, just some adjustments to make! Link to comment Share on other sites More sharing options...
JJ Anderes Posted September 9, 2018 Share Posted September 9, 2018 2 minutes ago, vtgco said: For the snowfall, I recommend a smoother curve that starts out following the steep angle of the A. That's what I was trying to say. Link to comment Share on other sites More sharing options...
DTConcepts Posted September 10, 2018 Author Share Posted September 10, 2018 3 hours ago, vtgco said: For the snowfall, I recommend a smoother curve that starts out following the steep angle of the A. Does this help? "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Placebo Posted September 10, 2018 Share Posted September 10, 2018 What is the 94 referencing? Link to comment Share on other sites More sharing options...
DTConcepts Posted September 10, 2018 Author Share Posted September 10, 2018 20 minutes ago, Placebo said: What is the 94 referencing? The year the Avs came to Colorado. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Placebo Posted September 10, 2018 Share Posted September 10, 2018 4 minutes ago, Zeus89725 said: The year the Avs came to Colorado. First season was 1995-96. Link to comment Share on other sites More sharing options...
vtgco Posted September 10, 2018 Share Posted September 10, 2018 21 hours ago, Zeus89725 said: Does this help? A step in the right direction, for sure, but the snow drift still doesn't feel quite right. It seems a bit strange that it's flat and so skinny in the middle. Also, it gets messy in the bottom left with that exposed corner of the A. The Avs logo is a difficult idea to work with... but you can probably get there! Link to comment Share on other sites More sharing options...
Whittier S Posted September 11, 2018 Share Posted September 11, 2018 In the attempt to depict an avalanche literally, it just looks kind of like a blob. The secondary looks too much like the Vancouver Whitecaps to me. Link to comment Share on other sites More sharing options...
JJ Anderes Posted September 11, 2018 Share Posted September 11, 2018 On September 9, 2018 at 10:11 PM, Zeus89725 said: Does this help? Man that makes a big difference Link to comment Share on other sites More sharing options...
B-mer Posted September 12, 2018 Share Posted September 12, 2018 I dunno. Love the colors and direction, but the avalanche part of the A logo just isn't working. It looks like a mangy squirrel tail. I feel like you should maybe take a different approach with the snowfall. In my head right now (and i'm not sure if i can put it into words) i'm picturing it more forming at the bottom with points coming from the top. Like, if that avalanche was moving it'd be a few seconds later. Something like this... made by Josh, found in google. So, something like this coming off the bottom edge of the mountain/A. Something like this would give it the logo more action/movement, representing a massive powerful force with a lot of both of those things. Link to comment Share on other sites More sharing options...
DTConcepts Posted September 14, 2018 Author Share Posted September 14, 2018 Mocked up some unis. I'll see what I can do about that more poofy bottom to the avalanche then add it on if I can make it work. HOME: ALT: AWAY: What do you think? Good or bad? "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
8993 Posted September 15, 2018 Share Posted September 15, 2018 I'm still not feeling this avalanche/snow cascade. I guess I just don't really get why it looks so sharp and choppy? I'm not sure what to do to make it better at this point, as there is something I can't quite put my finger on that just reminds me of barbed wire or something. Link to comment Share on other sites More sharing options...
B-mer Posted September 15, 2018 Share Posted September 15, 2018 I feel like there’s an extra point in the mountain striping that makes it look minor league ish. If you matched the arms to the hem more it’d be near perfect. Still thing the logo is a tad off though. On the white jersey I’d change up the collar treatment. Match it to the home jersey but make the nhl logo section burgundy. For the alt I feel like the burgundy stripe on the chest and arm gets lost. Make those gold too and it’d be more balanced. I’d also try your alternate logo, or even the C there. Link to comment Share on other sites More sharing options...
Polskan Posted September 16, 2018 Share Posted September 16, 2018 On 9/14/2018 at 5:20 PM, Zeus89725 said: Mocked up some unis. I'll see what I can do about that more poofy bottom to the avalanche then add it on if I can make it work. HOME: ALT: AWAY: What do you think? Good or bad? These sweaters are BEAUTIES! Link to comment Share on other sites More sharing options...
Whittier S Posted September 16, 2018 Share Posted September 16, 2018 Just to let you know, I can't see your older images; they say "imgbb.com bandwidth limit exceeded." I recommend imgur.com, I don't run into that problem there, or several others (but NOT Photobucket.) Link to comment Share on other sites More sharing options...
C-Squared Posted September 16, 2018 Share Posted September 16, 2018 Just to sort of echo what has been said, I might work with the snow swoosh on the primary to try and minimize the detail & connote the movement of snow in a more economic way that fits the minimalist vibe in the rest of the design... I love the idea of making the 90's logo feel "grown up" and these designs definitely take it in that direction! My TeePublic Shop My Instagram Art Page Link to comment Share on other sites More sharing options...
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