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Papa John(')s new logo


8993

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After the bout of bad press over the past year, Papa John's is removing the apostrophe and will now be known as... Papa Johns. They have released their new logo, which will go live in early 2019, as it is still pending trademark rights. As with all other logos lately, we are dropping all serifs to go for a new sans serif and minimalistic look. All imagery of Papa John himself has already been removed from the company, as well. We all knew a new logo had to be in the works. Thoughts?

 

New:

PapaJohns_newlogo.jpg?w=600&ssl=1

 

Old:

papa-johns-logo.jpg?1534180021

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3 hours ago, 8993 said:

After the bout of bad press over the past year, Papa John's is removing the apostrophe and will now be known as... Papa Johns. They have released their new logo, which will go live in early 2019, as it is still pending trademark rights. As with all other logos lately, we are dropping all serifs to go for a new sans serif and minimalistic look. All imagery of Papa John himself has already been removed from the company, as well. We all knew a new logo had to be in the works. Thoughts?

 

New:

PapaJohns_newlogo.jpg?w=600&ssl=1

 

Old:

papa-johns-logo.jpg?1534180021

 

Weird that they kept the slogan so prominent, or that they even kept it at all, if they're trying to wipe away any trace of their founder.

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The new logo is a bit less bad than the old one.  But it is still bad.  More important, this brand is skunked.  This isn't like Subway, whose bad publicity came from a paid spokeman.  This is the founder; even though John is gone from Papa John's, the chain continues to carry his name and thereby invoke him.

This company cannot escape this; therefore the thing to do is to rebrand.  And I mean that in the true sense of the word, which is to erect an entirely new brand, not in the newer watered-down meaning of "change the logo".

 

 

Side note: 

 

19 minutes ago, henburg said:

A rebrand like this begs the question of what is worse...

 

It raises the question.  http://begthequestion.info/

 

 

 

logo-diamonds-for-CC-no-photo-sig.png

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A name change would have probably been the best route. The branding has already been tarnished, and the John should have been dropped. Maybe just shorten to Papa's Pizza and create some kind of Mario/Chef Boyardee mascot as Papa and then a new logo. 

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