8993

Papa John(')s new logo

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After the bout of bad press over the past year, Papa John's is removing the apostrophe and will now be known as... Papa Johns. They have released their new logo, which will go live in early 2019, as it is still pending trademark rights. As with all other logos lately, we are dropping all serifs to go for a new sans serif and minimalistic look. All imagery of Papa John himself has already been removed from the company, as well. We all knew a new logo had to be in the works. Thoughts?

 

New:

PapaJohns_newlogo.jpg?w=600&ssl=1

 

Old:

papa-johns-logo.jpg?1534180021

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I wonder how much this cost.

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I can't say I have ever seen an 'S replaced with an S. is this a normal excepted substitution to show possession or ownership?

 

Well either way. Thumbs Down. Not an improvement. The Previous isn't great, but new one isn't better.

 

 

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3 hours ago, 8993 said:

After the bout of bad press over the past year, Papa John's is removing the apostrophe and will now be known as... Papa Johns. They have released their new logo, which will go live in early 2019, as it is still pending trademark rights. As with all other logos lately, we are dropping all serifs to go for a new sans serif and minimalistic look. All imagery of Papa John himself has already been removed from the company, as well. We all knew a new logo had to be in the works. Thoughts?

 

New:

PapaJohns_newlogo.jpg?w=600&ssl=1

 

Old:

papa-johns-logo.jpg?1534180021

 

Weird that they kept the slogan so prominent, or that they even kept it at all, if they're trying to wipe away any trace of their founder.

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3 hours ago, CS85 said:

I wonder how much this cost.

Less than the attorney fees which they have to spend to battle Schnnater

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There are now multiple Papas?? What ever shall I do?

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A rebrand like this begs the question of what is worse-

 

A terrible logo that is unique

OR

A competent logo that is very dull

 

A rebrand is a great idea for them right now, but this solution isn't ideal to say the least.

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The new logo is a bit less bad than the old one.  But it is still bad.  More important, this brand is skunked.  This isn't like Subway, whose bad publicity came from a paid spokeman.  This is the founder; even though John is gone from Papa John's, the chain continues to carry his name and thereby invoke him.

This company cannot escape this; therefore the thing to do is to rebrand.  And I mean that in the true sense of the word, which is to erect an entirely new brand, not in the newer watered-down meaning of "change the logo".

 

 

Side note: 

 

19 minutes ago, henburg said:

A rebrand like this begs the question of what is worse...

 

It raises the question.  http://begthequestion.info/

 

 

 

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Needed a new identity and they went too safe. 

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A name change would have probably been the best route. The branding has already been tarnished, and the John should have been dropped. Maybe just shorten to Papa's Pizza and create some kind of Mario/Chef Boyardee mascot as Papa and then a new logo. 

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pull the trigger, piglet.

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2 hours ago, KDubK414 said:

Maybe just shorten to Papa's Pizza and create some kind of Mario/Chef Boyardee mascot as Papa and then a new logo. 

 

This

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I’ve already forgotten what the whole controversy was about, so I’m not sure how necessary this rebrand is.  That being said, looks like they went from generic and forgettable to also generic and forgettable.

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Its like they panicked 10 months later and realized they needed a new logo within the hour.

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The Papa(s) Formerly Known as John. The underlined S is the new prince .

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RIP and GFY

article?img_id=2117634&t=1474314297277

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