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monkeypower

New Era to become official outfitter of the CFL in 2019

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https://www.cfl.ca/2018/09/12/new-era-global-licensee-becomes-official-outfitter-cfl/

 

This will be interesting considering New Era hasn't made uniforms before.

 

Quote

“This is the first time New Era Cap will charge onto the football field providing uniforms and sideline apparel in addition to our line of fan gear and headwear that blends sports with lifestyle,” said Dave Heimburg, Vice President & General Manager North America, New Era Apparel.

 

Currently the league uses Adidas and has since 2015 (when they took over from Reebok) but Adidas informed the league they weren't going to continue the deal after it expired at the end of this season.

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So we're more than likely getting another jersey overhaul. Very interested in what New Era can do. I have a Winnipeg Goldeyes shirt made by New Era, but I can't think of anything else they've made aside from hats. 

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12 minutes ago, NEW.ERA said:

So we're more than likely getting another jersey overhaul. Very interested in what New Era can do. I have a Winnipeg Goldeyes shirt made by New Era, but I can't think of anything else they've made aside from hats. 

I have an Angels sweater made by New Era which I like, but remember thinking it was weird that it was by New Era when I bought it.

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I wasn’t aware they ever made anything aside from hats. 

 

But I doubt they will start now.  More likely they will be designing the uniforms and then contracting them out to another manufacturer to actually produce with the NE flag logo on it.  Much as Ripon did for Nike, Reebok, Starter, and the like for all those years. 

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To me this is no weirder than majestic getting the MLB contract. I’m at least excited for the hats as I am a big fan of New Era’s headwear

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That kinda came ouf of leftfield.  Really thought that someone with a history of making uniforms would step in.  It'll be interesting to see how New Era pulls this off.

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With Starter giving it another go,  they msy have just decided why not.  Maybe they will look at some heritage looks for once.  🙏

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New Era? And I thought they only made caps. Hopefully, we'll see how this endeavour goes. I hope it goes well.

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I guess you could say the CFL is beginning a new era of uniforms

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8 hours ago, Gothamite said:

I wasn’t aware they ever made anything aside from hats. 

 

But I doubt they will start now.  More likely they will be designing the uniforms and then contracting them out to another manufacturer to actually produce with the NE flag logo on it.  Much as Ripon did for Nike, Reebok, Starter, and the like for all those years. 

 

Correct.  They're basically just paying to have their logo displayed on the uniforms, proving yet again, that the "manufacturer's mark" is just an ad.

 

Does New Era even have an "original" design team?  Most (if not all) of their "original" designs are actually done by whoever the teams / leagues pay to design the uniforms, and NE simply produces the cap part of it.  They obviously have in-house designers that do the "mashup" or color-swap or other designs that utilize licensed logos, but AFAIK they don't actually "design" uniforms / logos.

 

They may end up outsourcing the whole thing - design and all.

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New Era has actually made CFL hats in the recent past.

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24 minutes ago, BringBackTheVet said:

 

Does New Era even have an "original" design team?

While we know them best for making the on-field products, they do have lots of other products that I would assume aren't directly designed by the teams. They have a design assistant job up on their website right now, also.

 

Quote
The role of the Design Assistant is to support Design Team production art needs during program and custom product development.
Responsibilities 
* Works closely with Design Managers and Sr. Designers in building prototype tech packs for all custom design sessions, seasonal program product and New Era retail custom product
* Create and submit seasonal and custom design concepts to Art Approval Department for league/team conceptual approvals
* Effectively communicates with Global Sourcing team for prototype tech pack needs and revisions
* Reviews prototype samples against tech packs for production accuracy
* Creates seasonal logo instruction templates for designing team/league logos
* Effectively processes approved custom artwork for digitizing process through Job Tracker software  
* Ability to replicate a specific design across multiple teams/non-licensed designs for GCP programs
* Understand and utilize ROAL to search custom GCP program designs
* Creates and maintains templates for production of seasonal prototype needs 
* When needed redraw customer logo/artwork from pre-existing non-vector artwork
* Meets or exceeds timelines associated with seasonal calendars
* When workload allows sit through Design Sessions and document all design needs for product designed
* Keeps all sensitive matters confidential
* Other duties as assigned

 

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I have a few New Era shirts and they’re all of really good quality. Not sure they can translate that considering the high level of production they’ll need for a project like this (I also assume they’ll contract out the work), but I’m interested to see what they can do. 

 

 

Oh, and I’ll take a few CFL caps, too. American (or, Canadian) made polyester, please. 

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12 minutes ago, DiePerske said:

proving once again, that manufacturers logos are nothing but an ad

 

Makes sense, most uniform design is also an ad for the manufacturer. ;) 

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