Dilbert

Forward Madison FC

Recommended Posts

3 hours ago, Gothamite said:

Really, how many logos do they need?

 

If you ask someone in branding, the answer is probably one, depending on strategy.

 

If you ask someone in merchandising, then the answer is always (n+1), where n is the number of logos you currently have. 🙂

Share this post


Link to post
Share on other sites

i think the set of logos is useful, though agreed that one with the floating name outside the containing shape is odd and doesn't seem to add anything. maybe in embroidery applications??. but the identity is pretty "responsive" and i think thats important for a team/brand whose primary logo isnt very "flexible". soccer logos are usually more complex than most logos and that creates a need for the identity to have a variety of  logos for different applications. the apparel pieces dont nearly give an idea what is possible. think of what will go on the jersey, on the hangtag of a shirt, on tickets, on social media avatars, website, or even something as large as signage at the stadium. or even back to the apparel and how many different ways that can be executed. i dont feel the primary logo is good for every thing that is asked of a logo, so the additional pieces is a good strategy. this has been happening in other niches for some time, but i think the future of sports identity will continue to see more of of the "responsive identity" approach.  

Share this post


Link to post
Share on other sites

I totally get the applications thing.  Makes perfect sense to have that circular version, where a smaller or simpler logo would be helpful.

 

What seems odd here is that they have two solid logos, and then two logos that are almost identical to those with only minor differences.  I would understand four logos if those four logos gave them maximum flexibility across applications, but I don’t see that here.

 

Guess we’ll see how they use them in practice. 

Share this post


Link to post
Share on other sites

The club is currently holding a scarf design contest, and as part of the process they've released their official colors and a couple extra alternate logos.

 

nEp4nfH.png

 

"Club 1856" is what they're calling their inaugural season ticket holders.  After the year of the city's incorporation (and also limited to the first 1,856 people to sign up).

 

Interesting that this slick doesn't include either the "FC"-less version of the logo, or the circular one with the roman numerals.  But it does give us a (clunky) monogram, and the official color palette. 

 

Share this post


Link to post
Share on other sites
18 hours ago, Gothamite said:

The club is currently holding a scarf design contest, and as part of the process they've released their official colors and a couple extra alternate logos.

 

nEp4nfH.png

 

"Club 1856" is what they're calling their inaugural season ticket holders.  After the year of the city's incorporation (and also limited to the first 1,856 people to sign up).

 

Interesting that this slick doesn't include either the "FC"-less version of the logo, or the circular one with the roman numerals.  But it does give us a (clunky) monogram, and the official color palette. 

 

 

Strange that they wouldn’t use the signature lettering for the word “club” in the 1856 disc. That main wordmark showcases some questionable kerning as well. The WA pair and the whole first half of “Madison” have a bit too much space.

Share this post


Link to post
Share on other sites

Yeah, I know.  Kerning is my own personal bugaboo, but it really seems like a lost art sometimes.   Too many designers just use standard spacing for all letters like it's word processing, without regard for how they interact.

Share this post


Link to post
Share on other sites
19 hours ago, Gothamite said:

a couple extra alternate logos

 

It looks like there might be more coming at some point. Found these online.

 

DLeTqbO.png

 

I think they did an amazing job overall, but I would have made a few changes.

 

RdZCdhQ.png

Share this post


Link to post
Share on other sites
1 hour ago, Survival79 said:

 

It looks like there might be more coming at some point. Found these online.

 

DLeTqbO.png

 

I saw those on Dribble, I just didn’t know if they were legit or not.   They could be fan concepts or unused, prelim designs. 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now