Bruins

Dallas Winter Classic 2020 (Brand & Uniforms)

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So we learned at this year's NHL Winter Classic that the 2020 Winter Classic will be hosted by the Dallas Stars and held at Cotton Bowl Stadium on new year's day of the new decade. We don't know who they're playing yet however, once we do I'm sure concepts will really start rollin' so I wanted to be one of the first. I selected their opponent as the Minnesota Wild, because right now they're the most popular choice, the backstory's great, and it just... has to happen. Come on, who wouldn't wanna watch two enemy fanbases bicker over history as they stir a cup of cocoa with their last candy cane? I know I would. Plus they're the closest thing the Stars have to a rival rn. Anyway, as usual, the WC branding in my concept is neutral, no team colors. The shape is based off of a mounted animal head plaque, like you'd see on a hunter's wall, only with a freakishly large deer head attached to the front of it. Mounted animal heads, although a tad barbaric, are a symbol of hard-fought victory in the winter, no place more than in Texas, making it a good metaphor for the WC game. The rest of the logo serves as that trophy, in a way, symbolizing two teams hunting a win. The top part part of the badge is shaped like the top of Cotton Bowl stadium's facade and the t part of the "Winter" is a pair of mounted bull horns (nod to the Texas Longhorns) spearing a puck . Making the "Winter" part of the logo icy white and blue just seemed wrong for Dallas, who's not known for its frigid winters, so I opted for cream. The bright orange? I... don't really even know, I just like the boldness of it (TEXAS!!!) and I admit, w/ a touch of shame, I got most of my inspiration from Texas Roadhouse's decor. It's just such concentrated Texas-ness. I hope it works!

 

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Dallas' Unis are inspired by the old Dallas Texans and Minny's are kinda... playing North Stars dress-up. The striping's the same from their 60's years. They couldn't get away with any more, but they gotta get a nod in there for spiciness.

 

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Thank you so much for watching, let me know what you think, C&C always!

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Love the Dallas jersey. Has the right amount of faux-retroness to it while sticking with the current identity—like the Washington jerseys a few years ago. 

 

Minnesota is a little bland... not a fan of the M logo. Maybe just use the full wordmark from their pre-adidas green alts — can’t go wrong there.

 

I like the event logo but maybe you could have been a little more subtle about the crossed T.  From far away it doesn’t look like anything really, because of the lack of contrast with the background. I think a regular T with the cross ending in two sharp points would be obvious enough to evoke longhorns. Don’t need a literal depiction there.

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About as perfect as perfect can be. Only nitpick, and this is suuuper minor, is that the jersey template is one for regular jerseys, not one with the special Winter Classic collar Adidas uses.

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On 1/15/2019 at 10:47 PM, Chromatic said:

Big fan of the event logos.

 

Thanks, Chrome!

 

On 1/16/2019 at 9:15 AM, appleclock said:

Love the Dallas jersey. Has the right amount of faux-retroness to it while sticking with the current identity—like the Washington jerseys a few years ago. 

 

Minnesota is a little bland... not a fan of the M logo. Maybe just use the full wordmark from their pre-adidas green alts — can’t go wrong there.

 

I like the event logo but maybe you could have been a little more subtle about the crossed T.  From far away it doesn’t look like anything really, because of the lack of contrast with the background. I think a regular T with the cross ending in two sharp points would be obvious enough to evoke longhorns. Don’t need a literal depiction there.

 

Appreciate it, would love to see more of those fauxbacks in WC games.

 

Yeah, I can totally see that, thing is I actually really wanted to make a "State of Hockey" script design the crest, but that would've left both sweaters pretty much logo-less and that didn't seem right to me. I also wanted to just use the North Stars logo, but that's probably would probably be illegal for the Wild to use. They're a pickle.

 

Thanks, again I don't disagree, looking at it again from afar it is an odd blank in the middle of the t. The thing is, horns never look that way, when mounted or on a living bull, so when I tried it it looks a little unnatural for the horns to be white in the middle.

 

Thank you for the feedback!

 

On 1/17/2019 at 3:11 PM, OhioSportsMan61 said:

Wow. That's all I can say about your logos and branding. Wow.

 

Wow. That's all I can say about how awesome that is to hear. Wow. 😅 

Thanks Avi!

 

On 1/17/2019 at 10:30 PM, Zeus89725 said:

About as perfect as perfect can be. Only nitpick, and this is suuuper minor, is that the jersey template is one for regular jerseys, not one with the special Winter Classic collar Adidas uses.

 

Oh, man thank you Zeus! I honestly don't even know where to find those.

 

 

Glad you guys seem to have liked it! Thank you! Maybe I'll start work on a St. Louis 2020 ASG concept, not sure yet though.

 

 

 

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That event logo is outstanding, I could definitely see the NHL going with something similar! Hard not to be in Texas and go for that old western vibe, you know?

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