hettinger_rl

Mastercard Unveils New Wordless Logo

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Logo design: $10,000

Ad campaign promoting said logo: $120,000

Being living proof of how bland worldwide brand logo redesign has gotten in this day and age: Priceless.

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seems long over due really. those circles are incredibly iconic— no one will mistake this mark for any other brand. and think of the context where you see it; on signs with other credit card companies, ATMs, the cards themselves, title screens of ads, print... you'll never see this in action and not know what brand it is. good to see a logo (recently updated and optimized) getting its due

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