hettinger_rl Posted October 31, 2018 Share Posted October 31, 2018 NEW OLD OLDER NEW Link to comment Share on other sites More sharing options...
CS85 Posted October 31, 2018 Share Posted October 31, 2018 I like it, generally. It kind of looks like a cradle about to fall off the crest of a waterfall, a flourishing wave of Captain Hook's arm, or an eyebrow with a massive bead of sweat forming above it. It's an upgrade. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Still MIGHTY Posted October 31, 2018 Share Posted October 31, 2018 It's definitely better than the previous jumbled mess. I prefer the original elephant/globe logo, myself. | ANA | LAA | LAR | LAL | ASU | CSULB | USMNT | USWNT | LAFC | OCSC | MAN UTD | Link to comment Share on other sites More sharing options...
The_Admiral Posted October 31, 2018 Share Posted October 31, 2018 I'd have kept that nice shade of green, but the new logo is better. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
IceCap Posted October 31, 2018 Share Posted October 31, 2018 Did they ever explain why the M in "ANIMAL" was sideways in the last logo? PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
Gary Posted November 2, 2018 Share Posted November 2, 2018 On 10/31/2018 at 2:42 PM, Ice_Cap said: Did they ever explain why the M in "ANIMAL" was sideways in the last logo? “Graphically, the new logo of Animal Planetembodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the agency that developed the logo, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'.” From the agency that made the logo Link to comment Share on other sites More sharing options...
panthers_2012 Posted November 6, 2018 Share Posted November 6, 2018 On 11/2/2018 at 2:09 PM, Gary. said: “Graphically, the new logo of Animal Planetembodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the agency that developed the logo, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'.” From the agency that made the logo Link to comment Share on other sites More sharing options...
Sport Posted November 6, 2018 Share Posted November 6, 2018 GOOD. The old one with the ransom note type was one of my least favorite logos of the last decade. That whole trend of skewing letters to different sizes and widths lasted a brief time, but it really :censored:ed with some brands and I'm glad to see the return to sanity. Link to comment Share on other sites More sharing options...
pianoknight Posted November 6, 2018 Share Posted November 6, 2018 Something like this would have been better, IMO. Tired of the over-thought, minimalist design with abstract imagery and all-lowercase fonts. 5th in NAT. TITLES | 2nd in CONF. TITLES | 5th in HEISMAN | 7th in DRAFTS | 8th in ALL-AMER | 7th in WINS | 4th in BOWLS | 1st in SELLOUTS | 1st GAMEDAY SIGN Link to comment Share on other sites More sharing options...
IceCap Posted November 13, 2018 Share Posted November 13, 2018 On 11/2/2018 at 2:09 PM, Gary. said: “Graphically, the new logo of Animal Planetembodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the agency that developed the logo, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'.” From the agency that made the logo That’s dumb. PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
habsfan1 Posted November 13, 2018 Share Posted November 13, 2018 Blue? It Needs green. Green is more the color of land. Blue could be either the color of the sky or the sea. Elephants don't live underwater or in the clouds. The Animal Planet logo should represent the scenery of jungles and landscapes. So that's why I think green would have been the more appropriate choice of color. The blue logo would be better suited for a channel dedicated to sea creatures or such. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted November 14, 2018 Share Posted November 14, 2018 On 11/2/2018 at 2:09 PM, Gary. said: “Graphically, the new logo of Animal Planetembodies the brand - bold, robust and animal-centric. According to the team at Dunning Eley Jones, the agency that developed the logo, the sideways 'M' is the "animal heart of the logo. It is instinctive, gut-driven; it 'feels before it thinks'.” From the agency that made the logo that was about the worst way to form that thought, lol. the specifics of that quote aside, the idea behind it is sound. look what's going on with the type— "animal" is wild and a bit chaotic, while "planet" provides the appropriate contrast of order. the M or the A could have been highlighted in green, it doesn't matter, but using the M does draw you into that one really crazy letter at the center and is an excellent mnemonic device. i'd say this was a vastly under appreciated logo. the new one's wordmark isnt even given a thought; its so amateurish it's painful. just setting it and forgetting it as a good junior designer does. that elephant? i dont know, there's something whimsical and likable about a jumping or flying elephant, but is this fantasy really what AP wants to express? arn't they a little more driven towards education and #NatureIsMetal than children's fairy tales? i just don't like the rendering of this elephant at all. its very abstract and barely passes for anything recognizable. i think they really missed with this one GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted December 17, 2018 Share Posted December 17, 2018 Official agency-speak aside, I thought when that sideways M logo was launched, we discussed here that it was supposed to evoke stripes... of zebras, tigers, etc. Of course, coloring it green kind of kills that imagery. Link to comment Share on other sites More sharing options...
DDR Posted December 17, 2018 Share Posted December 17, 2018 I actually don't like it. It's an upgrade, because nearly anything would have been an upgrade, but this doesn't feel like it fits the brand to me. Though I do like the shade of blue. Are we supposed to be reading a (very) abstract "AP" in the logo? Link to comment Share on other sites More sharing options...
habsfan1 Posted December 17, 2018 Share Posted December 17, 2018 18 hours ago, DDR said: I actually don't like it. It's an upgrade, because nearly anything would have been an upgrade, but this doesn't feel like it fits the brand to me. Though I do like the shade of blue. Are we supposed to be reading a (very) abstract "AP" in the logo? I see a rising sun in the negative space. But a "P"? There's a little too much abstraction to form a clear A or a P, imo. Link to comment Share on other sites More sharing options...
njdevs7 Posted January 4, 2019 Share Posted January 4, 2019 Elephants jump? Link to comment Share on other sites More sharing options...
BigRed618 Posted January 9, 2019 Share Posted January 9, 2019 I always figured the sideways M was supposed to resemble the jaws of some reptile, like a crocodile or a lizard. Anyway, I like the new logo. I don’t really mind the blue because it represents the planet Earth at least as much as green would. Link to comment Share on other sites More sharing options...
IceCap Posted January 15, 2019 Share Posted January 15, 2019 On 1/4/2019 at 1:59 AM, njdevs7 said: Elephants jump? No, as a matter of fact. PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
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