Waffles Posted November 16, 2018 Share Posted November 16, 2018 https://www.charlotteobserver.com/news/business/banking/article221783230.html NEW: OLD: I think it's a good evolution - having everything line up on the flag fixes an issue that bugs me every time I see it. I'm hoping they'll have a better solution for applications on solid red or blue backgrounds: Link to comment Share on other sites More sharing options...
ECUFan25 Posted November 16, 2018 Share Posted November 16, 2018 Even though I have relatives at a rival company, this is a solid upgrade. The mismatching line lengths always bugged me. As for the color backgrounds, I'd assume they'd outline it like the previous logo. Link to comment Share on other sites More sharing options...
raysox Posted November 17, 2018 Share Posted November 17, 2018 I never understood why they went white stroke on red. It'd be essentially the same as red striping on white like a regular jpg @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
kroywen Posted November 17, 2018 Share Posted November 17, 2018 This is utterly perfect. I'm in love with that font. And love the evolution of the logo into a cleaner, better designed version of what's a very recognizable logo. Do think that they should simply invert the red stripes to white when placing the logo on a red background. That would better maintain the flag motif and look more attractive. But I get why they do it the way they do - having a consistent logo design regardless of background is important from a branding perspective. A sports team can easily invert colors based on background, but it's rare to see a company do it. Link to comment Share on other sites More sharing options...
Popmart Posted November 17, 2018 Share Posted November 17, 2018 I really agree with what’s been said about the logo. A definite upgrade. While I love the new font, there’s something about the kerning that’s straining my eyes for some reason. Link to comment Share on other sites More sharing options...
BBTV Posted November 18, 2018 Share Posted November 18, 2018 When was the last time a redesign went from all lowercase or proper case to all caps? Depending on what they were going for, I really like this. As mentioned, the font is very nice, very professional, and makes the bank seem like a serious bank and major player, rather than an internet bank or just a place for an individual to get a checking account. I might tighten the kerning, but that's about all I'd change. I'm curious to see how they work it against different backgrounds. I think the entire flag shoudl be enclosed in white, so that it's a singular piece against dark backgrounds, rather than each stripe remaining individual. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted November 18, 2018 Share Posted November 18, 2018 I am a child, so I laugh every time I log into my credit card account by going to bofa.com. 1 hour ago, ShutUpLutz! said: and the drunken doodoobags jumping off the tops of SUV's/vans/RV's onto tables because, oh yeah, they are drunken drug abusing doodoobags Link to comment Share on other sites More sharing options...
Denver_The_Sinaloa Posted November 18, 2018 Share Posted November 18, 2018 12 minutes ago, DG_Now said: I am a child, so I laugh every time I log into my credit card account by going to bofa.com. ^^ I also laugh anyways, how old are you? I’m 15 Link to comment Share on other sites More sharing options...
BBTV Posted November 18, 2018 Share Posted November 18, 2018 I'm not a child - I don't get it. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
RichardWitham Posted November 18, 2018 Share Posted November 18, 2018 25 minutes ago, BringBackTheVet said: I'm not a child - I don't get it. EDIT: insert opening to the joke here do you like BOFA? The Danimal said: Texas is the state that gave us George W. Bush and Sarah Palin. 'Nuff said. Link to comment Share on other sites More sharing options...
Jake3roo Posted November 18, 2018 Share Posted November 18, 2018 What's BOFA? Link to comment Share on other sites More sharing options...
keynote Posted November 18, 2018 Share Posted November 18, 2018 19 minutes ago, Jake3.roo said: What's BOFA? Before someone responds with a "why don't you ask Dee?", here's the answer: https://www.urbandictionary.com/define.php?term=Bofa Link to comment Share on other sites More sharing options...
Jake3roo Posted November 18, 2018 Share Posted November 18, 2018 4 minutes ago, keynote said: Before someone responds with a "why don't you ask Dee?", here's the answer: https://www.urbandictionary.com/define.php?term=Bofa For some context, I'm currently in high school, so I'm all caught up on Bofa, Ligma, Sugma, Sugondese, Ardee's, Parody, Saw Con, Rhydon, and all of the other variants. Thank you for your help though. Link to comment Share on other sites More sharing options...
keynote Posted November 18, 2018 Share Posted November 18, 2018 The new logo is cleaner. But I suspect that the old logo was intended to depict dimension that supports multiple readings: rolling pastures and farmland; intersecting roads; a woven tapestry; etc. The flatness of the new logo sacrifices those connotations for the sake of visual clarity. A fine tradeoff, I suppose, but a tradeoff nonetheless. Link to comment Share on other sites More sharing options...
Cosmic Posted November 18, 2018 Share Posted November 18, 2018 5 hours ago, keynote said: The new logo is cleaner. But I suspect that the old logo was intended to depict dimension that supports multiple readings: rolling pastures and farmland; intersecting roads; a woven tapestry; etc. The flatness of the new logo sacrifices those connotations for the sake of visual clarity. A fine tradeoff, I suppose, but a tradeoff nonetheless. This is why I’m not crazy about the new logo. The increased white space destroys the allusion for me. It’s just a bunch of neatly organized lines now. Link to comment Share on other sites More sharing options...
BBTV Posted November 18, 2018 Share Posted November 18, 2018 8 hours ago, keynote said: Before someone responds with a "why don't you ask Dee?", here's the answer: https://www.urbandictionary.com/define.php?term=Bofa Video games are dumb. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed." Link to comment Share on other sites More sharing options...
Dilbert Posted November 18, 2018 Share Posted November 18, 2018 Just saw that Bank of America is adding branches to my area. I passed one of the new locations they are working on and they just put up the sign on the building with the old logo. Signature intentionally left blank Link to comment Share on other sites More sharing options...
Sport Posted November 19, 2018 Share Posted November 19, 2018 ^It's a definite upgrade for sure, but slight enough that this will be one of those logos that people who don't pay attention will accidentally use the old one. Like the Minnesota Vikings/Carolina Panthers of bank logos. Link to comment Share on other sites More sharing options...
Raymie Posted November 19, 2018 Share Posted November 19, 2018 They had to increase the negative space because at small sizes it kind of blurred together. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted November 27, 2018 Share Posted November 27, 2018 On 11/18/2018 at 2:15 AM, keynote said: The new logo is cleaner. But I suspect that the old logo was intended to depict dimension that supports multiple readings: rolling pastures and farmland; intersecting roads; a woven tapestry; etc. The flatness of the new logo sacrifices those connotations for the sake of visual clarity. A fine tradeoff, I suppose, but a tradeoff nonetheless. agreed. the logo seemed to have a concept, a reason driving the visuals. now, its more of an abstract version of the flag but maybe it still works? i mean, you dont look at that icon and say “yes thats the flag”, you know theres still something going on there and the logical conclusion must be a weaving pattern. its good they kept the shapes and overall idea; it says “america” while also being ownable and recognizable. its really a solid mark GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
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